• 8 Ways to Make Your Business Emails More Effective
    8 Ways to Make Your Business Emails More Effective Business 2 Community

    If you’re a business owner, then you’re also a writer—whether you realize it or not. You may outsource your business blogging and you may have an employee who formulates proposals for you, but, if nothing else, you write emails every day—to potential clients, to current customers, to partners and associates, and to members of your... More »8 Ways to Make Your Business Emails More Effective

    8 Ways to Make Your Business Emails More Effective

    If you’re a business owner, then you’re also a writer—whether you realize it or not. You may outsource your business blogging and you may have an employee who formulates proposals for you, but, if nothing else, you write emails every day—to potential clients, to current customers, to partners and associates, and to members …

  • Franchise Players: How We Knew Which Franchise Was Best for Us
    Franchise Players: How We Knew Which Franchise Was Best for Us Entrepreneur

    With a wealth of experience in corporate management, these Goddard School franchisees knew the right franchisor was key to success. More »Franchise Players: How We Knew Which Franchise Was Best for Us

    Franchise Players: How We Knew Which Franchise Was Best for Us

    With a wealth of experience in corporate management, these Goddard School franchisees knew the right franchisor was key to success.

  • New Business? Here Are 5 Tips on How to Craft a Great Brand
    New Business? Here Are 5 Tips on How to Craft a Great Brand Entrepreneur

    For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand. More »New Business? Here Are 5 Tips on How to Craft a Great Brand

    New Business? Here Are 5 Tips on How to Craft a Great Brand

    For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.

  • 6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose
    6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose Business 2 Community

    In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways... More »6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

    6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

    In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and …

  • Why Starting a Blog May Help Graduates Get a Job
    Why Starting a Blog May Help Graduates Get a Job Business 2 Community

    Having a full-time job may not seem as hectic as being in school full-time; studying after school, and working that part time job, but in the end it can be just as time consuming. As a recent graduate myself, I know that I miss those month-long winter breaks and that nice month off before summer... More »Why Starting a Blog May Help Graduates Get a Job

    Why Starting a Blog May Help Graduates Get a Job

    Having a full-time job may not seem as hectic as being in school full-time; studying after school, and working that part time job, but in the end it can be just as time consuming. As a recent graduate myself, I know that I miss those month-long winter breaks and that nice month off before summer...

  • How to Ensure Recurring Revenue Through Customer Loyalty Business 2 Community

    When you hear the word ‘subscriptions’, what’s the first thought that enters your head? Perhaps your thoughts will turn to a favourite personal magazine or newsletter you pay a monthly or annual fee to receive? Or maybe even to an unsolicited email list you’ve asked to be removed from by way of the infamous ‘unsubscribe’... More »How to Ensure Recurring Revenue Through Customer Loyalty

    When you hear the word ‘subscriptions’, what’s the first thought that enters your head? Perhaps your thoughts will turn to a favourite personal magazine or newsletter you pay a monthly or annual fee to receive? Or maybe even to an unsolicited email list you’ve asked to be removed from by way of the infamous ‘unsubscrib …

  • Spring Cleaning your Outdated Work Habits: New Thinking for Old Marketing
    Spring Cleaning your Outdated Work Habits: New Thinking for Old Marketing Business 2 Community

    This week I’ve been helping a client create a new website. He had already mapped out what he wanted to include in it and he provided me with pages of ideas and possible content. Have you ever noticed how it is much harder to rewrite or adapt something, than it is to create from scratch?... More »Spring Cleaning your Outdated Work Habits: New Thinking for Old Marketing

    Spring Cleaning your Outdated Work Habits: New Thinking for Old Marketing

    This week I’ve been helping a client create a new website. He had already mapped out what he wanted to include in it and he provided me with pages of ideas and possible content. Have you ever noticed how it is much harder to rewrite or adapt something, than it is to create from scratch?...

