IDC predicts that global mobile app downloads will reach 76.9 billion in 2014 and will be worth US$35 billion. With diversity in devices and extensive user fragmentation businesses are extensively studying user behavior to devise effective and efficient apps for them.
5 High Powered Theories of App Arrangement by Users and Its Impact on the App Market
Let’s take a look at the 5 high-powered theories which people use to organize their personal and professional apps:
Arranging Apps Depending On Their Habitual Usage
Usually most people are app addicted these days. Thus they organize their app screen in such a way that the ones they visit more frequently stay on top of the list — for instance, social media apps like Facebook. According to Localytics’ study on users for a nine-month period, about 31% of mobile users open their apps at least 11 times or more over this period. Further to this, about 35% of Apple device users opened their apps 11 times or more, compared to just 23% of Android users.
Arranging Apps Based On Functionality
It is rather convenient to organize the apps with same functionality clubbed together. For instance, you may find a row of social media apps or a layout of health management apps on the screen. This practice indirectly implies that businesses must invest to develop multiple apps of same category with varied features for their users. Once your clients understand the need and impact of apps in their lives they are bound to visit it more often.
Arranging Apps Based on Usability
Every user is bound to have more than five or six apps in their device. Thus it seems logical to place apps that are used more often together. This otherwise indicates that the apps must be gesture friendly so as to help users get access to them just at the simple click or swipe of a button. Designers must shift focus to building smarter and intuitive apps offering better navigation.
Arranging Apps Based On Appeal
This is the practice usually by youngsters who love to place app icons based on their visual appeal. For example, they might choose apps with bright colors on top. They may choose any format which will ease visibility and make the presentation much more stylish. Thus designers can deploy their creativity to build attention-grabbing app icons for this group.
Arranging Apps Based On Certain Other Criteria
There are a lot of other criteria based on which users might organize their app screen. For instance, order of download, date wise, alphabetically, size wise, sometimes even version wise. While designing it is imperative for designers to take into account the overlook designs and use aesthetics of their apps.
What Do These Theories Indicate
A new report from mobile analytics firm and ad network Adeven reveals that the iOS App Store will be growing along the lines of its current steady rate, to add over 435,000 new apps to its massive catalog in 2013. Adeven found that most apps are likely to slip past consumer eyes, with 64% not securing a ranking spot, turning them into dead apps.
Hence, theories like these allow designers to experiment and challenge themselves to build competitive apps for their users. This clearly indicates that an app which is user friendly, adaptable, intuitive, functional and visually attractive has higher chances of earning revenues than its counterparts. Nielsen report specifies that the most popular categories of apps are games, news, maps, social networking and music. The simple reason being they are highly interactive and appealing. For instance, Facebook app has been the most downloadable app by users followed by Skype and Google Maps.
App-organization increases the chances of an app being opened and used by users. Moreover, if apps are organized as per usability they tend to include more apps as opposed to apps placed on appeal. Designers must therefore take extensive study of their competitors in the app market before launching their own app. Similar studies are required about user behavior as well in order to create custom apps for the diverse user market. The knowledge of what your apps will offer to your users and in what context will greatly help to build more establish routines.
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