• How to Land That Job – Part 10
    How to Land That Job – Part 10 Business 2 Community

    As the hiring market picks up and new technologies put marketers in high demand, it is important to be ready to take advantage of every opportunity that comes your way. With that, welcome to our weekly blog series on getting that marketing job you’ve always wanted. Each week we will discuss a new tip or... More »How to Land That Job – Part 10

    How to Land That Job – Part 10

    As the hiring market picks up and new technologies put marketers in high demand, it is important to be ready to take advantage of every opportunity that comes your way. With that, welcome to our weekly blog series on getting that marketing job you’ve always wanted. Each week we will discuss a new tip or...

  • How to Share the Secrets of Project Management
    How to Share the Secrets of Project Management Business 2 Community

    Project managers can often be mistaken for wizards in the business world – the ones that, when there is business change, swoop down Merlin-like with big complicated charts, PC’s and frightening words like Risk, Resources and Critical Path. Then, as if by magic, make it all happen. In truth though, project management is not wizardry.... More »How to Share the Secrets of Project Management

    How to Share the Secrets of Project Management

    Project managers can often be mistaken for wizards in the business world – the ones that, when there is business change, swoop down Merlin-like with big complicated charts, PC’s and frightening words like Risk, Resources and Critical Path. Then, as if by magic, make it all happen. In truth though, project management is …

  • Meet the Real Estate Franchise Backed by Warren Buffett
    Meet the Real Estate Franchise Backed by Warren Buffett Entrepreneur

    One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage. More »Meet the Real Estate Franchise Backed by Warren Buffett

    Meet the Real Estate Franchise Backed by Warren Buffett

    One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.

  • Top 4 Reasons Social Media Fans Flee and How to Stop Them
    Top 4 Reasons Social Media Fans Flee and How to Stop Them Business 2 Community

    Are you making your social media followers run in the other direction without even realizing it? Has your social community been shrinking? Wonder why? Here are the top four reasons people unlike, unfollow, unsubscribe or otherwise run away from your content… 1. Too Much Content Ever had a face-to-face conversation with someone and felt like... More »Top 4 Reasons Social Media Fans Flee and How to Stop Them

    Top 4 Reasons Social Media Fans Flee and How to Stop Them

    Are you making your social media followers run in the other direction without even realizing it? Has your social community been shrinking? Wonder why? Here are the top four reasons people unlike, unfollow, unsubscribe or otherwise run away from your content… 1. Too Much Content Ever had a face-to-face conversation with …

  • 83 Exceptional Social Media and Marketing Statistics for 2014
    83 Exceptional Social Media and Marketing Statistics for 2014 Business 2 Community

    “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. What do... More »83 Exceptional Social Media and Marketing Statistics for 2014

    83 Exceptional Social Media and Marketing Statistics for 2014

    “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, …

  • Why It Pays Big to Be an Early Adopter in Franchising
    Why It Pays Big to Be an Early Adopter in Franchising Entrepreneur

    Getting in on the ground floor can lead to big things in a world where a relatively modest investment can turn into a profitable business. More »Why It Pays Big to Be an Early Adopter in Franchising

    Why It Pays Big to Be an Early Adopter in Franchising

    Getting in on the ground floor can lead to big things in a world where a relatively modest investment can turn into a profitable business.

  • Website Templates are Great… But
    Website Templates are Great… But Business 2 Community

    We’ve set up templates for clients in the past, mostly using WordPress. They are sometimes a quick and inexpensive solution for a client needing a CMS (content management system) with responsive design but don’t have the budget for a custom solution. And, as I stated in the post, Anyone Can Make a Website, there are... More »Website Templates are Great… But

    Website Templates are Great… But

    We’ve set up templates for clients in the past, mostly using WordPress. They are sometimes a quick and inexpensive solution for a client needing a CMS (content management system) with responsive design but don’t have the budget for a custom solution. And, as I stated in the post, Anyone Can Make a Website, there are...

