• Are You Using Design to Get Clicks on Your Website?
    Are You Using Design to Get Clicks on Your Website? Business 2 Community

    We were kicking off a web design and development project recently when an interesting comment was made… Ugly converts! The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really. Design can be an incredibly powerful tool in... More »Are You Using Design to Get Clicks on Your Website?

    Are You Using Design to Get Clicks on Your Website?

    We were kicking off a web design and development project recently when an interesting comment was made… Ugly converts! The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really. Design can be an incredibly powerful tool …

  • You Deserve Better: How to Avoid Switching Developers Mid-Project
    You Deserve Better: How to Avoid Switching Developers Mid-Project Business 2 Community

    In the past month, I’ve had two new clients come to me because they were deserted, let down, or under-valued by their current web developers. Both of them had existing contracts with these developers, and yet both of them were so fed-up that they were ready to walk away from existing relationships, financial investments, and... More »You Deserve Better: How to Avoid Switching Developers Mid-Project

    You Deserve Better: How to Avoid Switching Developers Mid-Project

    In the past month, I’ve had two new clients come to me because they were deserted, let down, or under-valued by their current web developers. Both of them had existing contracts with these developers, and yet both of them were so fed-up that they were ready to walk away from existing relationships, financial investments, …

  • 21 Apps To Help You Live Like a Bad-ass Business 2 Community

    I get asked all too often how I get so much done in a day. You probably do too. Ironically, I get asked if I do all my own writing (like this post) and if I do all my own social media nonsense. The answer is “YES”… For better or worse ‘EDGY’ is all homegrown. But it’s not... More »21 Apps To Help You Live Like a Bad-ass

    I get asked all too often how I get so much done in a day. You probably do too. Ironically, I get asked if I do all my own writing (like this post) and if I do all my own social media nonsense. The answer is “YES”… For better or worse ‘EDGY’ is all homegrown. But it’s not...

  • Creating Curated Content for Social Media, Email and Your Blog
    Creating Curated Content for Social Media, Email and Your Blog Business 2 Community

    Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share other people’s content with your own networks. In the second post I noted the importance of adding your own commentary... More »Creating Curated Content for Social Media, Email and Your Blog

    Creating Curated Content for Social Media, Email and Your Blog

    Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share other people’s content with your own networks. In the second post I noted the importance of adding your own commentary...

  • How to Measure a Twitter Campaign?
    How to Measure a Twitter Campaign? Business 2 Community

    Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and singled out for... More »How to Measure a Twitter Campaign?

    How to Measure a Twitter Campaign?

    Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and singled out for...

  • Do These Things After You’ve Received Media Coverage
    Do These Things After You’ve Received Media Coverage Business 2 Community

    You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to... More »Do These Things After You’ve Received Media Coverage

    Do These Things After You’ve Received Media Coverage

    You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to...

  • Does Your Company Need an Enterprise PPC Management Tool?
    Does Your Company Need an Enterprise PPC Management Tool? Business 2 Community

    If your company is involved in digital marketing to bring attention to a product or service and has used the Internet and social media websites to do so, you are most likely familiar with PPC marketing, even if you did not know what the acronym stood for.  PPC, or Pay-Per-Click marketing is a way that... More »Does Your Company Need an Enterprise PPC Management Tool?

    Does Your Company Need an Enterprise PPC Management Tool?

    If your company is involved in digital marketing to bring attention to a product or service and has used the Internet and social media websites to do so, you are most likely familiar with PPC marketing, even if you did not know what the acronym stood for.  PPC, or Pay-Per-Click marketing is a way that...

  • Taking a Bite Out of Your Website’s ‘Time to First Byte’
    Taking a Bite Out of Your Website’s ‘Time to First Byte’ Business 2 Community

    Like holiday weight gain and the height of our rapidly growing children, so many things in life at some point or another must be measured. Website performance rates, however, are one item that doesn’t fall under the “at some point or another” category. The performance of a site should be constantly gauged and analyzed. As... More »Taking a Bite Out of Your Website’s ‘Time to First Byte’

    Taking a Bite Out of Your Website’s ‘Time to First Byte’

    Like holiday weight gain and the height of our rapidly growing children, so many things in life at some point or another must be measured. Website performance rates, however, are one item that doesn’t fall under the “at some point or another” category. The performance of a site should be constantly gauged and analyzed. …

  • Get Hired: Make Yourself Shine In Your Interview
    Get Hired: Make Yourself Shine In Your Interview Business 2 Community

    Make yourself shine Everyone wants to stand out in the crowd to get hired, but few people know what hiring managers are looking for and what it takes to shine in an interview. Hiring managers are looking for certain personality traits. If you have them great, if not you can learn them. A recent Harvard... More »Get Hired: Make Yourself Shine In Your Interview

    Get Hired: Make Yourself Shine In Your Interview

    Make yourself shine Everyone wants to stand out in the crowd to get hired, but few people know what hiring managers are looking for and what it takes to shine in an interview. Hiring managers are looking for certain personality traits. If you have them great, if not you can learn them. A recent Harvard...

