• The 7 Habits Of The “Just Good Enough” Social Marketer
    The 7 Habits Of The “Just Good Enough” Social Marketer Business 2 Community

    I’ve always been a perfectionist, and it worked out ok when I was getting through the early part of my career as a journalist. Sources were carefully grilled. Everything had to be fact checked twice. Sentences had to be carefully crafted, and words chosen carefully. My first editor at BusinessWeek told me, “Magazine real estate... More »The 7 Habits Of The “Just Good Enough” Social Marketer

    The 7 Habits Of The “Just Good Enough” Social Marketer

    I’ve always been a perfectionist, and it worked out ok when I was getting through the early part of my career as a journalist. Sources were carefully grilled. Everything had to be fact checked twice. Sentences had to be carefully crafted, and words chosen carefully. My first editor at BusinessWeek told me, “Magazine real …

  • How To Effectively Use Social Media To Screen Candidates
    How To Effectively Use Social Media To Screen Candidates Business 2 Community

    Let me guess, you already are using social media to screen candidates. And you are not alone. According to a recent survey by Reppler, 91 percent of people involved in hiring decisions at their company said they do too. The problem is that recent studies have shown that this can be a highly ineffective and,... More »How To Effectively Use Social Media To Screen Candidates

    How To Effectively Use Social Media To Screen Candidates

    Let me guess, you already are using social media to screen candidates. And you are not alone. According to a recent survey by Reppler, 91 percent of people involved in hiring decisions at their company said they do too. The problem is that recent studies have shown that this can be a highly ineffective and,...

  • Guy Kawasaki: Humor, Insight and Innovation
    Guy Kawasaki: Humor, Insight and Innovation Business 2 Community

    It’s not every day that you sit down to listen to a keynote address, thinking, “Hey, I really like this guy – He’s funny! I actually did  laugh out loud!” But then again, there’s something really likable and unique about Silicon Valley venture capitalist Guy Kawasaki, who recently spoke at the Avaya Evolutions event in... More »Guy Kawasaki: Humor, Insight and Innovation

    Guy Kawasaki: Humor, Insight and Innovation

    It’s not every day that you sit down to listen to a keynote address, thinking, “Hey, I really like this guy – He’s funny! I actually did  laugh out loud!” But then again, there’s something really likable and unique about Silicon Valley venture capitalist Guy Kawasaki, who recently spoke at the Avaya Evolutions event in …

  • 3 Ways To Engage B2B Buyers Before They Engage You
    3 Ways To Engage B2B Buyers Before They Engage You Business 2 Community

    The B2B sales process has undergone a substantial transformation over the last several years. With the proliferation of the web and its impact on increasingly self-sufficient B2B buyers, firms are relying more on marketing to deliver sales-ready leads than ever before. In the past, the “vendor” controlled the process. They had the information and buyers... More »3 Ways To Engage B2B Buyers Before They Engage You

    3 Ways To Engage B2B Buyers Before They Engage You

    The B2B sales process has undergone a substantial transformation over the last several years. With the proliferation of the web and its impact on increasingly self-sufficient B2B buyers, firms are relying more on marketing to deliver sales-ready leads than ever before. In the past, the “vendor” controlled the process. They …

  • Come Over To The Plus Side: Google+ And Its SEO Benefits
    Come Over To The Plus Side: Google+ And Its SEO Benefits Business 2 Community

    SEO as we knew it is dead. Or at least it’s dying. The good news is that Google+ is evolving to present an entirely new (and much more natural, too) form of SEO meant to help searches find the most useful content available. There are a number of reasons why content marketers should be utilizing... More »Come Over To The Plus Side: Google+ And Its SEO Benefits

    Come Over To The Plus Side: Google+ And Its SEO Benefits

    SEO as we knew it is dead. Or at least it’s dying. The good news is that Google+ is evolving to present an entirely new (and much more natural, too) form of SEO meant to help searches find the most useful content available. There are a number of reasons why content marketers should be utilizing...

