• The Conflicting Nature of Customer Service
    The Conflicting Nature of Customer Service Business 2 Community

    Bad customer service generally happens because there’s an inherent disconnect between the expectations of the customer and the demands of the call center. But no organization sets out to make bad customer experiences happen. Although never intended, it’s too often the typical result of actions taken. Dan and Chip Heath’s book Switch: How to Change... More »The Conflicting Nature of Customer Service

    The Conflicting Nature of Customer Service

    Bad customer service generally happens because there’s an inherent disconnect between the expectations of the customer and the demands of the call center. But no organization sets out to make bad customer experiences happen. Although never intended, it’s too often the typical result of actions taken. Dan and Chip Heath’s …

  • Franchise Players: Veteran and Mother of Five on Refusing to Settle
    Franchise Players: Veteran and Mother of Five on Refusing to Settle Entrepreneur

    After nine years in the military, Tai Jeffries refuses to settle for anything less than her male counterparts as a cleaning franchisee. More »Franchise Players: Veteran and Mother of Five on Refusing to Settle

    Franchise Players: Veteran and Mother of Five on Refusing to Settle

    After nine years in the military, Tai Jeffries refuses to settle for anything less than her male counterparts as a cleaning franchisee.

  • After an Event: How to Connect and Follow up on Email + Social Business 2 Community

    In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Whether you just taught a workshop or seminar, hosted an event, or found yourself at a vendor’s table at a conference, chances are good that you’ve walked out with a list of names to add to your... More »After an Event: How to Connect and Follow up on Email + Social

    In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Whether you just taught a workshop or seminar, hosted an event, or found yourself at a vendor’s table at a conference, chances are good that you’ve walked out with a list of names to add to your...

  • The Productivity Value of ‘Sent From My iPhone’
    The Productivity Value of ‘Sent From My iPhone’

    Think of it like a get-out-of-jail-free card.

  • 3 Smart Ways to Focus on Strengths and Win From Your Competitors
    3 Smart Ways to Focus on Strengths and Win From Your Competitors Business 2 Community

    Does acquiring a new project for you, connotes concealing your weaknesses and mastering the art of deception? It’s time to grab your business prospects’ attention by not just what you’re selling (a lot many are doing that already), but by hitting the sweet spot with the most unique/scarce asset you possess. Picture this―someone who’s designed... More »3 Smart Ways to Focus on Strengths and Win From Your Competitors

    3 Smart Ways to Focus on Strengths and Win From Your Competitors

    Does acquiring a new project for you, connotes concealing your weaknesses and mastering the art of deception? It’s time to grab your business prospects’ attention by not just what you’re selling (a lot many are doing that already), but by hitting the sweet spot with the most unique/scarce asset you possess. Picture this―someone …

  • 4 Reasons Great Content Doesn’t Make It Business 2 Community

    A lot of people say great content is in sparse supply, but that may only be true by relativity.  A fair number of good writers and content creators do exist now—certainly more than most people may be aware of.  And awareness, really, is the problem. A lot of great content ends up being relegated to... More »4 Reasons Great Content Doesn’t Make It

    A lot of people say great content is in sparse supply, but that may only be true by relativity.  A fair number of good writers and content creators do exist now—certainly more than most people may be aware of.  And awareness, really, is the problem. A lot of great content ends up being relegated to...

  • Are You Using Design to Get Clicks on Your Website?
    Are You Using Design to Get Clicks on Your Website? Business 2 Community

    We were kicking off a web design and development project recently when an interesting comment was made… Ugly converts! The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really. Design can be an incredibly powerful tool in... More »Are You Using Design to Get Clicks on Your Website?

    Are You Using Design to Get Clicks on Your Website?

    We were kicking off a web design and development project recently when an interesting comment was made… Ugly converts! The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really. Design can be an incredibly powerful tool …

  • You Deserve Better: How to Avoid Switching Developers Mid-Project
    You Deserve Better: How to Avoid Switching Developers Mid-Project Business 2 Community

    In the past month, I’ve had two new clients come to me because they were deserted, let down, or under-valued by their current web developers. Both of them had existing contracts with these developers, and yet both of them were so fed-up that they were ready to walk away from existing relationships, financial investments, and... More »You Deserve Better: How to Avoid Switching Developers Mid-Project

    You Deserve Better: How to Avoid Switching Developers Mid-Project

    In the past month, I’ve had two new clients come to me because they were deserted, let down, or under-valued by their current web developers. Both of them had existing contracts with these developers, and yet both of them were so fed-up that they were ready to walk away from existing relationships, financial investments, …

  • 21 Apps To Help You Live Like a Bad-ass Business 2 Community

    I get asked all too often how I get so much done in a day. You probably do too. Ironically, I get asked if I do all my own writing (like this post) and if I do all my own social media nonsense. The answer is “YES”… For better or worse ‘EDGY’ is all homegrown. But it’s not... More »21 Apps To Help You Live Like a Bad-ass

    I get asked all too often how I get so much done in a day. You probably do too. Ironically, I get asked if I do all my own writing (like this post) and if I do all my own social media nonsense. The answer is “YES”… For better or worse ‘EDGY’ is all homegrown. But it’s not...

  • Creating Curated Content for Social Media, Email and Your Blog
    Creating Curated Content for Social Media, Email and Your Blog Business 2 Community

    Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share other people’s content with your own networks. In the second post I noted the importance of adding your own commentary... More »Creating Curated Content for Social Media, Email and Your Blog

    Creating Curated Content for Social Media, Email and Your Blog

    Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share other people’s content with your own networks. In the second post I noted the importance of adding your own commentary...

  • How to Measure a Twitter Campaign?
    How to Measure a Twitter Campaign? Business 2 Community

    Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and singled out for... More »How to Measure a Twitter Campaign?

    How to Measure a Twitter Campaign?

    Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and singled out for...

  • Do These Things After You’ve Received Media Coverage
    Do These Things After You’ve Received Media Coverage Business 2 Community

    You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to... More »Do These Things After You’ve Received Media Coverage

    Do These Things After You’ve Received Media Coverage

    You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to...

  • Does Your Company Need an Enterprise PPC Management Tool?
    Does Your Company Need an Enterprise PPC Management Tool? Business 2 Community

    If your company is involved in digital marketing to bring attention to a product or service and has used the Internet and social media websites to do so, you are most likely familiar with PPC marketing, even if you did not know what the acronym stood for.  PPC, or Pay-Per-Click marketing is a way that... More »Does Your Company Need an Enterprise PPC Management Tool?

    Does Your Company Need an Enterprise PPC Management Tool?

    If your company is involved in digital marketing to bring attention to a product or service and has used the Internet and social media websites to do so, you are most likely familiar with PPC marketing, even if you did not know what the acronym stood for.  PPC, or Pay-Per-Click marketing is a way that...

  • Taking a Bite Out of Your Website’s ‘Time to First Byte’
    Taking a Bite Out of Your Website’s ‘Time to First Byte’ Business 2 Community

    Like holiday weight gain and the height of our rapidly growing children, so many things in life at some point or another must be measured. Website performance rates, however, are one item that doesn’t fall under the “at some point or another” category. The performance of a site should be constantly gauged and analyzed. As... More »Taking a Bite Out of Your Website’s ‘Time to First Byte’

    Taking a Bite Out of Your Website’s ‘Time to First Byte’

    Like holiday weight gain and the height of our rapidly growing children, so many things in life at some point or another must be measured. Website performance rates, however, are one item that doesn’t fall under the “at some point or another” category. The performance of a site should be constantly gauged and analyzed. …

 

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