  • Using the Unsubscribe Process to Grow Your Company
    Using the Unsubscribe Process to Grow Your Company Business 2 Community

    Making sure you have a solid email unsubscribe strategy is nothing new. You know that if people want out, then that means they want out, stat, and if you try to make it difficult for them to leave, they’ll only dislike you more. (Not to mention the legal requirements…) However, did you know that you’ve... More »Using the Unsubscribe Process to Grow Your Company

    Using the Unsubscribe Process to Grow Your Company

    Making sure you have a solid email unsubscribe strategy is nothing new. You know that if people want out, then that means they want out, stat, and if you try to make it difficult for them to leave, they’ll only dislike you more. (Not to mention the legal requirements…) However, did you know that you’ve...

  • Social Media Boon or Bust for Small Businesses?
    Social Media Boon or Bust for Small Businesses? Business 2 Community

    Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). With the recent change in organic reach at Facebook, is that still true? Is social media a boon or bust for small business?... More »Social Media Boon or Bust for Small Businesses?

    Social Media Boon or Bust for Small Businesses?

    Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). With the recent change in organic reach at Facebook, is that still true? Is social media a boon or bust for small business?...

  • How To Fix Your Facebook “Reachpocolypse” Problem
    How To Fix Your Facebook “Reachpocolypse” Problem Business 2 Community

    Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates from 17 percent 24 months ago to around 6.5 percent now. The theory is that, ultimately, Facebook will reduce organic shares to 1 percent or... More »How To Fix Your Facebook “Reachpocolypse” Problem

    How To Fix Your Facebook “Reachpocolypse” Problem

    Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates from 17 percent 24 months ago to around 6.5 percent now. The theory is that, ultimately, Facebook will reduce organic shares to 1 percent o …

  • 42 Conversion Optimization Best Practices for Beginners (Part Two) Business 2 Community

    Getting conversions for your website is a tough racket. It requires a deft touch and knowledge of when to take the right kind of action. It demands anticipation of your audience’s needs and the ability to show them how your product meets those expectations. This post will provide some more insights to help you get... More »42 Conversion Optimization Best Practices for Beginners (Part Two)

    Getting conversions for your website is a tough racket. It requires a deft touch and knowledge of when to take the right kind of action. It demands anticipation of your audience’s needs and the ability to show them how your product meets those expectations. This post will provide some more insights to help you get...

  • Fixing Your Intranet: A Guide For Leadership
    Fixing Your Intranet: A Guide For Leadership Business 2 Community

    The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee engagement and insight-sharing behaviors and encourage the peer-peer sharing that happens in hallways and on phone calls, relatively few intranets have succeeded at bringing much... More »Fixing Your Intranet: A Guide For Leadership

    Fixing Your Intranet: A Guide For Leadership

    The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee engagement and insight-sharing behaviors and encourage the peer-peer sharing that happens in hallways and on phone …

  • 10 Commandments for Lead Nurturing Success Business 2 Community

    The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads, at 33% lower cost. Lead nurturing benefits your sales and revenue marketing efforts by leveraging content to build relationships with qualified prospects and accelerate their journey through the buy cycle. Best practices learned... More »10 Commandments for Lead Nurturing Success

    The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads, at 33% lower cost. Lead nurturing benefits your sales and revenue marketing efforts by leveraging content to build relationships with qualified prospects and accelerate …

  • 5 Personal Branding Tools for PR Professionals
    5 Personal Branding Tools for PR Professionals Business 2 Community

    Last week, I had the awesome opportunity to speak at a meeting of PRSSA-UD (Public Relations Student Society of America – University of Delaware chapter). It felt a lot like coming full circle. My junior year, when I was trying to figure out what exactly I wanted to do with my Communication major, I enrolled... More »5 Personal Branding Tools for PR Professionals

    5 Personal Branding Tools for PR Professionals

    Last week, I had the awesome opportunity to speak at a meeting of PRSSA-UD (Public Relations Student Society of America – University of Delaware chapter). It felt a lot like coming full circle. My junior year, when I was trying to figure out what exactly I wanted to do with my Communication major, I enrolled...

 

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