Stop me if you’ve heard this one before: consumers buy from brands they trust. It may sound trite, but it’s true.
Luckily, social media gives marketers the tools to inspire the kind of confidence in their company that leads to dollars. But it can also fan the flames of discontent.
So if you want give fans that warm and fuzzy feeling, apply these five social strategies.
1. Respond quickly.
In the days of social customer service, people expect fast answers to their questions. Leaving a customer hanging is a sure way to break their trust – and encourage them to spread the word about your bad service through social channels. Super-fast responses are a great way to get them singing your praises instead.
2. Show the company behind the curtain.
Post content that shows your personality, whether it’s an informal Q & A with your CEO or your own rendition of the Harlem Shake. It’ll make your fans feel like they have a personal relationship with your brand.
3. Create a customer community.
No one can be a better advocate for you on social than your own customers. Make them feel prized by retweeting or sharing their content. Curate all the great comments they make about your product, service or support and make it publicly available.
4. Tap into the influencers.
There are bound to be bloggers, authors and speakers that people in your market trust. Identify who those people are and attempt to build a relationship with them. Share their content, collaborate on projects together, or even host them at your events.
5. Know who your fans are.
When your customer in Idaho receives an email about a flash sale in New York, it can come across as spammy or out-of-touch. Mine your social data for insights about who your customers are – where they’re from, what their interests are – and use that to create more targeted marketing campaigns. Social data can help you get the messaging right.
Hungry for more ways social data can help reach consumers? Want to know more about how social data can help you reach consumers? We have a free white paper on that.
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