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    Question

    what is the difference between product segmentation and market segmentation?

    a few seconds ago 1 Answer

    Best Answer

    MArket segmentation is you divide the market in to homogeneous segments. this can be done in several ways. 1. Demographic - Eg: personal income, gender, Age etc 2. Geographic - based on where you live, where you shop etc 3. life style - based on certain life styles of the ppl Product segmentation is where you segement different products int he same category in to different segments based on the characteristic of the products example: take the product vategory as cars BMW is a sporty but luxuiors segment Merc is a luxurious business class segment Volvo is a luxary but safty segment Porche is a premium sporty segment likewise
    a few seconds ago

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