• Look In the Mirror: Do You See Your Customer? Business 2 Community

    In my recent travels, I was having dinner with a client and experienced an epiphany: Many businesses may be turning customers away and not even know it. The client I was dining with is a contact center executive at a consumer products company in an emerging market. He lamented the fact that his customers won’t... More »Look In the Mirror: Do You See Your Customer?

    In my recent travels, I was having dinner with a client and experienced an epiphany: Many businesses may be turning customers away and not even know it. The client I was dining with is a contact center executive at a consumer products company in an emerging market. He lamented the fact that his customers won’t...

  • Tips to Enhance Your Events via Social Media
    Tips to Enhance Your Events via Social Media Business 2 Community

    This past February, I had the honor of participating in a panel at an industry event where the topic was how to host a successful event, and I was the panelist representing digital marketing. I focused on best practices in social media for promoting and hosting an event. Based on my experience and audience feedback,... More »Tips to Enhance Your Events via Social Media

    Tips to Enhance Your Events via Social Media

    This past February, I had the honor of participating in a panel at an industry event where the topic was how to host a successful event, and I was the panelist representing digital marketing. I focused on best practices in social media for promoting and hosting an event. Based on my experience and audience feedback,...

  • America, the Land of Opportunity and Heavy Taxes [Infographic]
    America, the Land of Opportunity and Heavy Taxes [Infographic] Business 2 Community

    Is the U.S. becoming the great land of opportunity to pay taxes? Taxes are often the biggest bill a small business has to pay. Many of our representatives don’t even have a clue about what’s going on with the tax code. U.S. Representative from Ohio’s 2nd District, Rob Portman, says, “The income tax code and... More »America, the Land of Opportunity and Heavy Taxes [Infographic]

    America, the Land of Opportunity and Heavy Taxes [Infographic]

    Is the U.S. becoming the great land of opportunity to pay taxes? Taxes are often the biggest bill a small business has to pay. Many of our representatives don’t even have a clue about what’s going on with the tax code. U.S. Representative from Ohio’s 2nd District, Rob Portman, says, “The income tax code and...

  • Fail to Plan, Plan to Fail
    Fail to Plan, Plan to Fail Business 2 Community

    What is an analysis plan? And why do you need one? In response to my CEM Toolbox: Making Sense of Your Data post, I was asked to provide some details about an analysis plan. What is it? It’s a roadmap for how to analyze your data – and probably more importantly – why you’re analyzing... More »Fail to Plan, Plan to Fail

    Fail to Plan, Plan to Fail

    What is an analysis plan? And why do you need one? In response to my CEM Toolbox: Making Sense of Your Data post, I was asked to provide some details about an analysis plan. What is it? It’s a roadmap for how to analyze your data – and probably more importantly – why you’re analyzing...

  • Strategizing Your Career Change: What You Need to Know
    Strategizing Your Career Change: What You Need to Know Business 2 Community

    While some economic experts profess that class change in the United States is limited, people are becoming more apt to take action to become upwardly mobile. According to the Wall Street Journal, nearly 40 percent of all people seeking new jobs are also trying to change careers. Changing careers, however, is not always a simple... More »Strategizing Your Career Change: What You Need to Know

    Strategizing Your Career Change: What You Need to Know

    While some economic experts profess that class change in the United States is limited, people are becoming more apt to take action to become upwardly mobile. According to the Wall Street Journal, nearly 40 percent of all people seeking new jobs are also trying to change careers. Changing careers, however, is not always …

  • Dynamic Keyword Insertion: The Good, the Bad & the Ugly
    Dynamic Keyword Insertion: The Good, the Bad & the Ugly Business 2 Community

    Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the advertiser was using a strategy known as Dynamic Keyword Insertion (DKI). DKI allows you to customize your... More »Dynamic Keyword Insertion: The Good, the Bad & the Ugly

    Dynamic Keyword Insertion: The Good, the Bad & the Ugly

    Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the advertiser was using a strategy known as Dynamic Keyword Insertion (DKI). DKI allows you to customize your...

  • 7 Powerful Social Tools for Multi-Location Brand Management
    7 Powerful Social Tools for Multi-Location Brand Management Business 2 Community

    If you’re managing social media accounts for your multi-location business, you already know how difficult it can be to keep up with. Tweets, retweets, Facebook posts, comments, monitoring, tracking, reputation management, etc. – it can get overwhelming pretty quickly. Fortunately, there are many tools available to choose from to help a social media manager effectively... More »7 Powerful Social Tools for Multi-Location Brand Management

    7 Powerful Social Tools for Multi-Location Brand Management

    If you’re managing social media accounts for your multi-location business, you already know how difficult it can be to keep up with. Tweets, retweets, Facebook posts, comments, monitoring, tracking, reputation management, etc. – it can get overwhelming pretty quickly. Fortunately, there are many tools available to choose …

