• Don’t Push Me Away From Your Website
    Don’t Push Me Away From Your Website Business 2 Community

    It’s happened again. And yet again. It’s not something most people notice, which is exactly why we should be concerned. But every time it happens, it drives me nuts. I went to a website to read an article that sounded interesting, and it was. It described a new online tool that I was interested in... More »Don’t Push Me Away From Your Website

    Don’t Push Me Away From Your Website

    It’s happened again. And yet again. It’s not something most people notice, which is exactly why we should be concerned. But every time it happens, it drives me nuts. I went to a website to read an article that sounded interesting, and it was. It described a new online tool that I was interested in...

  • Are You Making These 3 WordPress Security Mistakes?
    Are You Making These 3 WordPress Security Mistakes? Business 2 Community

    With the amount of websites built on WordPress increasing year or year it is vital that all security concerns are addressed and actioned. It won’t surprise you to know that the amount of hackers specifically targeting WordPress sites have dramatically increased over the years. Luckily for WordPress site owners most of these vulnerabilities are easy... More »Are You Making These 3 WordPress Security Mistakes?

    Are You Making These 3 WordPress Security Mistakes?

    With the amount of websites built on WordPress increasing year or year it is vital that all security concerns are addressed and actioned. It won’t surprise you to know that the amount of hackers specifically targeting WordPress sites have dramatically increased over the years. Luckily for WordPress site owners most of these …

  • Real Time Marketing: Big Player in Brand Building Exercise
    Real Time Marketing: Big Player in Brand Building Exercise Business 2 Community

    The term ‘real time marketing’ has been accepted and admired by the media, marketing professionals and brand owners. It is considered to be one of the ‘darlings’ of marketing, and is working successfully with the fast-expanding social media. No wonder it has become an increasingly popular choice for marketers as it instantly connects customers with... More »Real Time Marketing: Big Player in Brand Building Exercise

    Real Time Marketing: Big Player in Brand Building Exercise

    The term ‘real time marketing’ has been accepted and admired by the media, marketing professionals and brand owners. It is considered to be one of the ‘darlings’ of marketing, and is working successfully with the fast-expanding social media. No wonder it has become an increasingly popular choice for marketers as it instantly …

  • When Action Trumps Analysis: Four Ways to Resolve Customer Issues with Net Promoter
    When Action Trumps Analysis: Four Ways to Resolve Customer Issues with Net Promoter Business 2 Community

    Resolving customer issues that are raised in your Net Promoter or customer satisfaction survey are fundamental to the overall success of the program. In fact, without processes in place to close the loop, your Net Promoter Score program is severely undercooked – organizations that close the loop on customer issues have a Net Promoter Score... More »When Action Trumps Analysis: Four Ways to Resolve Customer Issues with Net Promoter

    When Action Trumps Analysis: Four Ways to Resolve Customer Issues with Net Promoter

    Resolving customer issues that are raised in your Net Promoter or customer satisfaction survey are fundamental to the overall success of the program. In fact, without processes in place to close the loop, your Net Promoter Score program is severely undercooked – organizations that close the loop on customer issues have …

  • 5 Strategies For Landing Page Content That Captures Customers PR Newswire

    Landing pages have only one job to do: convert a website visitor into a qualified lead. Although their role is simple, your small business landing page content strategy should have you focusing on every single detail on the page – right down to the color of the button on your form. Because website visitors are notoriously fickle and the smallest changes to your landing pages can have a huge impact … More »5 Strategies For Landing Page Content That Captures Customers

    Landing pages have only one job to do: convert a website visitor into a qualified lead. Although their role is simple, your small business landing page content strategy should have you focusing on every single detail on the page – right down to the color of the button on your form. Because website visitors are notoriously …

  • Beyond Clicks: Marketing Metrics You Must Measure
    Beyond Clicks: Marketing Metrics You Must Measure Business 2 Community

    With marketing automation, you can easily manage the targeting, timing, and content of your outbound marketing messages in response to prospects’ actions and behaviours. The trouble with metrics is that they’re too simple. Now, if you’re like most marketing directors and managers – drowning in data, with a tasklist you could publish as a novel... More »Beyond Clicks: Marketing Metrics You Must Measure

    Beyond Clicks: Marketing Metrics You Must Measure

    With marketing automation, you can easily manage the targeting, timing, and content of your outbound marketing messages in response to prospects’ actions and behaviours. The trouble with metrics is that they’re too simple. Now, if you’re like most marketing directors and managers – drowning in data, with a tasklist you …

  • How to Optimize Your Website FAQ Content to Get Calls-To-Action
    How to Optimize Your Website FAQ Content to Get Calls-To-Action Business 2 Community

    For most websites, whether B2B or B2C, the Frequently Asked Questions (FAQ) page is merely a spot on the site where the business answers basic questions visitors have about their services. Yes, the main purpose of an FAQ page is to clear up some confusion about your products and services. But what many businesses don’t... More »How to Optimize Your Website FAQ Content to Get Calls-To-Action

    How to Optimize Your Website FAQ Content to Get Calls-To-Action

    For most websites, whether B2B or B2C, the Frequently Asked Questions (FAQ) page is merely a spot on the site where the business answers basic questions visitors have about their services. Yes, the main purpose of an FAQ page is to clear up some confusion about your products and services. But what many businesses don’t …

  • 4 Qualities of People With Autism That Could Benefit Your Business
    4 Qualities of People With Autism That Could Benefit Your Business Entrepreneur

    If you're seeking employees with intense focus and attention to detail, consider a candidate with autism. More »4 Qualities of People With Autism That Could Benefit Your Business

    4 Qualities of People With Autism That Could Benefit Your Business

    If you're seeking employees with intense focus and attention to detail, consider a candidate with autism.

