Recently, someone concerned about online reviews asked me how business owners could make Yelp irrelevant. I answered: you can’t make a site with over 36 million online reviews and approximately 86 million unique monthly visitors irrelevant.
What you can do is take as much control of your Yelp business page as possible. Here are 5 killer tips to doing just that.
5 Killer Tips for Making the Most of Your Yelp Business Page
Claim ownership. I don’t just mean claiming your review page or listing. Add as much info about your business as possible, too: price range, menu and type of cuisine (for restaurants), delivery and takeout info, operating hours, parking availability, etc. It would also be great if you can indicate if your business offers new Yelp deals, accepts credit cards, takes reservations, and has Wi-Fi — anything, in other words, to help potential customers learn more about your business and make the most informed decisions.
Optimize your business description. You don’t have to be an SEO guru to do this. Just follow the SEOmoz guide to determine the keywords that are most relevant to your business, then use these keywords in the “About This Business” section to optimize your listing. Also, don’t forget to add a short bio about company ownership or management. This humanizes your description and lets your audience know they’re dealing with actual people, not a faceless business entity.
Add great photos. Do you know that people spend 2.5 times more time on Yelp listings with photos than on listings without photos? So take pains to enhance the visual appeal of your page. Upload high-quality photos and post pics beyond mere storefront shots. Add photos of your interiors, products, hosted events, and staff, too.
Ensure accuracy of your business location. Wrong location data will frustrate potential customers, which can potentially lead to negative reviews. But not everyone seems to realize this: according to research, 43 percent of US businesses have at least one incorrect or missing address in their online business listings.
Know your metrics. Yelp offers free tools for helping you gain more insights about your customers (and Yelp-generated leads). Take advantage of these tools. The more you know about how Yelpers interact with your business, the better you’ll be at figuring out what they want — and what you can do to meet their needs.
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