Question

sample of quantitative objectives for a marketing plan.?

sample of quantitative objectives for a marketing plan. tourism business.

7 years ago - 1 answers

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Irrepective of any buisness the structure of the marketing plan is same. Most of the objectives are quantifiable

some of the quantitative objectives are

1) Increase Market share by x %

2) Increase ROI on media advertising by $x

3) To improve the customer satisfaction by x points

4) To icrease the brand equity (this is both quantitative and qualitative measure)

Like this u can have some more objectives

since it is a torisim buisness, u can also add

To target X no. of travellers

To enter into agreement with hotels and airways in ABC region

this is how u can proceed.

7 years ago