Social media profiles pose many opportunities for digital marketers to increase lead generation and drive conversions; the trick is figure out how to harness those opportunities. Along with leads and conversions, Twitter can help digital marketers establish their brand and build a presence. This isn’t easy.
With millions of Twitter users across the globe sending out incalculable amounts of tweets per day, it’s important to analyze successful Twitter users and learn from their behaviors. Effective Twitter profiles are engaged with audiences, post helpful information, answer questions, link to fellow digital marketing content, and display an expertise in the industry.
The following is a list of 15 Twitter profiles that we believe digital marketers should not only follow, but learn from:
1. Danny Sullivan (@dannysullivan)
“Founding Editor, @MarketingLand & @SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search.”
Danny tweets multiple times a day with opinions, links, and news about content marketing, SEO, and social media. His expertise in the industry makes him a reliable source for useful and relevant digital marketing information.
Follow Danny at https://twitter.com/dannysullivan
2. Econsultancy (@Econsultancy)
“Econsultancy publishes independent research, analysis and advice on digital marketing, social media, ecommerce, SEO, mobile and tech for businesses.”
Econsultancy conducts studies, events and training programs that are available for digital marketers looking to increase their knowledge of industry strategies and practices. Most of what Econsultancy produces is distributed on Twitter with a brief phrase about the content and a link to read more.
Follow Econsultancy at https://twitter.com/Econsultancy
3. Shelly Kramer (@ShellyKramer)
“Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. Luv MilkDuds+Beer. Member of Oversharers Anonymous.”
Shelly is the founder of V3 Integrated Marketing, which provides solutions for digital marketing and social media for brands. Her tweets are highly interactive and conversational; she frequently posts relevant blogs that are useful for digital marketers.
Follow Shelly at https://twitter.com/ShellyKramer
4. Sean McGinnis (@seanmcginnis)
“Founder @312digital | Digital Marketing Courses | SEO Consulting & Training | Digital Strategy Consultant | We build web sites that work | Very TALL.”
Sean’s work at 312 Digital focuses on helping clients grow their businesses through web site development, content marketing, SEO, SEM, email marketing, etc. His tweets reflect his enthusiasm for the industry and his expertise in everything digital.
Follow Sean at https://twitter.com/seanmcginnis
5. Douglas Idugboe (@douglasi)
“Digital Media and Social Web Evangelist, Bestselling Author, Marketing Strategist and Consultant, Speaker and Trainer, Who Loves Technology.”
Douglas focuses on social media on both his website and Twitter account. His tweets consist of links to blog posts around using social media for businesses and he is highly engaged in the digital marketing Twitter community.
Follow Douglas at https://twitter.com/douglasi
6. Contagious (@contagious)
“A total communications resource for the global marketing community”
Contagious Magazine is a resource that provides marketers across the world with the most breaking news, reports, and data in every area of marketing. The Contagious Twitter account posts links from its site, offers questions and advice to consider, and is very active in conversing with followers.
Follow Contagious at https://twitter.com/contagious
7. Brian Solis (@briansolis)
Brian is a digital analyst and sociologist; he is considered a thought leader in technology, business, marketing and culture. His tweets are a mix of shares, retweets, opinions, and links to important articles, reports, and blogs about the digital industry.
Follow Brian at https://twitter.com/briansolis
8. Jason Falls (@JasonFalls)
“By day, I lead digital strategy for CafePress. Most know me as founder and smartass in residence at Social Media Explorer. I share well.”
Jason leads digital strategy for Cafepress, has co-authored two digital marketing books, and is a public speaker for events like SXSW and New Media Expo. His tweets typically consist of links to useful digital news/blogs with an opinion (often humorous) about the piece.
Follow Jason at https://twitter.com/JasonFalls
9. Smart Insights (@SmartInsights)
“Dave Chaffey, author of Emarketing Excellence and team share updates on the must-know Developments + Advice + Tools + Stats for #DigitalMarketing.”
The Smart Insights Twitter account posts resources and information from not only their site but also many other influential digital marketers. Smart Insights provides guides, templates, training, and consulting for marketing/business success.
Follow Smart Insights at https://twitter.com/SmartInsights
10. John Jantsch (@ducttape)
“Small business marketing consultant, speaker and author of Duct Tape Marketing, The Referral Engine and The Commitment Engine.”
John is a marketing consultant, speaker, best-selling author, blogger, and founder of Duct Tape Marketing. His account is full of conversations with followers, links to his and fellow marketers’ blog posts, and opinions about small business marketing.
Follow John at https://twitter.com/ducttape
11. eMarketer (@eMarketer)
“The World’s Go-To Source for Information on Digital Marketing, Media and Commerce.”
eMarketer posts stats, quotes, and data from its most recent studies and news releases. The eMarketer site is a great resource for the most relevant information from a variety of marketing realms including email, mobile, social, traditional, etc.
Follow eMarketer at https://twitter.com/eMarketer
12. Bryan Eisenberg (@TheGrok)
“Marketing Optimization & use the Data expert (small or big data), keynote speaker & New York Times best selling author.”
Bryan is a well-known online marketer who speaks at many corporate events and marketing conferences. His website and tweets offer recourses and advising in online marketing topics such as big data, content, social media, customer experience, conversion optimization, etc.
Follow Bryan at https://twitter.com/TheGrok
13. Jonathan Mendez (@jonathanmendez)
“Crusader for Relevance”
Jonathan is the founder of yieldbot; he is a marketer, author, speaker, advertiser and self-proclaimed “Optimizer of the Digital Medium.” His website and tweets offer followers insights into online advertising and improving business performance.
Follow Jonathan at https://twitter.com/jonathanmendez
14. Scott Brinker (@chiefmartec)
“Marketing technology entrepreneur, ion interactive co-founder & CTO, agile marketing advocate, and author of the Chief Marketing Technologist blog.”
Scott runs the Chief Marketting Technologist Blog which provides information, insights, and studies on the technology and management behind marketing. His tweets consist of links to useful posts, many of his own, about digital marketing strategies and advice.
Follow Scott at https://twitter.com/chiefmartec
15. Fast Company (@FastCompany)
“Official Twitter feed for the Fast Company business media brand; inspiring readers to think beyond tradition”
While Fast Company is an array of news and blogs from a variety of industries and interests, marketing and advertising is a big part of their twitter feed. The FastCompany account provides access to relatively abstract pieces which we can appreciate.
Follow Fast Company at https://twitter.com/FastCompany
These people and companies are excellent examples of how to use, and leverage the opportunities presented through Twitter and social media in general. While these are 15 Twitter profiles that we find relevant and engaging for the digital marketing community, this is not an exhaustive list.
If we left someone out that you think should be on the list, we would love to hear your feedback.
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