Every now and then an advertising or marketing campaign comes along that not only catches my eye but makes me sit up and take notice. For any number of reasons, be it the design, the words, the production value and so on.
Such is the case with a new print ad campaign from perhaps what many may consider an unlikely source: a public television station. Ok, in reality (pun intended, you’ll see what I mean) the campaign was created by ad agency CHI & Partners NY, but it was the folks at Thirteen, a New York PBS station that ultimately signed off on not only the campaign but the checks as well.
The ads, all five of them (below) were created to shed light on the fact that American TV viewers have become numb to what is real and what is not thanks to the ongoing deluge of reality TV programming – most of which, if not all, is anything but real.
The very telling tagline that accompanies each ad says it all: “The fact that you thought this was a real show says a lot about the state of TV.”
I love it.
Love it with a capital L.
And man would I have loved to work on this campaign.
It is very simple in its delivery yet conveys a clear and quite humorous message – that is if you get the joke. Otherwise you look at these ads and start scanning your TV Guide for times and dates when you can watch.
As for me and my TV watching when it comes to reality TV, I absolutely watch. From shows such as Pawn Stars, Cake Boss, American Chopper and yes, even Celebrity Apprentice.
Hey I never said I was proud of watching them. But I openly admit I do indeed watch.
And please don’t tell me you don’t because you know you do.
Admit it, you’ll feel better.
Source: Entertainment Weekly
Photo credit: Wikipedia
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