• Simple device lets motor impaired kids know what it’s like to walk Springwise

    Upsee is a harness that lets parents use their own legs as a support, in order to give their disabled children the sensation of walking. More »Simple device lets motor impaired kids know what it’s like to walk

    Upsee is a harness that lets parents use their own legs as a support, in order to give their disabled children the sensation of walking.

  • Make Financial Statements Useful With These 6 Tips
    Make Financial Statements Useful With These 6 Tips Entrepreneur

    Without accurate and up-to-date numbers, your business can suffer. Here's how to upgrade your reporting. More »Make Financial Statements Useful With These 6 Tips

    Make Financial Statements Useful With These 6 Tips

    Without accurate and up-to-date numbers, your business can suffer. Here's how to upgrade your reporting.

  • 4 Facts and Tips About LinkedIn Advertising for B2B Marketers PR Newswire

    While some methods of advertising and public relations will always be constant, there are still lots of creative ways to increase your exposure, such as placing your content as recommended reading on premium publisher sites, or influencer marketing. LinkedIn is a great platform for B2B marketers to reach their target audience to drive more traffic to their website or press release for several reasons. … More »4 Facts and Tips About LinkedIn Advertising for B2B Marketers

    While some methods of advertising and public relations will always be constant, there are still lots of creative ways to increase your exposure, such as placing your content as recommended reading on premium publisher sites, or influencer marketing. LinkedIn is a great platform for B2B marketers to reach their target audience …

  • In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins
    In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins Entrepreneur

    Customers expect better communication from brands than ever. Most businesses, though, are not keeping up. More »In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

    In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

    Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.

  • 3 Lessons Learned From Hiring the Wrong Person
    3 Lessons Learned From Hiring the Wrong Person Entrepreneur

    For a small startup, often passion can be more valuable than skills, as mindset can’t be taught but capabilities can. More »3 Lessons Learned From Hiring the Wrong Person

    3 Lessons Learned From Hiring the Wrong Person

    For a small startup, often passion can be more valuable than skills, as mindset can’t be taught but capabilities can.

  • Public Relations and Media Relations: What’s the Difference?
    Public Relations and Media Relations: What’s the Difference? Business 2 Community

    If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?” Our answer? No, and here’s why. The Public Relations Society... More »Public Relations and Media Relations: What’s the Difference?

    Public Relations and Media Relations: What’s the Difference?

    If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?” Our answer? No, and here’s why. The Public Relations Society...

  • US Airways: From #EpicFail to a Solid Lesson in #H2H
    US Airways: From #EpicFail to a Solid Lesson in #H2H Business 2 Community

    It’s never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat – an “intern” – thinking it will solve the problem. But ultimately, just making the “problem” go... More »US Airways: From #EpicFail to a Solid Lesson in #H2H

    US Airways: From #EpicFail to a Solid Lesson in #H2H

    It’s never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat – an “intern” – thinking it will solve the problem. But ultimately, just making the “problem” …

  • Oh No You Didn’t! The Top 5 Content Writing Blunders Business 2 Community

    There’s not much to say but…oh no you didn’t! 1) The never ending content page It went on and on and on Content should be concise, informational and altogether engaging. You don’t necessarily need to fill all that white space with text; be creative use videos, infographics or images, but again strike a balance –... More »Oh No You Didn’t! The Top 5 Content Writing Blunders

    There’s not much to say but…oh no you didn’t! 1) The never ending content page It went on and on and on Content should be concise, informational and altogether engaging. You don’t necessarily need to fill all that white space with text; be creative use videos, infographics or images, but again strike a balance –...

  • How Influence Drives The New Buyer’s Journey Business 2 Community

    By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 11.4... More »How Influence Drives The New Buyer’s Journey

    By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with …

  • Nailing Customer Loyalty in the Era of the Distracted Customer
    Nailing Customer Loyalty in the Era of the Distracted Customer Business 2 Community

    When Peter Shankman joined AOL to help create it’s customer-facing newsroom, he was so early in the game that his AOL email address was peter@aol.com. The first rule for his team came directly from AOL’s CEO, Steve Case, and boiled down to this: Keep AOL’s users online as long as possible. AOL charged customers by... More »Nailing Customer Loyalty in the Era of the Distracted Customer

    Nailing Customer Loyalty in the Era of the Distracted Customer

    When Peter Shankman joined AOL to help create it’s customer-facing newsroom, he was so early in the game that his AOL email address was peter@aol.com. The first rule for his team came directly from AOL’s CEO, Steve Case, and boiled down to this: Keep AOL’s users online as long as possible. AOL charged customers by...

  • Giant Crab-Like Robot to Plumb the Ocean for Shipwrecks and Treasure
    Giant Crab-Like Robot to Plumb the Ocean for Shipwrecks and Treasure

    Prepare to meet the mammoth mechanical crab of your nerdiest undersea dreams.

  • Will Yahoo Soon Be The Default Search Engine On Your iPhone? Business 2 Community

    Picture the scene: you need to find details for a local restaurant so you grab your iPhone to Google it… but Google never appears – instead Yahoo appears. Why? Because it’s now the default search engine that’s built into your Apple phone. Think that’s never going to happen? Well… it might if Marissa Mayer has... More »Will Yahoo Soon Be The Default Search Engine On Your iPhone?

    Picture the scene: you need to find details for a local restaurant so you grab your iPhone to Google it… but Google never appears – instead Yahoo appears. Why? Because it’s now the default search engine that’s built into your Apple phone. Think that’s never going to happen? Well… it might if Marissa Mayer has...

  • Why #BanBossy Won’t Work in Pakistan Business 2 Community

    Sheryl Sandberg, author of Lean In and COO of Facebook is on a mission. A couple of weeks ago she, in collaboration with a star line up of women in other leadership roles launched the #banbossy campaign. They argue on their website that: When a little boy asserts himself, he’s called a “leader.” Yet when... More »Why #BanBossy Won’t Work in Pakistan

    Sheryl Sandberg, author of Lean In and COO of Facebook is on a mission. A couple of weeks ago she, in collaboration with a star line up of women in other leadership roles launched the #banbossy campaign. They argue on their website that: When a little boy asserts himself, he’s called a “leader.” Yet when...

  • What to Do to Make Your Website Responsive
    What to Do to Make Your Website Responsive Business 2 Community

    If you have a website that is optimized for mobile devices, you may not have any interest in this blog article. However, if you don’t, you may wish to read on because the information that is presented here will probably prove valuable to you. What to do to engage others When it comes to marketing... More »What to Do to Make Your Website Responsive

    What to Do to Make Your Website Responsive

    If you have a website that is optimized for mobile devices, you may not have any interest in this blog article. However, if you don’t, you may wish to read on because the information that is presented here will probably prove valuable to you. What to do to engage others When it comes to marketing...

 

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