6 Ways to Make Your Content Marketing Campaign Less Overwhelming

Ever spend two hours looking for the perfect lolcat picture for your blog post?

Ever find yourself commenting on some random Google Plus thread at 3 in the morning because you read you should do that in a random Facebook post?

Ever question your marketing prowess because you don’t have some stupid title like “ninja,” “guru,” “rockstar,” or “anteater” after your name? (Okay, so I made anteater up.)

Content marketing has transformed from a blip on the radar to a popular marketing trend to…probably the biggest thing since Carly Rae Jepsen. As a result, the pressure to not only engage in content marketing but to make it a huge part of your overall marketing strategy has reached astronomical heights.

If you’re like me and want to be a content marketer but don’t want to end up in a padded room someday muttering “must retweet, must retweet,” here are some tips to make your life a little less overwhelming.

1. Learn to settle for “good enough” content

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Somewhere out there exists the perfect, most engaging piece of content ever known to man — and you’re most likely not going to find it. You need great quality content to stand out from the crowd and identify yourself as a go-to brand, but you don’t need to share the content equivalent of the Mona Lisa every time you push out a tweet. To put it simply, don’t let perfect get in the way of “good enough.” You’ll benefit from more “good” content than you will from spending countless hours seeking out jaw-dropping content.

2. Stop content marketing around the clock

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It’s all well and good to want to share tons of content and connect with people from all around the globe, but not at the expense of day-to-day life and business needs. Just because your 13-year-old nephew checks in to Instagam and Twitter 250 times a day, doesn’t mean you have to. Set aside a few times a day to share content and engage with your social audiences. You’ll get a lot of content marketing done and won’t have to resort to 4 a.m. LinkedIn check-ins.

3. Stick to a few good social accounts

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4. Don’t fret over content that doesn’t connect

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So your blog post/infographic/clever bacon-themed YouTube video didn’t take the Internet by storm? Big whoop. You can study analytics and get a feel for your customer’s needs all you want, but you can’t predict with 100% accuracy whether or not your content will connect (if you can, please leave your number in the comment section). Don’t get hung up on lackluster response to your content. Keep creating, keep improving, and you’ll get the engagement you’re after.

5. Schedule posts in advance

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So you read that the best time to post on Facebook is between 1 and 4 p.m., but you need to be at the dentist at 2 p.m. today for a root canal. What do you do? Well, rather than post from the dentist’s chair or ask the friend;y hygienist to post for you, you can save yourself a lot of grief and schedule your posts in advance. There are several content marketing tools that let you do this, so there’s no reason why you should have to sacrifice your sanity and post manually all the time.

6. Use Tools

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Ahhh, content marketing tools. Not only are they great for scheduling content, but you can use these kind of tools to curate content, post to multiple accounts, monitor your social accounts, and a whole ton more. Content marketing tools can save you a lot of time and energy and can keep you from hiring an entire team or some clueless intern to manage your social media presence. You wouldn’t try building a house with your bare hands, would you? Use tools and save yourself from some unnecessary pain and anguish.

Are you overwhelmed by content marketing? Can you offer any other suggestions to avoid content marketing burnout? Is Content Marketing Anteater a cool title? Tell us your thoughts in the comment section below.

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