7 Ideas To Boost Online Holiday Sales In 2013 With Social Media

7 Ideas To Boost Online Holiday Sales In 2013 With Social Media image ideas to boost holiday sales7 Ideas To Boost Online Holiday Sales In 2013 With Social Media

The 2013 holiday shopping season is only a few weeks away. Do you have a social media strategy to increase sales on major online shopping days like Thanksgiving, Cyber Monday, and the day after Christmas?

Social media can prove to be an effective vehicle for engaging online shoppers with holiday special deals.

Most online stores are just unaware of social media’s potential to be a successful holiday marketing tool.

Therefore, I have compiled a list of social media marketing ideas to help you increase your online sales this holiday season.

Which social media channels should I focus on?

  • Facebook
    • With over 900 million users, Facebook is the largest online social network where you can market your products.
  • Twitter
    • Twitter has over 200 million users, and is a content-rich platform where simply using a hashtag can make your special offers go viral quickly.
  • Pinterest
    • Pinterest has over 70 million users that are 10% more likely to make a purchase compared to users from other social sites.

1. Do a Facebook holiday flash sale

  • How it works:
    1. Advertise a limited-time and limited-quantity offer on your business Facebook page.
    2. Post pictures of the products offered.
    3. Your Facebook followers must comment on the picture of the product they want to purchase with the word “SOLD”, the quantity of the product they want, and their email address.
    4. The followers who commented appropriately will receive an invoice through PayPal which they will have to pay within 24 hours of receiving to claim their product.
  • Why it works:
    • For the customer
      • It’s super easy for people to secure the deal since all they have to do is post a Facebook comment.
    • For your online shop
      • The process is simple and requires few resources. You don’t even need your website to make the sale.

7 Ideas To Boost Online Holiday Sales In 2013 With Social Media image bison booties example 600x3327 Ideas To Boost Online Holiday Sales In 2013 With Social Media

2. Offer Twitter holiday hashtag coupons

  • How it works:
    1. Post a tweet with a coupon code or link to your special offer page along with hashtags with words such as “#coupon,” “#deal,” “#bargain,” and “#voucher”.
    2. People use these popular hashtags to discover special offers and will discover your deal too.
  • Why it works:
    • For the customer
      • Hashtags make Twitter an easy and effective engine for discovering awesome deals.
    • For your online shop
      • Twitter hashtags allow you to quickly target and present your special offer to people looking for special offers.

7 Ideas To Boost Online Holiday Sales In 2013 With Social Media image hefty brands twitter7 Ideas To Boost Online Holiday Sales In 2013 With Social Media

3. Give Facebook followers early access to special offers on Black Friday or Cyber Monday

  • How it works:
    1. Post an exclusive full preview of your Black Friday or Cyber Monday discounts on Facebook.
    2. Your Facebook followers will share the exclusive preview with their friends, attracting more people to your special holiday offers.
  • Why it works:
    • For the customer
      • People are happy whenever they get exclusive access to money-saving deals simply by being a fan of a social network. This exclusivity also motivates customers to remain loyal to a brand and stay engaged to receive exclusive access to future offers.
    • For your online shop
      • Giving your Facebook followers exclusive access to your holiday offers will build customer loyalty, the number of followers you have, and effectively spread the word about your holiday deals.

7 Ideas To Boost Online Holiday Sales In 2013 With Social Media image toys r us social media7 Ideas To Boost Online Holiday Sales In 2013 With Social Media

4. Sponsor Facebook posts and promote Tweets for your holiday offers

  • How it works:
    • Facebook
      1. Publish a Facebook post with a link to your special offer.
      2. Select “Boost Post” on the bottom-right corner of your post.
      3. Choose your target audience, budget, and promotion duration.
      4. Your posts will appear at the top of the news feeds for your target audience.
    • Twitter
      1. Sign up for a Twitter ads account at business.twitter.com.
      2. Login to the account, select the option to create new campaign and choose New Promoted tweets.
      3. Set campaign name, dates, and set your targeting options
      4. Create and select your holiday special offer tweets to promote
      5. Set budget
      6. Launch campaign
      7. Twitter users will see your promoted tweets at the top of relevant Twitter search results and user timelines.
  • Why it works:
    • For the customer
      • The people who are most likely to respond to your offer can find it quickly since it is promoted at the top of their Twitter timeline or Facebook news feed and search results.
    • For your online shop
      • Sponsored Facebook posts and promoted Tweets allow you to quickly reach all of the social network users who are most likely to respond to your special offer.

