"Noise" can refer to similar, conflicting, or misleading advertising or the sheer volume of advertising of the same or similar products or services. In order to stand out and be heard, a company's advertising must rise above this "noise" and become "top of mind awareness" to the mass of potential customers. An example is Geico insurance. Think of three separate campaign themes: (1) the Cavemen, (2) the gecko, and (3), the "Real Service, Real Savings" commercials featuring real celebrities paraphrasing what a "real customer" is trying to say in a very humorous fashion. Most people readily recognize these commercials and can associate Geico as being the company. I would say Geico Insurance commercials "rise above the noise" of insurance property and causualty advertising.
by RealTruth - 13 hours ago
Noise is the barriers to send a clear msg to the reciever/ target market. There are several noice types. Language barriers, perceptual barriers, technical barriers, are the important barriers marketers have to over come when it comes to communication.
by dil - 13 hours ago
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