An Entrepreneur Builds a Multimillion Dollar Business with Lego Pieces

Ranan Lachman says his million-dollar business idea came to him in “one of those moments you realize you’re doing something w…

  • How To Be So Helpful They Can’t Ignore You
    How To Be So Helpful They Can’t Ignore You Business 2 Community

    Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Does your marketing communicate that? How about your sales or customer service? Helping and adding value is the new marketing, selling, and customer service. Thanks to... More »How To Be So Helpful They Can’t Ignore You

    How To Be So Helpful They Can’t Ignore You

    Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Does your marketing communicate that? How about your sales or customer service? Helping and adding value is the new marketing, selling, and customer service. Thanks …

  • Context Marketing vs. Content Marketing
    Context Marketing vs. Content Marketing Business 2 Community

    Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing.” Essentially, it’s an online marketing approach that incorporates tools like blogs, social media and SEO concepts to attract the interest of potential customers. The key is to provide interesting, educational material to... More »Context Marketing vs. Content Marketing

    Context Marketing vs. Content Marketing

    Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing.” Essentially, it’s an online marketing approach that incorporates tools like blogs, social media and SEO concepts to attract the interest of potential customers. The key is to provide interesting, educational …

  • Addressing Anonymous Negativity as Secret App Gains Traction Business 2 Community

    Commenting or posting anonymously may be old hat on web forums, but newer apps allowing users to share secrets are gaining in popularity. The iPhone app Secret, which allows users to send anonymous messages to contacts on their phone (and friends of friends), is getting a lot of buzz, particularly in the tech scene of... More »Addressing Anonymous Negativity as Secret App Gains Traction

    Commenting or posting anonymously may be old hat on web forums, but newer apps allowing users to share secrets are gaining in popularity. The iPhone app Secret, which allows users to send anonymous messages to contacts on their phone (and friends of friends), is getting a lot of buzz, particularly in the tech scene of. …

  • An Entrepreneur Builds a Multimillion Dollar Business with Lego Pieces Profit Minded

    Ranan Lachman says his million-dollar business idea came to him in “one of those moments you realize you’re doing something wrong as a parent.” His mistake? Spending more than $5,000 on Lego toys over the years. It’s not that he doesn’t enjoy seeing his son build Super Star Destroyers. “I’m proud of him,” Lachman says. [...] More »An Entrepreneur Builds a Multimillion Dollar Business with Lego Pieces

    Ranan Lachman says his million-dollar business idea came to him in “one of those moments you realize you’re doing something wrong as a parent.” His mistake? Spending more than $5,000 on Lego toys over the years. It’s not that he doesn’t enjoy seeing his son build Super Star Destroyers. “I’m proud of him,” Lachman says. …

  • 10 Reasons Why Your Agency Should Offer Optimization
    10 Reasons Why Your Agency Should Offer Optimization Business 2 Community

    The marketing game is changing. Today’s marketers are more data-driven. They’re obsessed with results and ROI. And they’re laser focused on the one thing that helps them deliver both – technology. By 2017, its predicted that CMOs will spend more on IT than their CIO counterparts. For digital agencies, this bourgeoning landscape of data-driven marketers... More »10 Reasons Why Your Agency Should Offer Optimization

    10 Reasons Why Your Agency Should Offer Optimization

    The marketing game is changing. Today’s marketers are more data-driven. They’re obsessed with results and ROI. And they’re laser focused on the one thing that helps them deliver both – technology. By 2017, its predicted that CMOs will spend more on IT than their CIO counterparts. For digital agencies, this bourgeoning landscape …

  • Has Your B2B Marketing Strategy Adapted to the New Marketing Ecosystem?
    Has Your B2B Marketing Strategy Adapted to the New Marketing Ecosystem? Business 2 Community

    Many B2B firms find themselves surrounded by the massive changes that have taken place—and are still taking place—in the world of business. And these changes have given birth to a new marketing ecosystem that requires new strategies, tactics and a customer-centric approach. For decades, B2B marketing has been vastly different than B2C marketing and with... More »Has Your B2B Marketing Strategy Adapted to the New Marketing Ecosystem?

    Has Your B2B Marketing Strategy Adapted to the New Marketing Ecosystem?

    Many B2B firms find themselves surrounded by the massive changes that have taken place—and are still taking place—in the world of business. And these changes have given birth to a new marketing ecosystem that requires new strategies, tactics and a customer-centric approach. For decades, B2B marketing has been vastly different …

  • Why Crowdsourcing Is the Answer to Business-Software Reviews
    Why Crowdsourcing Is the Answer to Business-Software Reviews Entrepreneur

    A new generation of corporate buyers is seeking ways to evaluate enterprise technology in the same way that shoppers tap Yelp for insight about consumer products. More »Why Crowdsourcing Is the Answer to Business-Software Reviews

    Why Crowdsourcing Is the Answer to Business-Software Reviews

    A new generation of corporate buyers is seeking ways to evaluate enterprise technology in the same way that shoppers tap Yelp for insight about consumer products.

