During the recent VMAs and Miley Cyrus media storm, Al Jazeera America is one of the few cable news stations not reporting the story.
And for good cause: in the months leading up to the station’s launch, the station’s messaging focused on Unbiased, Fact-Based, In-Depth news.
Instead of focusing on eye-balls and sensational stories, the news outlet is reporting on gun control in Chicago… Syrian human rights violations… and devastating wildfires.
With good journalism, they’ll also need to balance advertising dollars with growing viewership.
Currently, Nielsen estimates are too early to tell accurate audience numbers.
If the website is an indication of viewers, the news site has a very small number of available ad spaces.
There’s a 728×90 leaderboard placement on the home page and a 300 x 250 ad placement on each page, both currently unoccupied by advertisers.
Now is a great time for advertisers from kickstarter and crowd-sourcing sites to pull together some advertising dollars to get in-front of non-profits and issue focused readers.
For public relation professionals, the time is right to pitch real issues… and be a first adopter and interviewee on this fact-based news station.
Insights provided by the Critical Mention media monitoring service
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