4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean

As a community or social media manager it’s important to know what your audience is talking about and responding to in relation to your brand or company. A helpful tool in determining hot topic topics amongst your audience is uberVU’s conversation maps, which can provide helpful insights and a competitive edge. We follow some of the top brands in the uberVU platform to see what people are saying about them and to see how the brands are handling social. We like to look at conversation maps for different companies and brands every week to see if any odd words stick out. Why? Because sometimes they provide interesting insights—and sometimes they show what brands are missing out on.

J. Crew
Odd Man Out: Mickey Drexler

Have you ever emailed a company? You send your questions, complaints or opinions to a generic email written on its website and you assume you will never hear back. But what would you do if the company’s CEO returned the message personally? That’s exactly what happened when one J.Crew customer sent some criticism the brand’s way. She received an email and phone call directly from J.Crew’s CEO, Mickey Drexler. The story has made quite the buzz online evident by J.Crew’s conversation map—“Crew CEO,” “CEO,” and “customer” all reference the story. Retailers take note: customer service and feedback matters.

4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean image JCrew4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean

Chipotle
Odd Man Out: Twitter

Being the social media nerds that we are, we were excited to see “Twitter” pop up on the restaurant chain’s conversation map. But after diving into the mentions we found the cause was a stunt that’s popularity we hoped had blown over—a fake hack. Chipotle sent out a few confusing tweets, followed up by one that seemed to confirm the account had been comprised. Turns out Chipotle staged the hack for some publicity and as part of an ongoing contest. Staged hacking, claiming accounts were hacked as a cover up….so.over.it.

4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean image Chiptole4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean

Tide
Odd Man Out: Glenmore Coin

In late June, Alberta, Canada was a victim of a devastating flood that displaced over 100,000 people. Tide’s charity program Tides of Hope, which provides clean clothes to families affected by disasters, set up shop at Glenmore Coin in Alberta to offer free laundry services to flood victims. Behold the power of social media enhancing charitable efforts. We dig it.

4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean image Tide4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean

Mr. Clean
Odd Man Out: OH NOOO GIANT CRAAAABBSSS

Yes, this is seriously ranking on Mr. Clean’s map. And yes, it was actually a tweet sent out by the real Mr. Clean Twitter account. We don’t get it either. But people retweeted it a lot because well…it’s weird.

4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean image Mr Clean4 Surprising Conversation Map Insights: J. Crew, Chipotle, Tide and Mr. Clean

OH NOOO GIANT CRAAAABBSSS!!!!!! pic.twitter.com/qGTR10AJB1

— Mr. Clean (@RealMrClean) May 31, 2013

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