• Want Teens? They’re on Twitter. Today Anyway
    Want Teens? They’re on Twitter. Today Anyway Business 2 Community

    As marketers, we not only need to concentrate on the message we want to communicate on social media, we also need to look at who our target market is and where they are most active. If you are not doing that, you should be. Gone are the days when you could just share a few... More »Want Teens? They’re on Twitter. Today Anyway

    Want Teens? They’re on Twitter. Today Anyway

    As marketers, we not only need to concentrate on the message we want to communicate on social media, we also need to look at who our target market is and where they are most active. If you are not doing that, you should be. Gone are the days when you could just share a few...

  • Who Can Resist Firemen & Kittens?
    Who Can Resist Firemen & Kittens? Business 2 Community

    Okay, I’m a softie. I fully admit it. If you follow me on Facebook, I probably drive you nuts with all the posts of Farty Pants Phoebe, my own little feline furball of attitude and aggravation. My home is a mecca for rescue animals of all shapes and sizes, canine and feline. I have a... More »Who Can Resist Firemen & Kittens?

    Who Can Resist Firemen & Kittens?

    Okay, I’m a softie. I fully admit it. If you follow me on Facebook, I probably drive you nuts with all the posts of Farty Pants Phoebe, my own little feline furball of attitude and aggravation. My home is a mecca for rescue animals of all shapes and sizes, canine and feline. I have a...

  • How These 10 Marketing Campaigns Became Viral Hits
    How These 10 Marketing Campaigns Became Viral Hits Entrepreneur

    Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution. More »How These 10 Marketing Campaigns Became Viral Hits

    How These 10 Marketing Campaigns Became Viral Hits

    Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.

  • The Science Behind Crafting Contagious Content
    The Science Behind Crafting Contagious Content Entrepreneur

    Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality. More »The Science Behind Crafting Contagious Content

    The Science Behind Crafting Contagious Content

    Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.

  • Digital Queens: Why Women Are More Powerful Than Men on Social Media
    Digital Queens: Why Women Are More Powerful Than Men on Social Media Business 2 Community

    There is one, let me repeat one, social networking site where women are not the top users (LinkedIn). Otherwise, women are the dominating group on Facebook, Tumblr, Pinterest, Instagram, and Twitter. Quite simply, women are the predominant social media influencers, responsible for more log-ins, brand interaction, commenting, supporting, and consuming. I’ll be blunt: if your... More »Digital Queens: Why Women Are More Powerful Than Men on Social Media

    Digital Queens: Why Women Are More Powerful Than Men on Social Media

    There is one, let me repeat one, social networking site where women are not the top users (LinkedIn). Otherwise, women are the dominating group on Facebook, Tumblr, Pinterest, Instagram, and Twitter. Quite simply, women are the predominant social media influencers, responsible for more log-ins, brand interaction, commenting, …

  • Franchise Players: A 19-Year-Old-Theatre School Franchisee on Discipline
    Franchise Players: A 19-Year-Old-Theatre School Franchisee on Discipline Entrepreneur

    This Scottish Razzamataz Theatre Schools franchisee used franchising to get into business young while learning from an organization's experience. More »Franchise Players: A 19-Year-Old-Theatre School Franchisee on Discipline

    Franchise Players: A 19-Year-Old-Theatre School Franchisee on Discipline

    This Scottish Razzamataz Theatre Schools franchisee used franchising to get into business young while learning from an organization's experience.

  • 8 Steps to Launching an Idea, in Just a Few Hours
    8 Steps to Launching an Idea, in Just a Few Hours The Build Network

    Thanks to the spread of "lean" startup techniques, today's innovators are smarter than ever. But in the race to launch that first prototype, some of them might be moving too fast. More »8 Steps to Launching an Idea, in Just a Few Hours

    8 Steps to Launching an Idea, in Just a Few Hours

    Thanks to the spread of "lean" startup techniques, today's innovators are smarter than ever. But in the race to launch that first prototype, some of them might be moving too fast.

  • 5 Ways to Use Content to Increase Engagement
    5 Ways to Use Content to Increase Engagement Business 2 Community

    Engagement is the end game for content marketing. Getting people interested in and involved with your product is half the battle in making a sale. When your customers know that they can look to you for stellar insights and advice about the industry, you’ve succeeded. But achieving this goal is not easy. It takes a... More »5 Ways to Use Content to Increase Engagement

    5 Ways to Use Content to Increase Engagement

    Engagement is the end game for content marketing. Getting people interested in and involved with your product is half the battle in making a sale. When your customers know that they can look to you for stellar insights and advice about the industry, you’ve succeeded. But achieving this goal is not easy. It takes a...

  • Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over
    Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over Business 2 Community

    I continue to be amazed by the number of anemic profiles there are on LinkedIn, how easy it is to access Facebook activity that’s not intended for the public, how many people have no filter and/or no sense of time and place when they post on Twitter, and how uncivil people can be when commenting... More »Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

    Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

    I continue to be amazed by the number of anemic profiles there are on LinkedIn, how easy it is to access Facebook activity that’s not intended for the public, how many people have no filter and/or no sense of time and place when they post on Twitter, and how uncivil people can be when commenting...

  • Common Budgeting Process Challenges and How to Solve Them
    Common Budgeting Process Challenges and How to Solve Them Business 2 Community

    Long established practices used to manage budgeting, planning, forecasting, reporting and risk management are becoming increasingly complex. As a result, budget and finance professionals are being pressured to improve accuracy, efficiency, better controls, and auditability and to provide greater visibility into costs, resources, and performance, which is not an easy task. For this reason, we have. … More »Common Budgeting Process Challenges and How to Solve Them

    Common Budgeting Process Challenges and How to Solve Them

    Long established practices used to manage budgeting, planning, forecasting, reporting and risk management are becoming increasingly complex. As a result, budget and finance professionals are being pressured to improve accuracy, efficiency, better controls, and auditability and to provide greater visibility into costs, resources, …

  • Getting Emotional in the Bustling Loyalty Space
    Getting Emotional in the Bustling Loyalty Space Business 2 Community

    If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a recent story in Entrepreneur, which points out that despite the prevalence of loyalty program membership (2.65 billion in the U.S. alone, according to COLLOQUY), few are managing to accomplish what... More »Getting Emotional in the Bustling Loyalty Space

    Getting Emotional in the Bustling Loyalty Space

    If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a recent story in Entrepreneur, which points out that despite the prevalence of loyalty program membership (2.65 billion in the U.S. alone, according to COLLOQUY), few are managing to …

  • Attitudes & Values: A Visual Guide to UK DIY
    Attitudes & Values: A Visual Guide to UK DIY Business 2 Community

    Interest in home improvement and DIY boomed in the UK in the 1990s thanks to TV programmes such as Changing Rooms and a surging housing market. This, in turn, led to the opening of more DIY stores nationwide, giving millions of people the tools and knowledge they needed to undertake DIY home improvement projects. According... More »Attitudes & Values: A Visual Guide to UK DIY

    Attitudes & Values: A Visual Guide to UK DIY

    Interest in home improvement and DIY boomed in the UK in the 1990s thanks to TV programmes such as Changing Rooms and a surging housing market. This, in turn, led to the opening of more DIY stores nationwide, giving millions of people the tools and knowledge they needed to undertake DIY home improvement projects. Accor …

  • Should You Still Get an Xbox One?
    Should You Still Get an Xbox One? Business 2 Community

    Right now, the Playstation 4′s fanboys are having a field day. Some of The Motley Fool’s and Yahoo’s bloggers have made a cottage industry of creating click-bait articles meant to draw huge numbers by throwing red meat to PS4 fans and incensing Microsoft fans. This article is different: Should latecomers still jump in now and... More »Should You Still Get an Xbox One?

    Should You Still Get an Xbox One?

    Right now, the Playstation 4′s fanboys are having a field day. Some of The Motley Fool’s and Yahoo’s bloggers have made a cottage industry of creating click-bait articles meant to draw huge numbers by throwing red meat to PS4 fans and incensing Microsoft fans. This article is different: Should latecomers still jump in now …

  • Avoid the Product-Focused Salesperson Business 2 Community

    Customers are doing more research and talking to salespeople further into the process – for B2B organizations everywhere, this has become increasingly clear. There have been countless articles on how to coach organizations to insert their representatives into the decision-making process at the right time and more efficiently. Once you have their attention, however, are... More »Avoid the Product-Focused Salesperson

    Customers are doing more research and talking to salespeople further into the process – for B2B organizations everywhere, this has become increasingly clear. There have been countless articles on how to coach organizations to insert their representatives into the decision-making process at the right time and more efficiently. …

 

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