Do you ever sit down to write your email newsletter and wonder what the heck to say? To keep your audience’s attention, you need to be useful, whether that means providing information, making people laugh, being inspirational, or offering deals people can’t find elsewhere.
Want some fresh content? Try piecing together one to four of the following topics in your next email newsletter. Not all of these ideas will work for you—it depends a lot on your industry, the tone you’re going for, and your target audience. Bottom line? Shake things up and keep it fun. Here are 33 topics
Feature Something (or Someone) Awesome—the Soup du Juor of Your Email Newsletter
33 Email Newsletter Topics You Can Use Right Now
1. Customer/member of the day/week/month
2. Employee/volunteer of the day/week/month
3. Product/artwork/song of the day/week/month
4. Quote/poem/scripture/recipe/joke/word of the day/week/month
5. Deal of the day/week/month
Have Some Fun!
33 Email Newsletter Topics You Can Use Right Now
6. Themed “horoscopes” (e.g., gardening horoscope, career horoscope, writing horoscope)
7. Contest/giveaway (either right in your newsletter, or via one of your social media channels)
Provide Useful, DIY Information
33 Email Newsletter Topics You Can Use Right Now
8. Simple DIY instructions for how to make a _____ (e.g., floral arrangement, win book, killer resume).
9. Five tips and tricks on a topic relevant to your audience (e.g., productivity, living frugally, networking, parenting, entrepreneurship, mindfulness)
10. Simple instructions for how to start a _____ (e.g., book club, email newsletter, Etsy shop).
11. Three steps to do _____ better/faster/saner/cheaper
Make an Announcement
33 Email Newsletter Topics You Can Use Right Now
12. Milestone announcement (e.g., sold your 100th house, celebrated the five-year anniversary of your business)
13. Upcoming events (your own and/or other relevant events in the community; may include live and/or online events)
14. Pre-sale or pre-registration alert
15. Product launch or new feature announcement
16. Last-chance alert for a product, sale, or event registration
Curate Fabulous Content
33 Email Newsletter Topics You Can Use Right Now
17. Teaser for your video/podcast/blog post (make people want to click through to check out your own amazing content)
18. Blog post roundup (including links to posts by you and/or others in your industry)
19. Best free online resources on _____ (your topic)
Give it a Personal Touch
33 Email Newsletter Topics You Can Use Right Now
20. History of your organization/business
21. Things/ideas you’re loving right now
22. Mission statement for you or your organization/business
23. The best advice you ever got about _____ (and how it can help your readers)
24. Behind-the-scenes glimpse of your organization/business
25. Personal anecdote that helps your readers learn more about you and your organization/business—and improves their lives somehow
Go Visual
33 Email Newsletter Topics You Can Use Right Now
26. Unexpected/metaphorical photo or drawing
27. Infographic (create your own!)
Make it About Them
33 Email Newsletter Topics You Can Use Right Now
28. Customer/member testimonial/success story
29. Timely call to action—why should they do it now? What’s in it for them?
30. Subscriber-exclusive offer
31. Customer/member survey (collect feedback and report results in a future newsletter)
32. Headline/image/story that taps into your readers’ aspirations (e.g., be more fashionable, generous, business-savvy, or fit)
33. Sincere note of thanks/appreciation to your audience
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