10 Simple Ways to Improve Your Finances and Save Your Sanity

Managing a small business can be draining and stressful. One minute you’re worrying about invoicing a client correctly, and t…

  • The Need for Social Media in Creative Industries
    The Need for Social Media in Creative Industries Business 2 Community

    There was a time when a new social media platform would simply replace its predecessor, but at present there are numerous sites all sharing the same user base. This would lead many businesses to believe that they need to be visible on all of them in order to maximise the impressions they leave on their... More »The Need for Social Media in Creative Industries

    The Need for Social Media in Creative Industries

    There was a time when a new social media platform would simply replace its predecessor, but at present there are numerous sites all sharing the same user base. This would lead many businesses to believe that they need to be visible on all of them in order to maximise the impressions they leave on their...

  • Start Meetings Quickly And Keep Them Short
    Start Meetings Quickly And Keep Them Short Business 2 Community

    We’ve all had days when we see nine emails on a topic and we know that if we could just talk, we could save ourselves another dozen messages that need to be read, responded to, sworn at, and filed (or deleted)! Back in the days before email (for all of you born after 1975, I... More »Start Meetings Quickly And Keep Them Short

    Start Meetings Quickly And Keep Them Short

    We’ve all had days when we see nine emails on a topic and we know that if we could just talk, we could save ourselves another dozen messages that need to be read, responded to, sworn at, and filed (or deleted)! Back in the days before email (for all of you born after 1975, I...

  • Four Signs It’s Time to Break up with Your IT Services Provider
    Four Signs It’s Time to Break up with Your IT Services Provider Business 2 Community

    Habit is not a good enough reason to hang on to your IT services provider when there are so many signs that the relationship is no longer delivering value to your business. Knowing me, knowing you Abba got it right in their classic song about love gone wrong: ‘Breaking up is never easy . .... More »Four Signs It’s Time to Break up with Your IT Services Provider

    Four Signs It’s Time to Break up with Your IT Services Provider

    Habit is not a good enough reason to hang on to your IT services provider when there are so many signs that the relationship is no longer delivering value to your business. Knowing me, knowing you Abba got it right in their classic song about love gone wrong: ‘Breaking up is never easy . ....

  • 8 Traps Successful Women Avoid in B2B Sales
    8 Traps Successful Women Avoid in B2B Sales Business 2 Community

    A few weeks ago we posted a blog: 6 traps successful women avoid in b2b sales. The 6 traps we identified were: Copying male salespeople versus leveraging your unique differences. Questioning that you belong. Seeking praise from others to define your success. Waiting for the stars to align perfectly before you act. Making statements that... More »8 Traps Successful Women Avoid in B2B Sales

    8 Traps Successful Women Avoid in B2B Sales

    A few weeks ago we posted a blog: 6 traps successful women avoid in b2b sales. The 6 traps we identified were: Copying male salespeople versus leveraging your unique differences. Questioning that you belong. Seeking praise from others to define your success. Waiting for the stars to align perfectly before you act. Making …

  • Google: Getting To Know Us and Help Us Better (Part 1)
    Google: Getting To Know Us and Help Us Better (Part 1) Business 2 Community

    At first glance, Google might seem like it’s focusing less on search and more on trying to find the next big thing by throwing money at a wide variety of unrelated new business ventures, including robotics, Google Glass, autonomous cars, home delivery, Web TV, high speed fiber networks, and many more. However, thinking they are... More »Google: Getting To Know Us and Help Us Better (Part 1)

    Google: Getting To Know Us and Help Us Better (Part 1)

    At first glance, Google might seem like it’s focusing less on search and more on trying to find the next big thing by throwing money at a wide variety of unrelated new business ventures, including robotics, Google Glass, autonomous cars, home delivery, Web TV, high speed fiber networks, and many more. However, thinking …

  • Avoiding the Downside of Sharing in the Workplace Business 2 Community

    It’s not easy to share responsibility. Successful examples of responsibility being shared within organizations certainly exist — from official job-sharing to collective accountability for corporate goals and outcomes. But getting a given job or project done well depends on having both appropriate structural underpinnings and the right combination of people, with the right meshing of... More »Avoiding the Downside of Sharing in the Workplace

    It’s not easy to share responsibility. Successful examples of responsibility being shared within organizations certainly exist — from official job-sharing to collective accountability for corporate goals and outcomes. But getting a given job or project done well depends on having both appropriate structural underpinnings …

  • Lessons From Game of Thrones on Multi-Channel Marketing
    Lessons From Game of Thrones on Multi-Channel Marketing Business 2 Community

    I love Games of Thrones — or GOT for those in the know. I’m a big fan of the books and I’m thoroughly enjoying how the stories are being brought to life in the HBO series. As I’m sure other fans would agree — it’s been exciting to see those intense book moments play out... More »Lessons From Game of Thrones on Multi-Channel Marketing

    Lessons From Game of Thrones on Multi-Channel Marketing

    I love Games of Thrones — or GOT for those in the know. I’m a big fan of the books and I’m thoroughly enjoying how the stories are being brought to life in the HBO series. As I’m sure other fans would agree — it’s been exciting to see those intense book moments play out...

