7 Steps to Build Your Brand with Social Media

    By Connie Chan Wang | Small Business

    “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” ~Tom Peters

    In 1997, Tom Peters wrote an epic piece for Fast Company entitled “The Brand Called You”. 16 years later, these words still ring true. In fact, in today’s fiercely competitive economy, it is more important now than ever to define your personal brand, show the world how you’re unique and really sell yourself. With the proliferation of social media, we now have access to platforms and tools that empower us to showcase our identities, strengths, skills and talents to the world.

    As a social media strategist, I’m often asked by those new to social how they should get started in leveraging social media to build their personal and professional brands. I’ve compiled 7 simple tips in a Slideshare deck based on my own experience and advice I’ve received from others over the years.

    What else would you add to this list? Let me know in the comments below or on Twitter @cheesycons.

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