what is the difference between a 'wholesaler' and a 'retailer' ?

in the context of supply chain management (SCM)

according to one defintion - it states that

Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.

so what is difference between wholesaler and retailer ?

5 years ago - 4 answers

Best Answer

Chosen by Asker

three rolls

sells to wholesalers in HUGE amounts (not to retailers because they dont have the space unless a big company)

sells to retailers in much smaller amounts that shopkeepers have the space for

sells to the general public in his shop

5 years ago

Other Answers

a wholesaler will only sell to retailers.

A retailer buys from the wholesaler, then sells to the general public.

by The Phantom Pan Splatterer - 5 years ago

Wholesale sells to the retailer... Wholesale is sold a lot less expensive but usually require you to buy in bulk.... Wholesalers sell LOTS of products at one time usually to the retail stores. Who then sell it to customers who pay the most for any one product! I don't know if I answered your question but the difference would would be the price and the fact that there is a store!

by girlielovebug - 5 years ago

Imagine a retailer who increases in size so much so that they decide (or even they physically can't any more) rather than sell to the customer i'll sell to other people to sell for me. that's when they become a wholesaler.

The idea is that producers that sell to a wholesaler can reach more customers but will recieve less revenue per item, as both retailers and wholesaler(s) will take a cut.

Using a wholesaler also means that they will push for your goods to be sold as otherwise they wouldn't make any money and by this point you've already been paid. $ $

*You've been Morecome, I've been Wise... peace out*

by The Answer - 5 years ago