• The Next Big Branding Boom: 3D Printing Technology Business 2 Community

    Advancements in technology spawn new marketing practices. The positive outcomes of these innovative marketing practices, in turn, inspire further advancements in technology. This symbiotic, mutually beneficial cycle is constantly shaping and re-shaping the world we live in. Moreover, it facilitates a growing intimacy between brands and their consumers and enhances their ability to engage in... More »The Next Big Branding Boom: 3D Printing Technology

    Advancements in technology spawn new marketing practices. The positive outcomes of these innovative marketing practices, in turn, inspire further advancements in technology. This symbiotic, mutually beneficial cycle is constantly shaping and re-shaping the world we live in. Moreover, it facilitates a growing intimacy between …

  • Five Tips for Optimizing Digital Receipts
    Five Tips for Optimizing Digital Receipts Business 2 Community

    I know the Apple Store has been sending out digital receipts since 2005, but I’ve only recently noticed more and more retailers offering digital alternatives to paper receipts as I go about my daily business. If I get a snack at my favorite bakery, Back to Eden, the friendly lady who works the register flips... More »Five Tips for Optimizing Digital Receipts

    Five Tips for Optimizing Digital Receipts

    I know the Apple Store has been sending out digital receipts since 2005, but I’ve only recently noticed more and more retailers offering digital alternatives to paper receipts as I go about my daily business. If I get a snack at my favorite bakery, Back to Eden, the friendly lady who works the register flips...

  • Video Didn’t Kill the YouTube Star: How to Optimize YouTube Videos
    Video Didn’t Kill the YouTube Star: How to Optimize YouTube Videos Business 2 Community

    YouTube, the site we all deem ubiquitous for videos of funny cats and cute babies, is no longer just that. The second largest search engine in the world has become a haven for businesses and brands looking to stay current in the market. Some innovative entrepreneurs have even made it their business. YouTube has become... More »Video Didn’t Kill the YouTube Star: How to Optimize YouTube Videos

    Video Didn’t Kill the YouTube Star: How to Optimize YouTube Videos

    YouTube, the site we all deem ubiquitous for videos of funny cats and cute babies, is no longer just that. The second largest search engine in the world has become a haven for businesses and brands looking to stay current in the market. Some innovative entrepreneurs have even made it their business. YouTube has become. …

  • Hot for Knowledge: 5 Must-See Marketing Conferences
    Hot for Knowledge: 5 Must-See Marketing Conferences Business 2 Community

    Every so often it happens, and I become completely enraptured by someone on stage. You may be thinking it’s an actor or a musician, but I am talking about people with Power Point presentations and bottled water. These are conference keynote speakers and presenters, and some of them have inspired the way I think as... More »Hot for Knowledge: 5 Must-See Marketing Conferences

    Hot for Knowledge: 5 Must-See Marketing Conferences

    Every so often it happens, and I become completely enraptured by someone on stage. You may be thinking it’s an actor or a musician, but I am talking about people with Power Point presentations and bottled water. These are conference keynote speakers and presenters, and some of them have inspired the way I think as...

  • The New Office Etiquette: Rules for Today’s Workplace Business 2 Community

    Gone are the days when office etiquette was clearly defined. In today’s relaxed professional environment, conduct is more casual, which means it’s often difficult to know what is okay and what isn’t. Fortunately, some rules of workplace etiquette are universal. These 12 important tips can help you adjust to a new office or clean up... More »The New Office Etiquette: Rules for Today’s Workplace

    Gone are the days when office etiquette was clearly defined. In today’s relaxed professional environment, conduct is more casual, which means it’s often difficult to know what is okay and what isn’t. Fortunately, some rules of workplace etiquette are universal. These 12 important tips can help you adjust to a new office …

  • The Problems With Blogger Outreach + The Shift to Influencer Marketing
    The Problems With Blogger Outreach + The Shift to Influencer Marketing Business 2 Community

    There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate data. You want free promotion, but bloggers need and want to get paid. The blogger you find may not match your brand voice. The bloggers... More »The Problems With Blogger Outreach + The Shift to Influencer Marketing

    The Problems With Blogger Outreach + The Shift to Influencer Marketing

    There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate data. You want free promotion, but bloggers need and want to get paid. The blogger you find may not match your brand voice. The  …

  • Feeling Stuck? Try Rediscovering Your Creativity
    Feeling Stuck? Try Rediscovering Your Creativity Business 2 Community

    It happens to all of us You’re trying to launch a new product or work on something to grow your business. And no matter what you try or type or research or click on, you just feel lost. Something’s just not connecting with you and you’re stuck. Let me share a story about how I... More »Feeling Stuck? Try Rediscovering Your Creativity

    Feeling Stuck? Try Rediscovering Your Creativity

    It happens to all of us You’re trying to launch a new product or work on something to grow your business. And no matter what you try or type or research or click on, you just feel lost. Something’s just not connecting with you and you’re stuck. Let me share a story about how I...