7 Ideas To Boost Online Holiday Sales In 2013 With Social Media image rock creek social media7 Ideas To Boost Online Holiday Sales In 2013 With Social Media

5. Offer free shipping to your Facebook and Twitter followers

  • How it works:
    1. Post a discount code or link for free shipping offer on your Facebook and Twitter page.
    2. Make the free shipping offer available for a limited-time only to get more people to respond faster to the offer.
  • Why it works:
    • For the customer
      • The obvious benefit of free shipping is that it allows people to save money on holiday shopping. And thanks to Facebook and Twitter’s liking, resharing, retweeting, and hashtag features, special offers such as free shipping are easier for many people to discover.
    • For your online shop
      • Facebook or Twitter are the places on the Internet where people are most likely to discover and reshare your free shipping offer. Posting this offer on social networks will also bring you more social followers who are excited to learn about your future deals.

7 Ideas To Boost Online Holiday Sales In 2013 With Social Media image hoing whistle shop social media 600x3167 Ideas To Boost Online Holiday Sales In 2013 With Social Media

6. Do a Pinterest holiday contest

  • How it works:
    1. Pin a holiday themed image on your Pinterest board inviting your Pinterest followers to participate in a holiday Pin It & Win It contest for the chance to win money to spend at your online shop or win one of your products. Be sure to create and share a link to an official contest rules page on your website to avoid legal issues.
    2. Participants must create their own boards called “(Your Brand’s) Holiday Pin It & Win It”.
    3. Participants must repin your contest invitation on their board.
    4. Participants must pin at least three products from your online shop on their board.
    5. Participants must email the link to their board to a contest email address you have created.
    6. Choose and announce a winner on a specified date and repin the winning board on your page. Send the winner the necessary details to claim their prize.
  • Why it works:
    • For the customer
      • It’s a quick and easy way for people to win money or free products because they only have to pin and repin a few images for their chance to win.
    • For your online shop
      • Holiday contests are very popular on Pinterest and a great way to bring attention to your products in addition to boosting your follower base. Since every contest participant must reshare your contest and products for a chance to win, you can effectively reach a large audience.

7 Ideas To Boost Online Holiday Sales In 2013 With Social Media image elmers social media 428x6007 Ideas To Boost Online Holiday Sales In 2013 With Social Media

7. Make your website mobile friendly for a growing mobile social media audience

  • How it works:
    1. Launch a mobile website for your online shop quickly using a mobile commerce provider such as Shopgate.
    2. When social network users are on their mobile devices and click on shared links to your holiday offers, they will land on your mobile optimized website where they will be able to easily redeem your offers.
  • Why it works:
    • For the customer
      • Mobile optimized websites allow people to quickly navigate and respond to your offers on their mobile devices when they come from social networks such as Facebook, Twitter, and Pinterest which are all mobile friendly.
    • For your online shop
      • 48% of Facebook visitors are mobile-only. Over 60% of mobile users abandon their online shopping cart because of a poor user experience on their mobile device. Providing a mobile friendly online shop will give your social followers easier access to your special offers from their mobile devices and will reduce your mobile shopping cart abandonment rate.
  • Example: Beliani.com (In image below from left: unoptimized mobile website, mobile optimized website)

7 Ideas To Boost Online Holiday Sales In 2013 With Social Media image beliani shopgate mobile website 600x4717 Ideas To Boost Online Holiday Sales In 2013 With Social Media

Conclusion

Hopefully these ideas have shown you how social media can be an effective tool for increasing your online holiday sales and maybe even inspired you to create your own ideas for leveraging social media this holiday season. For even more ideas, I invite you to check out the following eBook offering tips on increasing online holiday sales this year: 2013 Holiday Guide for Online Retailers: Top 10 Practices & Monthly Checklist

Want to brainstorm your ideas together? Post a comment below to start the conversation!

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