4 Research Tools for Selecting Your Online Press Release’s Best Keywords

By Chris Sturk, Managing Editor, Mequoda

It is recommended that you take a hard look at the entirety of your keyword universe at least once per year, but continuous tweaks to your keyword universe is a must as keyword behaviors are constantly changing.

Consulting your keyword universe while writing press releases for online distribution is a must, as doing so will help you rank in search engine results pages. This is particularly true for the Google News section, where a well-optimized press release can find a home atop this results page for weeks.  

Paying attention to your keyword universe is important because some keywords you focus on will lose popularity and others will become more popular. Sometimes, keyword phrases that you never thought of could develop into a trending topic, or into a search term that could bring in hundreds or thousands of unique visitors to your website.

To help in the process of conducting keyword research, four SEO keyword tools have been compiled below. By using these tools, you may increase your chance of finding some major keyword phrases that your audience is seeking information on. 


Four SEO Keyword Tools

SEO Keyword Tool #1 – Google Keyword Tool is a staple among online editors, audience development professionals, online publicists and content marketers. This tool will help you find exact and broad matches for the keyword phrases you enter. Since Google is still the most popular search engine, the data it holds is incredibly valuable.

SEO Keyword Tool #2 – Google Insights for Search supplies information on search trends associated with keyword phrases. Using it will help you decide which SEO keyword phrases should be targeted over others.

SEO Keyword Tool #3 – Wordtracker’s Suggestion Tool gives you the chance to find the best keywords while providing top-quality link prospects for building inbound links to your website. 

SEO Keyword Tool #4 – Spyfu helps you discover keywords that your competition uses while sharing information on what advertisers experienced after using the keyword phrases. This is particularly valuable while creating optimized press releases announcing products.

To get the most out of press releases online, create releases with keyword phrases and submit them via press release distribution websites. These sites have credibility with Google and other search engines, and increase the likelihood of achieving high ranking results with your optimized press release.


Mequoda Group's Managing Editor, Chris Sturk compiles, edits and publishes posts on the Mequoda Daily blog. Mequoda Group offers consulting services for publishers on content marketing, online publishing, search engine optimization, email newsletter marketing, editorial management, landing page best practices, social media optimization and online business management. 

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