3 Tips for Using the iPad at Work

3 Tips for Using the iPad at Work image ipad work3 Tips for Using the iPad at WorkIt seems the only constant in a marketers’s workday is change. In order to keep up with the fast pace and nebulous landscape, I find myself going to meetings with just my iPad. I’ve put together a list of tips and tricks that have made me more effective using the iPad at work. I promise, these tools are simple to use, (for those of us that don’t live and breathe coding), but extremely efficient and great time savers for today’s round-the-clock workday.

Google Analytics for iPad

I spend a good share of my day in Google Analytics. But there’s no great app for the iPad, and that would be handy. Sure there are several different apps, but none of them have all of the features of the native platform. So I created a way to easily install Google Analytics as an “app” on my iPad, but it’s really just a full screen shortcut to the web interface. It’s pretty handy, but it’s got one glitch. Because of the way that Google Analytics is built, you lose your place if you close the “app.” Want to take it for a spin? Open this link on your iPad, and follow the instructions.

Safari snippets

Ever wish you could do more with your iPad/iPhone browser? Geeky things like “view source”? Or useful things like shorten the URL? Well, it’s actually easier than you might think. You can install anything that’s available as a “bookmarklet” (such as the Pin-it button!). You simply add a bookmark, save it, then edit it and replace the URL with the code from the bookmarklet. The hardest part is locating the bookmarklet code, but luckily there is a great list of common ones here.

Strong (and memorable) Passwords

How many different systems do you have a password to? If you can actually answer that question, this tip isn’t for you. But the rest of us are left with a litany of instructions: “use all kinds of funky characters!”, “don’t write them down!”, “don’t use real words!”, etc. Where does that leave you? Most people end up using the same password on multiple things, which breaks rule #173 anyway. A better, and pretty strong solution is using a root and stem approach.

Create a strong “root”, such as “!@#$5″ and combine that with an easy to remember pattern for your “stem,” such as the first 5 characters of the service you’re logging into. If your stem pattern were, say, the first 5 characters of the domain name or service that you’re logging into, and your root was “MyPwd”, you’d log into twitter with “MyPwdTwitt” and Facebook would be “MyPwdFaceb.”

But don’t use “MyPwd” as a root. Clearly, that’s mine. ;-)

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