How Social Franchising Is Bringing Jobs to the Developing World

How Social Franchising Is Bringing Jobs to the Developing World

The aid community is taking the efficiency and standardization of the franchise model any applying it toward philanthropic en…

  • Website Templates are Great… But
    Website Templates are Great… But Business 2 Community

    We’ve set up templates for clients in the past, mostly using WordPress. They are sometimes a quick and inexpensive solution for a client needing a CMS (content management system) with responsive design but don’t have the budget for a custom solution. And, as I stated in the post, Anyone Can Make a Website, there are... More »Website Templates are Great… But

    Website Templates are Great… But

    We’ve set up templates for clients in the past, mostly using WordPress. They are sometimes a quick and inexpensive solution for a client needing a CMS (content management system) with responsive design but don’t have the budget for a custom solution. And, as I stated in the post, Anyone Can Make a Website, there are...

  • Using the Unsubscribe Process to Grow Your Company
    Using the Unsubscribe Process to Grow Your Company Business 2 Community

    Making sure you have a solid email unsubscribe strategy is nothing new. You know that if people want out, then that means they want out, stat, and if you try to make it difficult for them to leave, they’ll only dislike you more. (Not to mention the legal requirements…) However, did you know that you’ve... More »Using the Unsubscribe Process to Grow Your Company

    Using the Unsubscribe Process to Grow Your Company

    Making sure you have a solid email unsubscribe strategy is nothing new. You know that if people want out, then that means they want out, stat, and if you try to make it difficult for them to leave, they’ll only dislike you more. (Not to mention the legal requirements…) However, did you know that you’ve...

  • Social Media Boon or Bust for Small Businesses?
    Social Media Boon or Bust for Small Businesses? Business 2 Community

    Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). With the recent change in organic reach at Facebook, is that still true? Is social media a boon or bust for small business?... More »Social Media Boon or Bust for Small Businesses?

    Social Media Boon or Bust for Small Businesses?

    Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). With the recent change in organic reach at Facebook, is that still true? Is social media a boon or bust for small business?...

  • How To Fix Your Facebook “Reachpocolypse” Problem
    How To Fix Your Facebook “Reachpocolypse” Problem Business 2 Community

    Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates from 17 percent 24 months ago to around 6.5 percent now. The theory is that, ultimately, Facebook will reduce organic shares to 1 percent or... More »How To Fix Your Facebook “Reachpocolypse” Problem

    How To Fix Your Facebook “Reachpocolypse” Problem

    Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates from 17 percent 24 months ago to around 6.5 percent now. The theory is that, ultimately, Facebook will reduce organic shares to 1 percent o …

  • 42 Conversion Optimization Best Practices for Beginners (Part Two) Business 2 Community

    Getting conversions for your website is a tough racket. It requires a deft touch and knowledge of when to take the right kind of action. It demands anticipation of your audience’s needs and the ability to show them how your product meets those expectations. This post will provide some more insights to help you get... More »42 Conversion Optimization Best Practices for Beginners (Part Two)

    Getting conversions for your website is a tough racket. It requires a deft touch and knowledge of when to take the right kind of action. It demands anticipation of your audience’s needs and the ability to show them how your product meets those expectations. This post will provide some more insights to help you get...

  • Fixing Your Intranet: A Guide For Leadership
    Fixing Your Intranet: A Guide For Leadership Business 2 Community

    The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee engagement and insight-sharing behaviors and encourage the peer-peer sharing that happens in hallways and on phone calls, relatively few intranets have succeeded at bringing much... More »Fixing Your Intranet: A Guide For Leadership

    Fixing Your Intranet: A Guide For Leadership

    The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee engagement and insight-sharing behaviors and encourage the peer-peer sharing that happens in hallways and on phone …

  • 10 Commandments for Lead Nurturing Success Business 2 Community

    The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads, at 33% lower cost. Lead nurturing benefits your sales and revenue marketing efforts by leveraging content to build relationships with qualified prospects and accelerate their journey through the buy cycle. Best practices learned... More »10 Commandments for Lead Nurturing Success

    The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads, at 33% lower cost. Lead nurturing benefits your sales and revenue marketing efforts by leveraging content to build relationships with qualified prospects and accelerate …

  • 5 Personal Branding Tools for PR Professionals
    5 Personal Branding Tools for PR Professionals Business 2 Community

    Last week, I had the awesome opportunity to speak at a meeting of PRSSA-UD (Public Relations Student Society of America – University of Delaware chapter). It felt a lot like coming full circle. My junior year, when I was trying to figure out what exactly I wanted to do with my Communication major, I enrolled... More »5 Personal Branding Tools for PR Professionals

    5 Personal Branding Tools for PR Professionals

    Last week, I had the awesome opportunity to speak at a meeting of PRSSA-UD (Public Relations Student Society of America – University of Delaware chapter). It felt a lot like coming full circle. My junior year, when I was trying to figure out what exactly I wanted to do with my Communication major, I enrolled...