  • Growth Hacking Any Business
    Growth Hacking Any Business Business 2 Community

    Marketers love rebranding. Even if they are using new terms for old business techniques, marketing people are great at spinning information to make it seem fresh and exciting. This is the case with growth hacking. Technically, growth hacking is defined as a marketing method created by tech startups which uses creativity, analytical thinking and social... More »Growth Hacking Any Business

    Growth Hacking Any Business

    Marketers love rebranding. Even if they are using new terms for old business techniques, marketing people are great at spinning information to make it seem fresh and exciting. This is the case with growth hacking. Technically, growth hacking is defined as a marketing method created by tech startups which uses creativity, …

  • How Millennials Are Changing the Face of Consumer Marketing
    How Millennials Are Changing the Face of Consumer Marketing Business 2 Community

    Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called “Silent Generation” have all had their day in the sun. But now, many marketers’ eyes are turned to new kids on the block, the 18 to 34 age group... More »How Millennials Are Changing the Face of Consumer Marketing

    How Millennials Are Changing the Face of Consumer Marketing

    Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called “Silent Generation” have all had their day in the sun. But now, many marketers’ eyes are turned to new kids on the block, the 18 to 34 age grou …

  • 5 Ways to Give Powerful Employee Feedback Business 2 Community

    “Feedback is the breakfast of champions.” ~ Ken Blanchard ~ Feedback can be a double edged sword. If done well, feedback can inspire, uplift and motivate the person receiving the information, to do better. However, if the job is botched, bad feedback can result in lingering anger, demotivation, resentment, loss of respect and permanent damage... More »5 Ways to Give Powerful Employee Feedback

    “Feedback is the breakfast of champions.” ~ Ken Blanchard ~ Feedback can be a double edged sword. If done well, feedback can inspire, uplift and motivate the person receiving the information, to do better. However, if the job is botched, bad feedback can result in lingering anger, demotivation, resentment, loss of respect …

  • The Top 5 Benefits of Contact Validation – Smart Data Leads to Smart Campaigns Business 2 Community

    It’s undeniable; data is a hot topic right now for us marketers. Scratch that, data is a hot topic everywhere. Whether you’re the CEO, IT specialist or social media expert, data is part of conversations in every department, and is likely an agenda item for most meetings. But when you talk about data that is... More »The Top 5 Benefits of Contact Validation – Smart Data Leads to Smart Campaigns

    It’s undeniable; data is a hot topic right now for us marketers. Scratch that, data is a hot topic everywhere. Whether you’re the CEO, IT specialist or social media expert, data is part of conversations in every department, and is likely an agenda item for most meetings. But when you talk about data that is...

  • 10 Signs Your Customers Love Being Marketed To
    10 Signs Your Customers Love Being Marketed To Business 2 Community

    One of the greatest things you can do as a small business is to build a brand customers love. When customers love your brand, they’ll even love being marketed to. Many businesses – in fact, I’d venture say most businesses – never even come close to achieving this level of customer loyalty. But how do... More »10 Signs Your Customers Love Being Marketed To

    10 Signs Your Customers Love Being Marketed To

    One of the greatest things you can do as a small business is to build a brand customers love. When customers love your brand, they’ll even love being marketed to. Many businesses – in fact, I’d venture say most businesses – never even come close to achieving this level of customer loyalty. But how do...

  • The Psychology of Messiness: How Disorder Can Make You More Creative
    The Psychology of Messiness: How Disorder Can Make You More Creative The Build Network

    Kathleen Vohs, a marketing professor at the University of Minnesota with an extensive psychology background, believes that messier office spaces spur creativity. Here's the evidence. More »The Psychology of Messiness: How Disorder Can Make You More Creative

    The Psychology of Messiness: How Disorder Can Make You More Creative

    Kathleen Vohs, a marketing professor at the University of Minnesota with an extensive psychology background, believes that messier office spaces spur creativity. Here's the evidence.

  • The Next Big Branding Boom: 3D Printing Technology Business 2 Community

    Advancements in technology spawn new marketing practices. The positive outcomes of these innovative marketing practices, in turn, inspire further advancements in technology. This symbiotic, mutually beneficial cycle is constantly shaping and re-shaping the world we live in. Moreover, it facilitates a growing intimacy between brands and their consumers and enhances their ability to engage in... More »The Next Big Branding Boom: 3D Printing Technology

    Advancements in technology spawn new marketing practices. The positive outcomes of these innovative marketing practices, in turn, inspire further advancements in technology. This symbiotic, mutually beneficial cycle is constantly shaping and re-shaping the world we live in. Moreover, it facilitates a growing intimacy between …

 

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