The conversation maps in the uberVU platform show the most-talked about topics for a particular keyword or company name. Brands can find helpful insights from the maps by identifying hot topics amongst their audience. We like to see if we can find any odd words on maps to see if there are any fun insights behind them.
Odd Man Out: Watermelon
No, Old Spice hasn’t come out with a watermelon-scented deodorant but they did come out with a very strange commercial where a man pulls a bar of soap out of a watermelon. (I don’t get it either.) People clearly dig the brand’s nonsensical humor. ‘Watermelon’ ranks on Old Spice’s map and the video made YouTube’s top ten list of most-viewed ads in April. It has 7,371,819 views to date.
Odd Man Out: Cigs
The ‘Cigs’ that you see front and center on the Crest map refers to cigarettes. Apparently, Crest is to go-to brand for dealing with dental issues related to smoking. Several people tweeted about needing to have Crest White Strips for yellow teeth or Crest mouthwash for nicotine breath. No judgment.
Odd Men Out: Superman, Man of Steel
The razorblade company has launched a marketing campaign tied to the new movie, Man of Steel, built around the question “How does he shave?”. The topic is popular for two different reasons. Some people are buzzing about the creative campaign and the celebrity videos. Others are upset comic book nerds enthusiasts that are insisting they already know how Superman shaves and it’s not with razorblades.
Odd Woman Out: Cynthia Rowley
Cynthia Rowley recently debuted a stylish, reasonably-priced eyewear line and it’s drawing comparisons to designs by Warby Parker. The article that’s being shared states that Warby Parker “carved out a new segment in the eyewear market three years ago.” You’ll also see “Parker carved” on the map. Here’s hoping Warby Parker considers imitation to be the sincerest form of flattery.
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