  • How Real Time Bidding Factors into Sales Strategies Business 2 Community

    In business, visibility equals interest and, with the right marketing, interest equals revenue. Real-time bidding, the practice of bidding for, selling, and buying ad space and displays in real-time, is quickly changing the way marketers think about advertising and sales strategies. The entire process begins the moment a consumer visits a particular website, and it’s... More »How Real Time Bidding Factors into Sales Strategies

    In business, visibility equals interest and, with the right marketing, interest equals revenue. Real-time bidding, the practice of bidding for, selling, and buying ad space and displays in real-time, is quickly changing the way marketers think about advertising and sales strategies. The entire process begins the moment …

  • Sales Presentations On Mute? It’s Time To Speak Up
    Sales Presentations On Mute? It’s Time To Speak Up Business 2 Community

    Selling is unpredictable. It didn’t always used to be that way, but that was when the seller had all the power. With the scales officially shifted and buyers holding all the cards, sales reps no longer get by with one-way monologues and single-surface spiels. B2B buyer confidence and decision consensus must be earned, and this... More »Sales Presentations On Mute? It’s Time To Speak Up

    Sales Presentations On Mute? It’s Time To Speak Up

    Selling is unpredictable. It didn’t always used to be that way, but that was when the seller had all the power. With the scales officially shifted and buyers holding all the cards, sales reps no longer get by with one-way monologues and single-surface spiels. B2B buyer confidence and decision consensus must be earned, and …

  • 7 Tips to Check Yourself Before You Wreck Yourself on a Video Shoot
    7 Tips to Check Yourself Before You Wreck Yourself on a Video Shoot Business 2 Community

    Video production is complicated – that’s a fact. And if you don’t check yourself, rest assured that you’re most definitely going to wreck yourself (and your resulting video). But the above truth isn’t meant to intimidate, especially if you’re new to the craft. With the right technical know-how and sufficient practice, you can create compelling... More »7 Tips to Check Yourself Before You Wreck Yourself on a Video Shoot

    7 Tips to Check Yourself Before You Wreck Yourself on a Video Shoot

    Video production is complicated – that’s a fact. And if you don’t check yourself, rest assured that you’re most definitely going to wreck yourself (and your resulting video). But the above truth isn’t meant to intimidate, especially if you’re new to the craft. With the right technical know-how and sufficient practice, you …

  • Keys to Being Social: Grammar
    Keys to Being Social: Grammar Business 2 Community

    I cannot even tell you how many blog posts I’ve come across over the years whose first paragraphs had so severely injured my eyes that I could not continue reading. I’ve offered to proofread people’s posts and instead of thanking me for the free help, they’re offended. Guess what? You’re standing in the middle of... More »Keys to Being Social: Grammar

    Keys to Being Social: Grammar

    I cannot even tell you how many blog posts I’ve come across over the years whose first paragraphs had so severely injured my eyes that I could not continue reading. I’ve offered to proofread people’s posts and instead of thanking me for the free help, they’re offended. Guess what? You’re standing in the middle of...

  • Four Simple Tips for Better Sales Coaching
    Four Simple Tips for Better Sales Coaching Business 2 Community

    Looking for practical advice on how to do more and better sales coaching? Here are four tips to get you started. 1. Stop doing e-mail first thing in the morning. Instead, coach somebody. You know what happens when you check your e-mail. There’s some “hair-on-fire” issue waiting in your in-box that demands your immediate attention.... More »Four Simple Tips for Better Sales Coaching

    Four Simple Tips for Better Sales Coaching

    Looking for practical advice on how to do more and better sales coaching? Here are four tips to get you started. 1. Stop doing e-mail first thing in the morning. Instead, coach somebody. You know what happens when you check your e-mail. There’s some “hair-on-fire” issue waiting in your in-box that demands your immediate …

  • Risky Business: Online Comments & Social Media Interactions Impact
    Risky Business: Online Comments & Social Media Interactions Impact Business 2 Community

    When Facebook officially turned 10 earlier this year, the company took the opportunity to reiterate what founder Mark Zuckerburg has long espoused as Facebook’s mission: “to give people the power to share and make the world more open and connected.” Social media and all Web 2.0 platforms have undeniably enhanced and multiplied our opportunity to... More »Risky Business: Online Comments & Social Media Interactions Impact

    Risky Business: Online Comments & Social Media Interactions Impact

    When Facebook officially turned 10 earlier this year, the company took the opportunity to reiterate what founder Mark Zuckerburg has long espoused as Facebook’s mission: “to give people the power to share and make the world more open and connected.” Social media and all Web 2.0 platforms have undeniably enhanced and multiplied …

 

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