Connect With Customers by Leveraging Smartphone Sensors

Connect With Customers by Leveraging Smartphone Sensors

At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices …

  • StumbleUpon Marketing: How to Drive More Traffic to Your Content
    StumbleUpon Marketing: How to Drive More Traffic to Your Content Business 2 Community

    StumbleUpon is a unique site as it blends search engine with bookmarking. This is one of the best sites to increase the visibility of your content. This site recommends users websites and blogs based on their interests. In other words, you can actually your true audience through StumbleUpon. StumbleUpon provides different ways of expressing interests.... More »StumbleUpon Marketing: How to Drive More Traffic to Your Content

    StumbleUpon Marketing: How to Drive More Traffic to Your Content

    StumbleUpon is a unique site as it blends search engine with bookmarking. This is one of the best sites to increase the visibility of your content. This site recommends users websites and blogs based on their interests. In other words, you can actually your true audience through StumbleUpon. StumbleUpon provides different …

  • What the New Facebook and Twitter Designs Mean for Your Business
    What the New Facebook and Twitter Designs Mean for Your Business Business 2 Community

    Facebook and Twitter have changed considerably over the years. One could say that both platforms have even transformed completely in the past few months. Twitter, for example, will soon have a redesigned profile which happens to be reminiscent of Facebook’s. Of course, Facebook has also gone through a redesign for both desktop and mobile. How... More »What the New Facebook and Twitter Designs Mean for Your Business

    What the New Facebook and Twitter Designs Mean for Your Business

    Facebook and Twitter have changed considerably over the years. One could say that both platforms have even transformed completely in the past few months. Twitter, for example, will soon have a redesigned profile which happens to be reminiscent of Facebook’s. Of course, Facebook has also gone through a redesign for both …

  • Bloggers: The Days of Self-Reported Stats are Over Business 2 Community

    The world of blogging has changed. For today’s uber-influencer and those striving to get there, the days of self-reported audience numbers have ended. Those looking to sponsor content will no longer accept screenshots of traffic stats to validate reach and influence. They will want verifiable, third-party reporting. They will want real-time reporting dashboards. This will... More »Bloggers: The Days of Self-Reported Stats are Over

    The world of blogging has changed. For today’s uber-influencer and those striving to get there, the days of self-reported audience numbers have ended. Those looking to sponsor content will no longer accept screenshots of traffic stats to validate reach and influence. They will want verifiable, third-party reporting. They …

  • How Not To Suck at Link Building
    How Not To Suck at Link Building Business 2 Community

    Link building is one of those online marketing strategies that has a clear right and wrong way. Good link building will increase a websites trust flow, while increasing search engine ranking page performance, while bad link building can completely destroy a site’s ranking. Luckily for online marketers, there are clear and definitive ways to not... More »How Not To Suck at Link Building

    How Not To Suck at Link Building

    Link building is one of those online marketing strategies that has a clear right and wrong way. Good link building will increase a websites trust flow, while increasing search engine ranking page performance, while bad link building can completely destroy a site’s ranking. Luckily for online marketers, there are clear and …

  • Facebook to Challenge Twitter’s Breaking News Dominance With FB Newswire Business 2 Community

    Yesterday Facebook announced that it’s getting into the newswire business. With so many stories breaking first on social media, it’s a natural fit for the world’s largest social network. But it also marks a further shift toward the introduction of a human hand in the filtering of the information flow we get from social media.... More »Facebook to Challenge Twitter’s Breaking News Dominance With FB Newswire

    Yesterday Facebook announced that it’s getting into the newswire business. With so many stories breaking first on social media, it’s a natural fit for the world’s largest social network. But it also marks a further shift toward the introduction of a human hand in the filtering of the information flow we get from social …

  • Nerd Note: AP Changes Style for State Names in Stories
    Nerd Note: AP Changes Style for State Names in Stories Business 2 Community

    My future students are rejoicing while my past students are groaning. Gone are the days when they will be forced to take multiple quizzes to help them remember how the Associated Press abbreviates state names in stories. The abbreviations, which are different from postal abbreviations, have caused my students trouble for years, resulting in multiple... More »Nerd Note: AP Changes Style for State Names in Stories

    Nerd Note: AP Changes Style for State Names in Stories

    My future students are rejoicing while my past students are groaning. Gone are the days when they will be forced to take multiple quizzes to help them remember how the Associated Press abbreviates state names in stories. The abbreviations, which are different from postal abbreviations, have caused my students trouble for …

  • What You Can Learn From Amazon
    What You Can Learn From Amazon Business 2 Community

    Amazon is one of the (many!) Marmites of the internet age – for some people, it is a pioneer of ecommerce and a ground-breaker of modern retail, but for others, it is a corporate animal which destroys traditional industries. Maybe it’s because of the industry that I work in, but I tend to lean towards... More »What You Can Learn From Amazon

    What You Can Learn From Amazon

    Amazon is one of the (many!) Marmites of the internet age – for some people, it is a pioneer of ecommerce and a ground-breaker of modern retail, but for others, it is a corporate animal which destroys traditional industries. Maybe it’s because of the industry that I work in, but I tend to lean towards...