  • Chris Davis, Carey Drayton, Andre Farr, Damon Zumwalt and Malcolm Lee
    Think Like a Champion: Athlete-staffed company on a fast break Yahoo! Small Business Advisor

    Meet the TEAM: A Visionary, Minority-Owned, Athlete-Staffed Company That Provided World-Class Security Services at the NBA All-Star Game In Spite of Being Only One Month Old More »Think Like a Champion: Athlete-staffed company on a fast break

    Chris Davis, Carey Drayton, Andre Farr, Damon Zumwalt and Malcolm Lee

    Meet the TEAM: A Visionary, Minority-Owned, Athlete-Staffed Company That Provided World-Class Security Services at the NBA All-Star Game In Spite of Being Only One Month Old

  • Social Media Etiquette [Infographic]
    Social Media Etiquette [Infographic] Business 2 Community

    Contrary to popular belief, there are etiquette rules for social media, though there haven’t always been.  As social media sites have become more popular, a need for rules has arisen. The first thing to do is make sure you are using each site properly.  The purpose of Facebook is to connect with friends and family... More »Social Media Etiquette [Infographic]

    Social Media Etiquette [Infographic]

    Contrary to popular belief, there are etiquette rules for social media, though there haven’t always been.  As social media sites have become more popular, a need for rules has arisen. The first thing to do is make sure you are using each site properly.  The purpose of Facebook is to connect with friends and family...

  • Getting to the Right Person
    Getting to the Right Person Business 2 Community

    Marketing – More and more it is going to be finding the right person who is a decision-maker for a company. The bigger the company, the harder this process is. This is where content marketing comes in. Companies really need to take content marketing very seriously. Everything you read today, says searches are skewed via... More »Getting to the Right Person

    Getting to the Right Person

    Marketing – More and more it is going to be finding the right person who is a decision-maker for a company. The bigger the company, the harder this process is. This is where content marketing comes in. Companies really need to take content marketing very seriously. Everything you read today, says searches are skewed vi …

  • Yikes! 5 E-Commerce Bloopers to Sort Out ASAP!
    Yikes! 5 E-Commerce Bloopers to Sort Out ASAP! Business 2 Community

    Do you know that these 5 tips could be the difference between online sales and none at all? Thought so, get reading chaps. 1) No value proposition TeeFury is the perfect example of bad product placement (no offence Tee Fury, we love your t-shirts by the way) but it is. Without scrolling, you wouldn’t know... More »Yikes! 5 E-Commerce Bloopers to Sort Out ASAP!

    Yikes! 5 E-Commerce Bloopers to Sort Out ASAP!

    Do you know that these 5 tips could be the difference between online sales and none at all? Thought so, get reading chaps. 1) No value proposition TeeFury is the perfect example of bad product placement (no offence Tee Fury, we love your t-shirts by the way) but it is. Without scrolling, you wouldn’t know...

  • What Would Social Media In Real Life Look Like? Business 2 Community

    Lately there has been a rash of virtual situations being made into funny videos, such as my favorite, A Conference Call in Real Life, in which a conference call is played out in a real conference room with all the awkward pauses, technology failures and dogs barking in the background. If you have ever been... More »What Would Social Media In Real Life Look Like?

    Lately there has been a rash of virtual situations being made into funny videos, such as my favorite, A Conference Call in Real Life, in which a conference call is played out in a real conference room with all the awkward pauses, technology failures and dogs barking in the background. If you have ever been...

  • Why You Are Not Organized for Effective Marketing Automation: Part 4 Business 2 Community

    Hire or train? Obtaining the right skills for your organization. We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization employs. Expectations of the very same title in one model may vary widely from expectations in another. As expectations and responsibilities vary, so do the related... More »Why You Are Not Organized for Effective Marketing Automation: Part 4

    Hire or train? Obtaining the right skills for your organization. We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization employs. Expectations of the very same title in one model may vary widely from expectations in another. As expectations and …

  • Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI Business 2 Community

    There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. All... More »Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

    There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your …

  • Common Small Business Website Mistakes [Infographic]
    Common Small Business Website Mistakes [Infographic] Business 2 Community

    In my experience, I’d say most small business owners understand the importance of maintaining a strong online presence. The problem is, their website is just one thing of a million a small business owner has to manage. We know that business owners want to be able to do anything, but wearing too many hats can... More »Common Small Business Website Mistakes [Infographic]

    Common Small Business Website Mistakes [Infographic]

    In my experience, I’d say most small business owners understand the importance of maintaining a strong online presence. The problem is, their website is just one thing of a million a small business owner has to manage. We know that business owners want to be able to do anything, but wearing too many hats can...

 

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