  • How to Spring Clean Your Website to Lower Your Bounce Rate
    How to Spring Clean Your Website to Lower Your Bounce Rate Business 2 Community

    And other eggs-citing Easter-themed puns… Easter is upon us and so, inspired by the Easter bunny, I thought a good topic for this time of year is bounce rates. Bounce rates are one of the most cited metrics digital marketers use to tell you whether your website is engaging with your visitors. If you have... More »How to Spring Clean Your Website to Lower Your Bounce Rate

    How to Spring Clean Your Website to Lower Your Bounce Rate

    And other eggs-citing Easter-themed puns… Easter is upon us and so, inspired by the Easter bunny, I thought a good topic for this time of year is bounce rates. Bounce rates are one of the most cited metrics digital marketers use to tell you whether your website is engaging with your visitors. If you have...

  • How to Instantly Increase Your Business Pinterest Marketing Success With Group Boards
    How to Instantly Increase Your Business Pinterest Marketing Success With Group Boards Business 2 Community

    Group boards are defined by Pinterest as a “fun way to organize ideas with others.” Redecorating your kitchen? Solicit ideas from friends with a “Fix my kitchen!” board. Invite select Pinterest users to add their favorite ideas to the board. Members can choose to be notified of new pins, so it leads to great collaboration. ... More »How to Instantly Increase Your Business Pinterest Marketing Success With Group Boards

    How to Instantly Increase Your Business Pinterest Marketing Success With Group Boards

    Group boards are defined by Pinterest as a “fun way to organize ideas with others.” Redecorating your kitchen? Solicit ideas from friends with a “Fix my kitchen!” board. Invite select Pinterest users to add their favorite ideas to the board. Members can choose to be notified of new pins, so it leads to great collaborat …

  • The 7 Habits Of The “Just Good Enough” Social Marketer
    The 7 Habits Of The “Just Good Enough” Social Marketer Business 2 Community

    I’ve always been a perfectionist, and it worked out ok when I was getting through the early part of my career as a journalist. Sources were carefully grilled. Everything had to be fact checked twice. Sentences had to be carefully crafted, and words chosen carefully. My first editor at BusinessWeek told me, “Magazine real estate... More »The 7 Habits Of The “Just Good Enough” Social Marketer

    The 7 Habits Of The “Just Good Enough” Social Marketer

    I’ve always been a perfectionist, and it worked out ok when I was getting through the early part of my career as a journalist. Sources were carefully grilled. Everything had to be fact checked twice. Sentences had to be carefully crafted, and words chosen carefully. My first editor at BusinessWeek told me, “Magazine real …

  • How To Effectively Use Social Media To Screen Candidates
    How To Effectively Use Social Media To Screen Candidates Business 2 Community

    Let me guess, you already are using social media to screen candidates. And you are not alone. According to a recent survey by Reppler, 91 percent of people involved in hiring decisions at their company said they do too. The problem is that recent studies have shown that this can be a highly ineffective and,... More »How To Effectively Use Social Media To Screen Candidates

    How To Effectively Use Social Media To Screen Candidates

    Let me guess, you already are using social media to screen candidates. And you are not alone. According to a recent survey by Reppler, 91 percent of people involved in hiring decisions at their company said they do too. The problem is that recent studies have shown that this can be a highly ineffective and,...

  • Guy Kawasaki: Humor, Insight and Innovation
    Guy Kawasaki: Humor, Insight and Innovation Business 2 Community

    It’s not every day that you sit down to listen to a keynote address, thinking, “Hey, I really like this guy – He’s funny! I actually did  laugh out loud!” But then again, there’s something really likable and unique about Silicon Valley venture capitalist Guy Kawasaki, who recently spoke at the Avaya Evolutions event in... More »Guy Kawasaki: Humor, Insight and Innovation

    Guy Kawasaki: Humor, Insight and Innovation

    It’s not every day that you sit down to listen to a keynote address, thinking, “Hey, I really like this guy – He’s funny! I actually did  laugh out loud!” But then again, there’s something really likable and unique about Silicon Valley venture capitalist Guy Kawasaki, who recently spoke at the Avaya Evolutions event in …

  • 3 Ways To Engage B2B Buyers Before They Engage You
    3 Ways To Engage B2B Buyers Before They Engage You Business 2 Community

    The B2B sales process has undergone a substantial transformation over the last several years. With the proliferation of the web and its impact on increasingly self-sufficient B2B buyers, firms are relying more on marketing to deliver sales-ready leads than ever before. In the past, the “vendor” controlled the process. They had the information and buyers... More »3 Ways To Engage B2B Buyers Before They Engage You

    3 Ways To Engage B2B Buyers Before They Engage You

    The B2B sales process has undergone a substantial transformation over the last several years. With the proliferation of the web and its impact on increasingly self-sufficient B2B buyers, firms are relying more on marketing to deliver sales-ready leads than ever before. In the past, the “vendor” controlled the process. They …

 

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