  • Nonprofit Marketing Tips to Improve Google Grant AdWords Campaigns
    Nonprofit Marketing Tips to Improve Google Grant AdWords Campaigns Business 2 Community

    The Google AdWords for nonprofits grant is very generous, but many nonprofit organizations become quickly frustrated, as maximizing the $10,000 monthly spend is often the biggest obstacle a nonprofit has when implementing the grant into their marketing strategy. Nonprofit organizations that qualify for the grant are awarded with a $10,000 monthly budget, but there are... More »Nonprofit Marketing Tips to Improve Google Grant AdWords Campaigns

    Nonprofit Marketing Tips to Improve Google Grant AdWords Campaigns

    The Google AdWords for nonprofits grant is very generous, but many nonprofit organizations become quickly frustrated, as maximizing the $10,000 monthly spend is often the biggest obstacle a nonprofit has when implementing the grant into their marketing strategy. Nonprofit organizations that qualify for the grant are awarded …

  • 5 Mistakes Businesses Make with their Website Home Page
    5 Mistakes Businesses Make with their Website Home Page Business 2 Community

    What makes a great website home page? Ask five people and you likely will get five different answers. As I talk with businesses wanting to improve their online performance of growing leads and converting sales, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two... More »5 Mistakes Businesses Make with their Website Home Page

    5 Mistakes Businesses Make with their Website Home Page

    What makes a great website home page? Ask five people and you likely will get five different answers. As I talk with businesses wanting to improve their online performance of growing leads and converting sales, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two...

  • Bank on Facebook and Twitter: That’s How Much Banking has Evolved
    Bank on Facebook and Twitter: That’s How Much Banking has Evolved Business 2 Community

    Financial products and services cannot leverage social media the way most sectors do. Their apparent limitations with respect to compliance, security and privacy issues have compelled them to be one of the last industries to adapt to social media. However, inspite of the delay, the BFSI sector has been applauded for their quick modifications within... More »Bank on Facebook and Twitter: That’s How Much Banking has Evolved

    Bank on Facebook and Twitter: That’s How Much Banking has Evolved

    Financial products and services cannot leverage social media the way most sectors do. Their apparent limitations with respect to compliance, security and privacy issues have compelled them to be one of the last industries to adapt to social media. However, inspite of the delay, the BFSI sector has been applauded for their …

  • Why You Should Encourage Dissent Business 2 Community

    The innovative organization had an atmosphere of constructive dissent. Anyone can challenge anything. The more sacred the cow, the more likely it is to be sacrificed. The conventional leader of years gone by who ruled by command and control is unsuited to a fast moving entrepreneurial environment. They may be decisive and dynamic but ultimately... More »Why You Should Encourage Dissent

    The innovative organization had an atmosphere of constructive dissent. Anyone can challenge anything. The more sacred the cow, the more likely it is to be sacrificed. The conventional leader of years gone by who ruled by command and control is unsuited to a fast moving entrepreneurial environment. They may be decisive and …

  • There’s Nothing Wrong with Admitting You’re Wrong
    There’s Nothing Wrong with Admitting You’re Wrong Business 2 Community

    I’m not going to lie. I have a hard time admitting when I’m wrong. But I’m not alone. Most people don’t like admitting they’re wrong. Pride is a tough thing to swallow, and we’ll go to any lengths to justify our mistakes and to pass the blame to someone else. The problem is that this... More »There’s Nothing Wrong with Admitting You’re Wrong

    There’s Nothing Wrong with Admitting You’re Wrong

    I’m not going to lie. I have a hard time admitting when I’m wrong. But I’m not alone. Most people don’t like admitting they’re wrong. Pride is a tough thing to swallow, and we’ll go to any lengths to justify our mistakes and to pass the blame to someone else. The problem is that this...

 

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