4 Tools To Help With Social Media Management

4 Tools To Help With Social Media Management image social media performence4 Tools To Help With Social Media ManagementWhat tools do you use to track and monitor your social media networks? Everyone knows that if you want to see results – hard work, time and dedication is required in order to interact properly with your audience. Measuring your social media performance is important to getting great results.

Below are 4 tools that can help improve results on your social media networks.

HootSuite – Social Network Management 

About: HootSuite is an awesome tool  to monitor how your social networks are doing. You can engage with your followers on Facebook, Google +, LinkedIn, and Twitter directly from HootSuite (plus a suite of social content apps for YouTube, Flickr, Tumblr and more). In terms of Twitter, through HootSuite you can create “streams” to help you monitor relevant topics/keywords to your business. You can also create lists on Twitter of influential people in your industry and follow them for further opportunities to leverage your own brand.

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If you don’t have time to post updates on Twitter every day, using a social media dashboard such as HootSuite, you can schedule social media updates in bulk. You set the day, time, and message then. HootSuite takes over and sends it at the designated time.

Pricing: Basic version is free while HootSuite pro starts at $9.99/month. 

Mention – Track and Monitor your Business

About: Mention is a great social media/web monitoring tool. You create alerts built on keywords, and create content based on those keywords. With a tool like Mention, you can easily stay up to date with everything that is happening/being said about you on social networks. Mention functions similar to Google Alerts, but for social networks instead. You can also use it across various platforms on the web, desktop and mobile.

Pricing: For the free version of Mention, you get up to 500 mentions a month and up to 3 alerts. That means if you have only set up one alert for your company name, then it has to be mentioned over 500 times on the Internet before you have to pay. The next level up is $19.99 per month and you get up to 50,000 mentions and unlimited alerts. 

LikeAlyzer – Facebook Page Performance 4 Tools To Help With Social Media Management image likealyzer4 Tools To Help With Social Media Management

About: LikeAlyzer is a tool to assess your Facebook Page and provide suggestions to improve it and how well it performed in relation to other pages. Suggestions for improvements on your Page are provided based on the analysis. You can see at a glance what you do well, but it also draws your attention to the areas you need to focus on. The report you run is not private as other people can see them.

Pricing: Free 

Tweriod – Optimal Times to Tweet

About: When it comes to Twitter, there is one question that everyone has “When should I be tweeting?” If you use Twitter on a daily basis you may have realized that getting noticed in an endless flow of tweets is quite a challenge sometimes! Tweriod suggests the best times for you to tweet updates to your followers. It analyses both your tweets and your followers’ tweets.

Pricing: Free

Social Crawlytics – Monitor your Competitor’s Content

About: Social Crawlytics is a tool that analyzes how popular content is on a website. If you want to analyze the success of your competitor’s blog, this tool can be quite useful. It analyzes the content and creates detailed information on where content is shared/how often it’s shared. It displays Google+, Twitter, Facebook, StumbleUpon, Pinterest and LinkedIn. You can also set up a scheduled report, which sends you an updated report on a website.

Pricing: Free, but there is a set limit on how much you can use it within any one week. When you use up your credits you’ll have to wait until the next week when your credits are refreshed. However, this shouldn’t be a problem unless you so many analyses on large sites.

What analytics tools do you use to improve your social media performance?

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