2013 Online Reputation Management Advice

As one year transpires and a new one begins it is of the utmost importance to start up the year and evaluate what instances are troubling your business and hurting your bottom line, as well as to look at how you can expand your business. Working with the proper Reputation Management Partners like Profile Defenders can improve your business substantially because they examine where and when positive things where said about your company and why the lack of positive and credible articles being produced by the media.

Here are some of the top 6 tips for reputation management for companies for the remainder of the 2013 calendar year:

6. Be Proactive on Social Media 

Google the organic grocery store Whole Foods and check out the top results. Combined with Google places showcasing the closest locations of the popular healthy grocery store chain you also have two wikipedia listings and two popular social media listings because they are active with their social media. Most importantly is the Pinterest.com listing which has showcased how a strong presence on a site can help grow your business offline as well as protect your virtual real estate online. Companies like Reputation Cheetah and Reputation Management Guys help companies maintian and manage their social media campaigns on an active basis without them having to pay a recent college graduate in house to do the job.

5. Do something good for the community 

Whether it’s a charitable golf outing  a food drive, or a donation to those in need you are sure to receive some positive press for your good deeds. Work with a PR firm to come up with ideas or even check out micro donation sites like Kiva.org if you are not in a position to start writing that big fat check.

4. Be Careful What you Say

As 2013 rolled in now more than ever people are finally starting to realize everywhere they go and everything that they do is under scrutiny and is bound to be caught on tape. If Obama couldn’t kill a fly without PETA talking about it how do you expect to protect your company from publicity that is sure to make the rounds online.

3. Create a Company Blog 

For reputational purposes not search engine optimization purposes (thank you to my close friend Michael Martinez) do not create a blog on your own websites root url. For example if your company is Comcast and the website is comcast.com you would not want to create comcast.com/blog but rather a secondary website called comcastblog.com or comcastnews.com. The reason for this is explained by Matthew Cutts a Kentucky boy who discusses host crowding and Google search engine results displaying only a certain amount of root urls per query. For reputation management purposes go ahead and create as many relevant blogs as you can on new domains.

2. Monitor your key terms

As simple as setting up a google alert for your brand name, company ceo, and any other potential controversies can help you stem off a big problem by jumping on it as soon as the news hits as opposed to being behind the 8 ball after the controversy has hit the headlines.

1. Don’t Respond to Negative Criticism True or Not

Want to make a problem worse. Here is how to do it: Respond to fake ripoff reports and consumer review websites where a competitor or lousy customer that you don’t want to deal with in the first place has left unwanted remarks. What you do is let it go and don’t respond because truth be told these websites have created these websites in an effort to have you respond and help optimize and push up the false remarks higher in the search results.

Remember being proactive and rolling with the ever changing search engine results is the most important thing you can do to solve unwanted PR disasters in 2013. For a free quote on cleaning up your reputation or changing a google auto complete result call 202-709-6571.

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