5 Steps to Follow When Redesigning a Website in 2013!

5 Steps to Follow When Redesigning a Website in 2013! image Will a website redesign help your salesv25 Steps to Follow When Redesigning a Website in 2013!When you decide to tackle the task of redesigning a website, it can be overwhelming. Questions such as, “Where do I start?” and “How should I organize the content?” are bound to run through your mind. With research, a website roadmap and some creative thinking, you can redesign your site. Here are a few tips to help you through your journey.

1. Responsive Design

With the rapid increase of mobile and tablets, responsive design is the next big thing when it comes to website design. With people on the go, these devices are replacing desktops so they need to offer just as much or more. Being able to set website priorities for a mobile or tablet will help ensure your user base is able to find what they need in a timely manner when visiting your site. Since these devices have smaller screen sizes you need to rank what loads first on the screen (depending on the screen size, only one segment may be shown) in case the user doesn’t scroll down. You must decide what gets a higher priority over other items in relation to your industry and objectives. Reviewing Google analytics and landing page visits will help you see your high traffic pages on each device.

2. SEO

Panda, Penguin, Hummingbird, who? With all of Google’s updates it can be hard to remember all the SEO rules. Panda and Penguin aren’t new to the SEO world as many versions and updates have been released over the years, while Hummingbird was just announced in September 2013. For more information on Why you should care about Pandas and Penguins, Speaker Adam Proehl discusses the differences between Panda and Penguin in this recorded webinar. Hummingbird is Google’s new search algorithm, and it is designed to handle conversational queries at an advanced level. This doesn’t change the theory that “Content is King”, but instead supports high-quality content. The secret to surviving search engine optimization as it will continue to develop is using tools such has Google Analytics and Google Webmaster tools to prepare you for any changes ahead. In addition, Chris Hoell, our Social Media Manager wrote a great article on the difference between the two, so check that out as well!

3. Keep it clean

Websites can often be disorganized and cluttered – avoid this information overload! No matter what your website goals are you want the message to be clear and concise. Graphics are great along with colors, but both can be overwhelming. When deciding your website color palate, remember white is OK! It is clean and can help create the look you want. Plus, lighter colors are easier on the eyes. If your pages are text heavy, keeping it simple will guarantee the reader continues through the page.

4. Captivate your audience

In today’s world consumers don’t have time for a slow, dull website. With advanced technology and living in a fast-pace world we have tons of options; however so many choices can sometimes be too much. When designing your website you want to be certain you are offering the right products or services for your target audience. For example, a dental office website is going to be very different compared to a retail website. Two particular objectives are being defined with these websites, so it makes sense that they wouldn’t look the same or have the same user experience. It is critical that your website is unique, but also accomplishes the goal in mind while staying competitive. Blogs, social, videos and statistics are great eye catchers, and they allow the same information to be displayed in various ways!

5. Going global5 Steps to Follow When Redesigning a Website in 2013! image globe1 0313v25 Steps to Follow When Redesigning a Website in 2013!

Not every company or website is global so this may not pertain to all of you; however our website is global. Designing a multi-lingual website can bring additional challenges in optimizing and adding content in various languages. Whether you hire a company or use internal resources, it is critical to have native speakers proof the site to verify the translations are accurate. Sometimes phrases can’t be translated easily so take the extra time and investment to ensure everything is translated the way it is intended.

Every website can uncover different challenges, but I hope this list of tips will help guide you in the right direction. Creating a new website can seem daunting, but with the right tool set and preparation, it can be a great success!

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