  • #myNYPD – More Than a "Twitter Fail"
    #myNYPD – More Than a "Twitter Fail" Business 2 Community

    Never Underestimate the Power of a Single Tweet The social media PR campaign started innocently enough, with a single tweet, asking readers on Twitter to share of photo of the NYPD and include the branded hashtag, #myNYPD.  Viewers were told that their tweet might even find its way to the Department’s Facebook page: Branded Hashtags... More »#myNYPD – More Than a "Twitter Fail"

    #myNYPD – More Than a "Twitter Fail"

    Never Underestimate the Power of a Single Tweet The social media PR campaign started innocently enough, with a single tweet, asking readers on Twitter to share of photo of the NYPD and include the branded hashtag, #myNYPD.  Viewers were told that their tweet might even find its way to the Department’s Facebook page: Branded …

  • The Beginner’s Guide to Social Media Metrics: Reach and Exposure
    The Beginner’s Guide to Social Media Metrics: Reach and Exposure Business 2 Community

    As a social media professional, you know how important having a social media presence is to a business. And you also know just how overwhelming it can be. You’re trying your best to produce and share great content, you’re interacting with customers and prospects, and you’re trying to make sense of it all. The biggest... More »The Beginner’s Guide to Social Media Metrics: Reach and Exposure

    The Beginner’s Guide to Social Media Metrics: Reach and Exposure

    As a social media professional, you know how important having a social media presence is to a business. And you also know just how overwhelming it can be. You’re trying your best to produce and share great content, you’re interacting with customers and prospects, and you’re trying to make sense of it all. The biggest.. …

  • Six Reasons Why Brands Fail at Social Media
    Six Reasons Why Brands Fail at Social Media Business 2 Community

    Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time. Rule number one to avoid common pitfalls with social media is to make sure you really have aligned your program with real customer needs. This might sound like common sense... More »Six Reasons Why Brands Fail at Social Media

    Six Reasons Why Brands Fail at Social Media

    Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time. Rule number one to avoid common pitfalls with social media is to make sure you really have aligned your program with real customer needs. This might sound like common …

  • How to Manage Expectations – The Vastly Underutilized Skill Business 2 Community

    Managing expectations is a vastly underutilized skill, in my opinion. Not everyone does it, but maybe if more did, we could avoid a lot of the day-to-day drama that goes on in every office. Folks who know how to manage expectations are able to more seamlessly navigate the choppy waters of their business. Why? Because... More »How to Manage Expectations – The Vastly Underutilized Skill

    Managing expectations is a vastly underutilized skill, in my opinion. Not everyone does it, but maybe if more did, we could avoid a lot of the day-to-day drama that goes on in every office. Folks who know how to manage expectations are able to more seamlessly navigate the choppy waters of their business. Why? Because.. …

  • 3 Lessons From Alan Mulally's Tenure at Ford
    3 Lessons From Alan Mulally's Tenure at Ford Inc

    Amidst widespread reports that Ford will soon announce COO Mark Fields as the successor to CEO Alan Mulally, the time is right to consider what small business owners and entrepreneurs can learn from Mulally's legacy. More »3 Lessons From Alan Mulally's Tenure at Ford

    3 Lessons From Alan Mulally's Tenure at Ford

    Amidst widespread reports that Ford will soon announce COO Mark Fields as the successor to CEO Alan Mulally, the time is right to consider what small business owners and entrepreneurs can learn from Mulally's legacy.

  • Creating Useful 404 Error Pages
    Creating Useful 404 Error Pages Business 2 Community

    Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the gap. It’s pretty clear that it’s time to get a new pair of shoes. Because you know what you want—the exact same pair you have... More »Creating Useful 404 Error Pages

    Creating Useful 404 Error Pages

    Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the gap. It’s pretty clear that it’s time to get a new pair of shoes. Because you know what you want—the exact same pair you have...

  • 4 Tips to Improve Email Data Quality
    4 Tips to Improve Email Data Quality Business 2 Community

    You may be the savviest salesman in the world but, at the end of the day, you’re only as good as your data. And for many companies, data could be a lot better. In a recent State of Salesforce report by Bluewolf, 25% of companies cited data as their No. 1 business challenge. And as... More »4 Tips to Improve Email Data Quality

    4 Tips to Improve Email Data Quality

    You may be the savviest salesman in the world but, at the end of the day, you’re only as good as your data. And for many companies, data could be a lot better. In a recent State of Salesforce report by Bluewolf, 25% of companies cited data as their No. 1 business challenge. And as...

 

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