  • How To Help Your Employees Be Successful Working From Home
    How To Help Your Employees Be Successful Working From Home Business 2 Community

    Today’s workforce is mobile. Employees are spending less and less time sitting behind desktop computers and more time working from apps via tablets or smartphones. This change in workplace culture and the adoption of mobility by millennials, is fueling the fire under the butts of companies who are moving toward embracing flexibility and allowing employees... More »How To Help Your Employees Be Successful Working From Home

    How To Help Your Employees Be Successful Working From Home

    Today’s workforce is mobile. Employees are spending less and less time sitting behind desktop computers and more time working from apps via tablets or smartphones. This change in workplace culture and the adoption of mobility by millennials, is fueling the fire under the butts of companies who are moving toward embracing …

  • Grilled cheese sandwiches delivered from the sky Springwise

    Jafflechutes is now delivering its grilled cheese sandwiches to street level via parachute. More »Grilled cheese sandwiches delivered from the sky

    Jafflechutes is now delivering its grilled cheese sandwiches to street level via parachute.

  • The Vital Importance of “Unrealistic” Thinking Business 2 Community

    In 1960, Theodore Levitt wrote a landmark article for the Harvard Business Review titled, “Marketing Myopia.” When it was republished in 2004, HBR editors said the article, “introduced the most influential marketing idea of the past half century.” In a quintessential passage in the article, Levitt explained the decline of railroads in terms that have... More »The Vital Importance of “Unrealistic” Thinking

    In 1960, Theodore Levitt wrote a landmark article for the Harvard Business Review titled, “Marketing Myopia.” When it was republished in 2004, HBR editors said the article, “introduced the most influential marketing idea of the past half century.” In a quintessential passage in the article, Levitt explained the decline …

  • What We’ve Learned From the Financial Year 2013/2014
    What We’ve Learned From the Financial Year 2013/2014 Business 2 Community

    Investors in traditionally ‘safe’ products fared worst last year, so protect your finances with two key pieces of advice Last year was one of the least turbulent in financial terms since the start of the credit crunch, with stock markets rising, unemployment in the UK falling and house prices beginning to recover, but the good... More »What We’ve Learned From the Financial Year 2013/2014

    What We’ve Learned From the Financial Year 2013/2014

    Investors in traditionally ‘safe’ products fared worst last year, so protect your finances with two key pieces of advice Last year was one of the least turbulent in financial terms since the start of the credit crunch, with stock markets rising, unemployment in the UK falling and house prices beginning to recover, but the …

  • 5 Ways to Incorporate Google+ Into Your Marketing Strategy
    5 Ways to Incorporate Google+ Into Your Marketing Strategy Business 2 Community

    Google+ launched back in 2011 and has been the subject of hugely mixed opinions ever since. As the social network of search engine giant Google, the platform integrates a number of Google services including Google Profiles and Places, but has always been met with a lukewarm reception. Recently the user base of Google+ has exploded,... More »5 Ways to Incorporate Google+ Into Your Marketing Strategy

    5 Ways to Incorporate Google+ Into Your Marketing Strategy

    Google+ launched back in 2011 and has been the subject of hugely mixed opinions ever since. As the social network of search engine giant Google, the platform integrates a number of Google services including Google Profiles and Places, but has always been met with a lukewarm reception. Recently the user base of Google+ has …

  • How a Cubs Fan Lost His Eyebrows, but Gained Facebook Fame for His Business
    How a Cubs Fan Lost His Eyebrows, but Gained Facebook Fame for His Business Business 2 Community

    Sports fans are crazy. That’s a fact. Remember that Kentucky fan who preemptively got a tattoo to celebrate his team’s win in the 2014 NCAA Tournament? And then remember when Kentucky lost to Connecticut? I bet that wound will take longer to heal than the tattoo. Fans will go a long way for their team,... More »How a Cubs Fan Lost His Eyebrows, but Gained Facebook Fame for His Business

    How a Cubs Fan Lost His Eyebrows, but Gained Facebook Fame for His Business

    Sports fans are crazy. That’s a fact. Remember that Kentucky fan who preemptively got a tattoo to celebrate his team’s win in the 2014 NCAA Tournament? And then remember when Kentucky lost to Connecticut? I bet that wound will take longer to heal than the tattoo. Fans will go a long way for their team,...

 

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