5 Marketing Tips from Albert EinsteinThere are so many great minds in marketing that are constantly changing the game and keeping the world on its toes. But what if the person most commonly recognized as a genius—Albert Einstein—was a marketer? What advice would he give? We decided to take some words straight from his mouth and turn them into marketing tips for you and your team. Today, the m in stands for marketing.
“Anyone who has never made a mistake has never tried anything new.”
Try new things! You’re a marketer, for crying out loud! Einstein didn’t discover his special theory of relativity by doing the same old thing everyone else was doing! He operated under a system of constant exploration, and you should too. If your comfort zone is email marketing, break outside that box and try jumping on Slideshare or writing a few blogs. What’s the worst that can happen? You’ll learn what works and what doesn’t.
“If A is a success in life, then A equals x plus y plus z. Work is x; y is play; and z is keeping your mouth shut.”
Everything is an equation, and every equation needs to be balanced. The same goes for your marketing. If you want success in marketing, you must strike a balance with work, play and listening. Think about this in the context of your content marketing mix: your content should be a combination of entertaining and informative. And then, when all is said and done, listen. What do your customers have to say? What else do they need?
“Try not to become a [person] of success, but rather try to become a [person] of value.”
This quote is gold. When it comes to the service you provide and the way you market it, focus on the value that you will provide to your customer and not so much on what it will do for your business. If the value is there and you are providing a product or service that is worthwhile and makes people’s lives easier, the rest will come on its own.
“If you can’t explain it simply, you don’t understand it well enough.”
Marketers fall into this trap all the time, especially in the SaaS space. We’re offering complex products with multiple layers and we want to share all of the amazing (and complicated) things that it can do. But sometimes we share too much. Your marketing messaging should be easy to understand. If you can’t explain it simply…back to the drawing board.
“Not everything that counts can be counted, and not everything that can be counted counts.”
This was actually a sign hanging in Einstein’s office at Princeton. While we’re pretty sure everything that can be counted counts when it comes to measuring marketing success, we certainly agree that not everything that counts can be counted. When it comes to your social media efforts, for example, you’re not always creating measurable results. You may not be getting leads right away by engaging with prospects and customers on Twitter and Facebook, but you are spreading the word that you are a communicative, accessible company with strong branding. You can’t always quantify the good stuff.
We can’t all be geniuses, but if we want to come close when it comes to our marketing, we can at least take the advice of one.
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