1 Simple Trick to Promote Your Content on Social Media

1 Simple Trick to Promote Your Content on Social Media image one simple trick to promote your content on social media31 Simple Trick to Promote Your Content on Social MediaIf you write it, they will follow (you). That’s the deal, isn’t it? You pen a useful and engaging blog and are instantly rewarded with a bevy of social shares and a cache of Twitter followers. “Would it were true,” you might reply. Well it can be. If you want your next post to drive more social shares and generate more Twitter follows, stick a Twitter “Follow Me” button at the bottom of it. As grandma used to say when I was angling for a second cookie, “of course, dear – all you have to do is ask.”

Twitter Logic

Lest you think I am engaging in some kind of dread digital marketing voodoo, the logic is simple: people are more inclined to follow you on Twitter if they have a reason to, such as when they have just finished reading your (doubtless high-quality) content piece. Why? Because for one fleeting moment, you have achieved the pinnacle of marketing self-promotion: you are “top of mind” vis-à-vis your target audience.

Cool. But what are you going to do to capitalize on your 15 seconds of fame? You have to options. You can a) take the artist’s path, and have so much confidence in the transcendent nature of your prose that you will wait for your adoring readers to find you in the vast cockles of the Twitter-verse, or b) you will take the practical route, call a spade a spade (you and I both know you want more followers out of each content piece), and slap a “Follow @chrshorton CTA after your post (shameless self-promotion for demonstration purposes only).

Follows and Shares

A secondary benefit to this latter course of action is that it also tends to stimulate social sharing of your content piece. Why this is, I can offer no evidence and must instead appeal to human nature. When you follow somebody, you are giving something up – a social endorsement of sorts. By following, you are essentially saying, “I like what this person has to say.”

There is another implied aspect of this unwritten contract, though; namely, the “I think you might like this too” element when you socially share the piece with your Twitter followers.

Follows and shares. That, my friends, is the name of the game.

1 Simple Trick to Promote Your Content on Social Media image chris horton twitter interactions21 Simple Trick to Promote Your Content on Social Media

For some firsthand evidence, here are a few snapshots of my Twitter “mentions” feed in the wake of a recent blog I wrote, entitled, “Why Every Business Should be on Pinterest.”

The Proof is in the Follows

In these snapshots, you can see a happy mix of mentions, re-tweets, and follows, including a handful of shares from new followers. Now admittedly, I cannot prove that these follows were generated from the Follow @chrshorton button at the bottom of the post, although if I were a betting man, I’d say having the button there didn’t hurt.

1 Simple Trick to Promote Your Content on Social Media image chris horton twitter interactions 221 Simple Trick to Promote Your Content on Social Media

So there you have it- the Twitter Follow button. Nothing too profound, nothing too magical: just a simple man sharing a simple trick to help you generate more Twitter followers and social shares.

PS: If you found this blog informative, entertaining, or otherwise useful, please follow me on Twitter by clicking on the link below :)

1 Simple Trick to Promote Your Content on Social Media image d85d9f95 1979 4e5a a7bd 3e9c78e407b4271 Simple Trick to Promote Your Content on Social Media

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