The Internet, as a worldwide phenomenon that has transformed the global marketplace, is undoubtedly a very competitive place to conduct business at all levels. Business success in the Internet is driven by how effective your website attracts targeted visitors that eventually converts into valuable leads or paying customers. This process depends largely on how businesses utilize digital marketing tools precisely and effectively.
Search Engine Optimization (SEO) still stands at the forefront of many digital marketing techniques despite the emergence of other channels like social networking and is still a very important source of targeted traffic to websites. This statement is confirmed in many reports, including one from Forrester Research, putting organic web search or natural search engine results at the top of the traffic sources list.
However, SEO is not a one-time-big-time deal. You just cannot set up optimization efforts for your website and then just leave it as it is. You may see a boost in your website rankings at major search engine results, but without a continuous SEO process, you should not expect that these high rankings will last. SEO is not a quick-fix and if you want your business to survive in the treacherous waters of the online marketplace, you need to maintain a continuous and regularly sustained search engine optimization campaign – and the following reasons will tell you why.
The infographic (click to zoom):
10 Reasons Why SEO Is A Continuous Process (Infographic)
Embedded from Digital Marketing Philippines
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