grow 

Add Video to eBay Auctions to Increase Engagement

By Ben Bernstein | Small Business

When you sell items on eBay, you want them to sell quickly. The best way to do this is to add video to eBay auctions. Videos are by far the most convincing way to represent and sell a product. When you add video to eBay you will gain the buyer’s attention, increase engagement and obtain more views. The more attention you get, the faster your product will sell. When you add video to eBay there a few simple keys to keep in mind.Add Video to eBay Auctions to Increase Engagement image Video Marketing4 300x200Add Video to eBay Auctions to Increase Engagement

Create a Catchy Video

Ebay is not necessarily the place where you need to get fancy with your video, but to be effective it must be interesting and unique. Remember that your video is what sells your product and odds are that there are many people on eBay selling similar products. Therefore, create an exciting and attention grabbing video that will make your product stand out from the rest.

Keep it Short
Shoppers use eBay to find specific products and typically they are in a hurry to do so. Therefore, when you add video to eBay, it should be kept short and to the point. To do this effectively, you must make sure that all of the pertinent information is given right up front. Give the viewers specific details, including what makes your product stand out from others that are similar, the condition of the product and any warranties that may be available.

Use Interactive Applications
Interactive applications are great for several reasons.

Add Additional Details
They give you the ability to provide additional details without lengthening the video. With interactive applications you can add drop down boxes and slide out bars to the video, where the viewer can obtain additional information about the product and your company.

Engage the Audience
Another great feature of interactive applications is the ability to engage the audience. The greatest way to get the attention of buyers and to keep it, is by getting them involved. There are many applications you can choose from such as text boxes and links, where the viewer can directly interact with your video and your company. By doing so, you give the buyer a feeling of control and a more personal view of your company. This is important for buyers, as it makes them feel more comfortable about doing business with your company.

Add a Call to Action
To get more sales, it is crucial that you add a call to action to your video. You can do this easily by adding click-able links and images. Pop-up links with a message such as “Click to bid now” will prompt the viewer to place their bid immediately. This will decrease the chances of them becoming distracted and will also make the process easier for them. Viewers appreciate simplicity and convenience.Add Video to eBay Auctions to Increase Engagement image apps2 300x276Add Video to eBay Auctions to Increase Engagement

Brand Your Video
There are many sellers on eBay. This is why it is important that you make your company memorable. The best way to accomplish this is by adding your brand name and logo to your videos. By doing so, you will get your name out there for the world to see. As a result, you will increase your popularity across the eBay platform.

Get More Viewers from Social Sharing
With the help of social media, you do not have to limit your advertising to eBay. Videos make it simple for people to advertise for you by sharing your products with their friends and family. To do so, you can add share buttons to your videos. These buttons enable viewers to quickly share your eBay advertisement on various sites such as Twitter, Facebook and Google+.

When you add video to eBay auctions, you can effectively engage viewers and compel them to purchase your products. Best of all, you can start today. Within just a short time you can create an excellent video and post it on eBay. Start now and see what this tool can do for you.

More Business articles from Business 2 Community:

Subscribe to our mailing list
* indicates required
Small Business Services