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10 Stats About Holiday Parties That Brands Should Know

By Katie Petrillo | Small Business

While it may be warm and sunny in much of the country, the holiday season is fast approaching. Now is the time to get a head start on your competitors by arming yourself with insight on consumer habits during this critical time of the year. Holiday spending in 2013 is expected to reach $640 billion, up from $580 billion in 2012. While much of the spending is on gifts for family and friends, a huge portion of holiday dollars are spent on celebrations.

There’s all kinds of holiday celebrations from Secret Santa parties to Yankee Swaps to tree trimming to family get-togethers, and much more. Together these present major opportunities for consumer brands who offer all types of food and beverages, invitations, decorations, gifts, toys, and even products such as cleaning and household supplies.

These 10 stats on holiday celebrations will help brand marketers and agencies think critically about where their brands can make the biggest impact during the holidays.

1. Holiday sales are expected to reach $640 billion in 2013, up from $580 billion in 2012. (BizReport)

2. Holiday party invitations reach their peak in mid to late November, but continue to be sent in December. (Punchbowl.com)

3. The first Monday in December marks the day when the most online holiday party invitations are sent. (Punchbowl.com)

4. Hosts look for ideas online in November and December in advance of their holiday parties. (Google Trends)

5. 53% of moms use technology to plan occasions such as holidays and birthdays. (Yahoo)

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6. 67% of party hosts look to recipe websites for holiday recipes. (Punchbowl.com)

7. 63% of hosts buy snack foods the week of the event. (Punchbowl.com)

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8. The average number of guests invited to a holiday party is 47. (Punchbowl.com)

9. 9 in 10 companies hosted a holiday party in 2012. (Wall Street Journal)

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10. Adults between the ages 35 and 55 spend the most on holiday parties. (Global Newswire)

Are you looking for more data on consumer habits during the holidays? Download the free white paper.

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