Strategic planning is a management tool, period. As with any management tool, it is used for one purpose only: to help an organization do a better job - to focus its energy, to ensure that members of the organization are working toward the same goals, to assess and adjust the organization's direction in response to a changing environment. In short, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future. (Adapted from Bryson's Strategic Planning in Public and Nonprofit Organizations). Marketing management is the process of setting marketing goals for an organization (considering internal resources and market opportunities), the planning and execution of activities to meet these goals, and measuring progress toward their achievement.
by V.T.Venkataram - an hour ago
Lets talk in a simple way Marketing management: You are having a task that you are required to sell some Parker Pens in a city. You are having 15 staff as sales staff. How you manage the staff and how efficiently you generate the maximum revenue for your company can be stated as marketing management Strategic management: the pen that you are about market is a new brand. the method that you adopt for market can be stated as a strategy..the process through which your new brand can be established in market Marketing management is limited only to the marketing.... and strategic management is not limited to marketing... its a vast topic which covers marketing, finance, advertisement, manufacturing, labour etc etc.
by Govindarajan - an hour ago
plz tell me the what is the difference between marketing manarement and strategic management.
by sudhir r - an hour ago
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