  • Brand Advocacy: 7 Brilliant (and Slightly Badass) Ways to Achieve It
    Brand Advocacy: 7 Brilliant (and Slightly Badass) Ways to Achieve It Business 2 Community

    Brand advocacy has been a big buzzword. With social commerce gaining steam, businesses are looking for ways to differentiate themselves from the crowd. As the internet gets more personal, businesses are as well. Social for brands is becoming more of an outlet to showcase company culture and lifestyle. In order to really stand apart from... More »Brand Advocacy: 7 Brilliant (and Slightly Badass) Ways to Achieve It

    Brand Advocacy: 7 Brilliant (and Slightly Badass) Ways to Achieve It

    Brand advocacy has been a big buzzword. With social commerce gaining steam, businesses are looking for ways to differentiate themselves from the crowd. As the internet gets more personal, businesses are as well. Social for brands is becoming more of an outlet to showcase company culture and lifestyle. In order to really …

  • The Sales Snapshot: Insights to Help You Drive Revenue
    The Sales Snapshot: Insights to Help You Drive Revenue Business 2 Community

    We’ve scoured the web for relevant sales studies in order to bring you real-time, actionable insights. This is The Sales Snapshot, a brand new series onThe Command Center.  Has Social Media Paved the Way for B2B Sales Teams to Sell More Effectively? Social media has completely changed the way we interact in the B2B sales... More »The Sales Snapshot: Insights to Help You Drive Revenue

    The Sales Snapshot: Insights to Help You Drive Revenue

    We’ve scoured the web for relevant sales studies in order to bring you real-time, actionable insights. This is The Sales Snapshot, a brand new series onThe Command Center.  Has Social Media Paved the Way for B2B Sales Teams to Sell More Effectively? Social media has completely changed the way we interact in the B2B sal …

  • 3 Social Media Marketing Plans for Every Startup Budget
    3 Social Media Marketing Plans for Every Startup Budget Entrepreneur

    You need a social media strategy, but how do you get started on a shoestring budget? Here are three options. More »3 Social Media Marketing Plans for Every Startup Budget

    3 Social Media Marketing Plans for Every Startup Budget

    You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.

  • If Content is King, then the Story You Tell is the Ace Up Your Sleeve Business 2 Community

    It is true, the more quality content you create, the more interesting you become to your audience, and the more your content is contextual the more you become interesting to Google, and together this is a greater opportunity for you to build your audience and do more business. Sounds really simple when you say it!... More »If Content is King, then the Story You Tell is the Ace Up Your Sleeve

    It is true, the more quality content you create, the more interesting you become to your audience, and the more your content is contextual the more you become interesting to Google, and together this is a greater opportunity for you to build your audience and do more business. Sounds really simple when you say it!...

  • Online Debit, Credit Fraud Will Soon Get Much Worse. Here's Why
    Online Debit, Credit Fraud Will Soon Get Much Worse. Here's Why Entrepreneur

    Adoption of better safeguards in the physical world will drive criminals to electronic theft, argues payments validation entrepreneur. More »Online Debit, Credit Fraud Will Soon Get Much Worse. Here's Why

    Online Debit, Credit Fraud Will Soon Get Much Worse. Here's Why

    Adoption of better safeguards in the physical world will drive criminals to electronic theft, argues payments validation entrepreneur.

  • This Week In Tech: Google, Heartbleed (Again), Yahoo, And Volvo
    This Week In Tech: Google, Heartbleed (Again), Yahoo, And Volvo Business 2 Community

    From dipping stocks to combating Heartbleed, this week in tech focused on surviving the ups and downs of our online society. We also see a few companies at the top of their game, going after the gold, and creating innovative ways to keep our eyes on the road and hands off our smartphones. This is... More »This Week In Tech: Google, Heartbleed (Again), Yahoo, And Volvo

    This Week In Tech: Google, Heartbleed (Again), Yahoo, And Volvo

    From dipping stocks to combating Heartbleed, this week in tech focused on surviving the ups and downs of our online society. We also see a few companies at the top of their game, going after the gold, and creating innovative ways to keep our eyes on the road and hands off our smartphones. This is...

  • Creating Facebook Engagement
    Creating Facebook Engagement Business 2 Community

    Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anything we can do to help you. Creating Facebook engagements is really challenging. When interviewed on MarketingProfs, here’s what Mari Smith, Facebook Guru, had to say about this challenge: Well,... More »Creating Facebook Engagement

    Creating Facebook Engagement

    Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anything we can do to help you. Creating Facebook engagements is really challenging. When interviewed on MarketingProfs, here’s what Mari Smith, Facebook …

 

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