  • Four Reasons To Integrate Marketing And Advertising
    Four Reasons To Integrate Marketing And Advertising Business 2 Community

    Traditionally, marketing and advertising have staked claims to different turf. Advertising agents have focused on paid content placement, such as radio commercials, banner ads or pre-roll video spots; while direct-to-consumer marketers have directed their attention to owned channels, such as email, website content or direct mail, as well as the broader function of managing overall... More »Four Reasons To Integrate Marketing And Advertising

    Four Reasons To Integrate Marketing And Advertising

    Traditionally, marketing and advertising have staked claims to different turf. Advertising agents have focused on paid content placement, such as radio commercials, banner ads or pre-roll video spots; while direct-to-consumer marketers have directed their attention to owned channels, such as email, website content or direct …

  • The Big Brand’s Guide to Locally Targeted PPC Campaigns
    The Big Brand’s Guide to Locally Targeted PPC Campaigns Business 2 Community

    Most business owners know the value of direct response traffic they can receive from PPC. If you own several brick-and-mortar locations and you want to start running ads within the search engines, the good news is that you can do all of this from the same account within AdWords or Bing. Better yet, if you... More »The Big Brand’s Guide to Locally Targeted PPC Campaigns

    The Big Brand’s Guide to Locally Targeted PPC Campaigns

    Most business owners know the value of direct response traffic they can receive from PPC. If you own several brick-and-mortar locations and you want to start running ads within the search engines, the good news is that you can do all of this from the same account within AdWords or Bing. Better yet, if you...

  • Potential Mistake that Marketing Teams Should Avoid
    Potential Mistake that Marketing Teams Should Avoid Business 2 Community

    The biggest mistake that I have seen a lot of marketers starting to make is that they fall in the trap of following experts at the cost of not following their customers/prospects. We all know that marketing as a function is going through a transformation. Some buzz words and trends that you may have noticed... More »Potential Mistake that Marketing Teams Should Avoid

    Potential Mistake that Marketing Teams Should Avoid

    The biggest mistake that I have seen a lot of marketers starting to make is that they fall in the trap of following experts at the cost of not following their customers/prospects. We all know that marketing as a function is going through a transformation. Some buzz words and trends that you may have noticed...

  • Why HR Is The Most Underrated Aspect Of Your Company Business 2 Community

    Having a great human resources team is crucial to any successful company. The problem is, they aren’t always seen that way to outsiders or even to fellow employees. Why? Any longtime business owner understands the importance of having a great human resources team and yet it is hard to quantify their value in real dollars. But the truth... More »Why HR Is The Most Underrated Aspect Of Your Company

    Having a great human resources team is crucial to any successful company. The problem is, they aren’t always seen that way to outsiders or even to fellow employees. Why? Any longtime business owner understands the importance of having a great human resources team and yet it is hard to quantify their value in real dollars. …

  • 10 Simple Ways to Improve Your Finances and Save Your Sanity Profit Minded

    Managing a small business can be draining and stressful. One minute you’re worrying about invoicing a client correctly, and the next you’re balancing your personal checkbook and hoping you’ve estimated your cashflow correctly. Some tasks, however, are more important than others when it comes to the viability of your business and your sanity. Here are [...] More »10 Simple Ways to Improve Your Finances and Save Your Sanity

    Managing a small business can be draining and stressful. One minute you’re worrying about invoicing a client correctly, and the next you’re balancing your personal checkbook and hoping you’ve estimated your cashflow correctly. Some tasks, however, are more important than others when it comes to the viability of your business …

  • Is Your B2B Blog a Real Snoozefest?
    Is Your B2B Blog a Real Snoozefest? Business 2 Community

    The other day, I ran across a nice little post by Chris Brogan—“7 Ways to Bore the Hell Out of People.” You’ll notice he did everything by the book. The title promised a unique benefit, as all blog titles should. It included a number, as all blog titles should. The post gave readers exactly what... More »Is Your B2B Blog a Real Snoozefest?

    Is Your B2B Blog a Real Snoozefest?

    The other day, I ran across a nice little post by Chris Brogan—“7 Ways to Bore the Hell Out of People.” You’ll notice he did everything by the book. The title promised a unique benefit, as all blog titles should. It included a number, as all blog titles should. The post gave readers exactly what...

  • When Paid Ads Go Stale: What To Do and How To Update
    When Paid Ads Go Stale: What To Do and How To Update Business 2 Community

    It’s highly probable that most of you have conducted paid advertising campaigns before and most of you probably have several running at this very moment. For those people, and even those who have never done paid advertising, it’s no surprise that every single advertisement goes “stale” after some time. No matter how good, or bad,... More »When Paid Ads Go Stale: What To Do and How To Update

    When Paid Ads Go Stale: What To Do and How To Update

    It’s highly probable that most of you have conducted paid advertising campaigns before and most of you probably have several running at this very moment. For those people, and even those who have never done paid advertising, it’s no surprise that every single advertisement goes “stale” after some time. No matter how good, …

 

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