4 Simple Steps to Turn Web Traffic Into Customers

4 Simple Steps to Turn Web Traffic Into Customers image Arrow4 Simple Steps to Increase Conversion Rates by Scott's Marketplace

One of the main goals for launching a website is conversion. Conversion is getting people to act and take action in a manner you want. Newsletter signups, filling out a contact form, clicking on links and ultimately purchasing your products or services are all conversion points.

Now think about it: What do you want people to do when they visit your site? Hold that thought… Next question: How easy is it to do that from your site? Uh oh…we have a problem.

Here are some tips on how you can increase conversion rates for various conversion points:

Step 1: Contact Points

When developing a website, I like to have multiple contact options on each page. On the Marketing Press site, we have five ways for someone to contact us on the homepage; three of which are above the fold for laptops and smaller monitor sizes.

4 Simple Steps to Turn Web Traffic Into Customers image Marketing Press WordPress Development4 Simple Steps to Turn Web Traffic Into Customers

Who cares if your visitor doesn’t go any further than your homepage and contact you. Consider that a win.

On the interior pages, have your phone number or a contact form in your sidebar. Allow people to take action from wherever they are on your site. Make it easy for your audience to find your information.

[Quick note about contact forms: If your contact form is the same size as a mortgage application -- you're doing it wrong. Only ask for the vital information. Don't be greedy, minimize your fields -- this will also help increase conversion rates.]

Step 2: Symbols of Trust

Place logos of people you work with, organizations, or any affiliations your company has near your contact information. This will put your audience at ease and make them feel like they are dealing with a reputable company.

Step 3: Landing Pages

If you are running PPC ads or specific deals, take your visitor to specific pages crafted especially for them. Give them all the information promised in your PPC ad or social post. Apply the two above principles, create something that works and get leads. Invest time in A/B testing your pages.

Step 4: Review, Refine, Repeat

This has always been my favorite mantra when it comes to web development. I say it all the time — I say it like a broken record and if you’ve ever heard me speak at WordCamps you’ve heard me say it a million times… review, refine, repeat. Measure and review the metrics and what you’ve done, refine it to make things better, deploy and repeat. The process should never stop.

Set your website up for conversion success and give your company an opportunity to edge out the competition. The best part is — they won’t know what hit them.

In my final guest blog post of this series, I’ll tell you where you can go for help with your WordPress site.

Tell us: What have you found to be the best way to increase conversion rates?

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