  • Mobile Shopping Shouldn’t Feel like Running a Tough Mudder Business 2 Community

    If I asked you to complete a 20-page form before buying a pair of headphones, would you do it? Probably not, and that is why most mobile shopping experiences suck. Smartphone and tablet users now avoid purchases and abandon shopping carts because mobile ecommerce sites are dishing out a level of user-unfriendliness that is completely... More »Mobile Shopping Shouldn’t Feel like Running a Tough Mudder

    If I asked you to complete a 20-page form before buying a pair of headphones, would you do it? Probably not, and that is why most mobile shopping experiences suck. Smartphone and tablet users now avoid purchases and abandon shopping carts because mobile ecommerce sites are dishing out a level of user-unfriendliness that …

  • Where Has All the Good Content Gone?
    Where Has All the Good Content Gone? Business 2 Community

    Where has all the quality content gone?  Content. It’s everywhere. We read it, listen to it, watch it. Of that there is no doubt, but for our purposes, we refer to the hardest content to create on the planet – the written word. You see, everything is written. Songs. Articles, blog posts, podcasts, and even high... More »Where Has All the Good Content Gone?

    Where Has All the Good Content Gone?

    Where has all the quality content gone?  Content. It’s everywhere. We read it, listen to it, watch it. Of that there is no doubt, but for our purposes, we refer to the hardest content to create on the planet – the written word. You see, everything is written. Songs. Articles, blog posts, podcasts, and even high...

  • CNNx Blends Cable and Internet Content Distribution
    CNNx Blends Cable and Internet Content Distribution Business 2 Community

    Poor CNN. The venerable news network has taken a beating in the past few years, with small slipups and deliberate boondoggles that have tarnished its brand. From the embarrassment of its poop cruise obsession to an anchor’s sci-fi solution to the disappearance of flight MH370, the network has been looking for a way to recapture... More »CNNx Blends Cable and Internet Content Distribution

    CNNx Blends Cable and Internet Content Distribution

    Poor CNN. The venerable news network has taken a beating in the past few years, with small slipups and deliberate boondoggles that have tarnished its brand. From the embarrassment of its poop cruise obsession to an anchor’s sci-fi solution to the disappearance of flight MH370, the network has been looking for a way to  …

  • 10 Admirable Attributes Of A Great Employee (Infographic)
    10 Admirable Attributes Of A Great Employee (Infographic) Business 2 Community

    What makes a great employee? We often post about how to improve current styles of management, but company culture and employee engagement is a two sided gig. Employees need to be performing awesomely in order to have a amazing culture within their office, and, more importantly, so an organization can become even more successful. There... More »10 Admirable Attributes Of A Great Employee (Infographic)

    10 Admirable Attributes Of A Great Employee (Infographic)

    What makes a great employee? We often post about how to improve current styles of management, but company culture and employee engagement is a two sided gig. Employees need to be performing awesomely in order to have a amazing culture within their office, and, more importantly, so an organization can become even more successful. …

  • 3 Types Of Tweets That Every Business Needs To Start Using Today
    3 Types Of Tweets That Every Business Needs To Start Using Today Business 2 Community

    Twitter is unique from Facebook in the way their news feeds work. For most users, the twitter news feed is based only upon time; that is the most recent posts appear at the top of the news feed. Facebook on the other hand, has a somewhat secretive algorithm that attempts to guess what users want... More »3 Types Of Tweets That Every Business Needs To Start Using Today

    3 Types Of Tweets That Every Business Needs To Start Using Today

    Twitter is unique from Facebook in the way their news feeds work. For most users, the twitter news feed is based only upon time; that is the most recent posts appear at the top of the news feed. Facebook on the other hand, has a somewhat secretive algorithm that attempts to guess what users want...

  • 8 Ways to Brand Yourself on YouTube: VidiSEO with Matt Ballek
    8 Ways to Brand Yourself on YouTube: VidiSEO with Matt Ballek Business 2 Community

    On this informative video from Matt Ballek’s YouTube channel VidiSEO, he hands the reigns over to Tim Schmoyer at ReelSEO, who delivers the 8 Ways to Brand Yourself on YouTube. These helpful tips can be applied to brands large and small, and will help give your branding cohesiveness, professionalism, and perhaps most important: searchability. Have... More »8 Ways to Brand Yourself on YouTube: VidiSEO with Matt Ballek

    8 Ways to Brand Yourself on YouTube: VidiSEO with Matt Ballek

    On this informative video from Matt Ballek’s YouTube channel VidiSEO, he hands the reigns over to Tim Schmoyer at ReelSEO, who delivers the 8 Ways to Brand Yourself on YouTube. These helpful tips can be applied to brands large and small, and will help give your branding cohesiveness, professionalism, and perhaps most important: …

 

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