You heard it right, Jimmy Kimmel trolled us all. Watch the producer’s cut of “Worst Twerk Fail Ever – Girl Catches Fire!” right here:
The public loves funny videos, and Jimmy’s video was hilarious. The fact that it’s an average young college-aged girl makes it relatable, and somehow realizing that it could’ve been anyone tickles our funny bones. Even now, knowing that it was all staged, it is still pretty funny. If you want your video to go viral, it better make people bust a gut and want to show everyone – or at least chuckle a little bit.
In the Now
Viral videos almost always have something to do with current pop culture. It seemed like one day all was relatively normal in the world and the next morning we woke up and “twerk” was in the dictionary. Jimmy Kimmel used this increasingly popular shake-your-booty club move and ran with it. He knew most YouTube users were interested in twerking, wanted to watch it, wanted to learn how to do it, or wanted to just figure out what it was all about. I’m sure if he would have done a “DIY installing a refrigerator – man catches on fire” it would have been funny, but it probably wouldn’t have had over 9 million views in less than a week.
All the best videos have some sort of unexpected twist. In the case of Twerking Gone Wrong the clincher was Girl Catches Fire. The video would have been great if it ended with the roommate entering through the door and knocking the girl on the ground – but the flames were just the surprise that video needed to send it shooting through inboxes and Facebook pages across the internet.
Of course, if the video would have been titled only “Twerking gone wrong” it wouldn’t have been picked up as quickly. If it would’ve been titled only “Girl Catches Fire,” how would people have differentiated it between the hundreds of other YouTube videos entitled “Girl Catches Fire?” The key to the success of Jimmy’s video is the fact that it a couple different mini titles smashed together to let viewers know exactly what is in the video.
When a YouTube user wants to find a video but doesn’t know the title, they can type in keywords into the search box – and if your video doesn’t have any tags, your video won’t get pulled up in the searches. Jimmy’s video is tagged with several different keywords, including sexy, girl, lady, college, dorm, hot, a**, butt, dance, twerk, twerking, cute, beautiful, shake, university, pretty, fire, accident, fail, epic, vma, robin thicke, miley cyrus, etc… Only a handful of the tags are actually related to the video, and that may seem like cheating – but the beauty of YouTube is that the tags are really hard for viewers to find. So if a viewer was initially searching for “dog obedience classes” they can easily end up watching your online marketing video about which mattress is the best fit or a video of a twerking collage girl catching fire.
The Moral of the Story:
Jimmy Kimmel probably wanted to prove to the world how easily a video could be picked up by millions of internet users and even several news stations without doing any extra work beyond uploading it to YouTube. However, he actually did do a little work, and your video has the potential to experience the same success as his so long as you follow the above basic rules of viral videos.
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