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    Question

    How do stores make money by selling other stores' gift cards?
    How do stores make money by selling other stores' gift cards? And I don't mean like Walmart sells walmart gift cards, so then they might not be used. I mean how does Walmart make money by selling Target gift cards, or iTunes gift cards, etc.
    a few seconds ago 3 Answers

    Best Answer

    They don't pay full price. Usually they make a dollar or 2 on each one.
    a few seconds ago

    Other Answers

    • Either the buyer gets charged a small service fee (say $1 or $2 per card) or the retailer has a deal with the other store for a commission (say 2% of the sale price of the card).

      by Steve D - 14 hours ago

    • They are paid a fee by their credit card processor which is the company that activates the cards.

      by IMATEK - 14 hours ago

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