• 5 Ways to Use Content to Increase Engagement
    5 Ways to Use Content to Increase Engagement Business 2 Community

    Engagement is the end game for content marketing. Getting people interested in and involved with your product is half the battle in making a sale. When your customers know that they can look to you for stellar insights and advice about the industry, you’ve succeeded. But achieving this goal is not easy. It takes a... More »5 Ways to Use Content to Increase Engagement

    5 Ways to Use Content to Increase Engagement

    Engagement is the end game for content marketing. Getting people interested in and involved with your product is half the battle in making a sale. When your customers know that they can look to you for stellar insights and advice about the industry, you’ve succeeded. But achieving this goal is not easy. It takes a...

  • Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over
    Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over Business 2 Community

    I continue to be amazed by the number of anemic profiles there are on LinkedIn, how easy it is to access Facebook activity that’s not intended for the public, how many people have no filter and/or no sense of time and place when they post on Twitter, and how uncivil people can be when commenting... More »Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

    Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

    I continue to be amazed by the number of anemic profiles there are on LinkedIn, how easy it is to access Facebook activity that’s not intended for the public, how many people have no filter and/or no sense of time and place when they post on Twitter, and how uncivil people can be when commenting...

  • Common Budgeting Process Challenges and How to Solve Them
    Common Budgeting Process Challenges and How to Solve Them Business 2 Community

    Long established practices used to manage budgeting, planning, forecasting, reporting and risk management are becoming increasingly complex. As a result, budget and finance professionals are being pressured to improve accuracy, efficiency, better controls, and auditability and to provide greater visibility into costs, resources, and performance, which is not an easy task. For this reason, we have. … More »Common Budgeting Process Challenges and How to Solve Them

    Common Budgeting Process Challenges and How to Solve Them

    Long established practices used to manage budgeting, planning, forecasting, reporting and risk management are becoming increasingly complex. As a result, budget and finance professionals are being pressured to improve accuracy, efficiency, better controls, and auditability and to provide greater visibility into costs, resources, …

  • Getting Emotional in the Bustling Loyalty Space
    Getting Emotional in the Bustling Loyalty Space Business 2 Community

    If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a recent story in Entrepreneur, which points out that despite the prevalence of loyalty program membership (2.65 billion in the U.S. alone, according to COLLOQUY), few are managing to accomplish what... More »Getting Emotional in the Bustling Loyalty Space

    Getting Emotional in the Bustling Loyalty Space

    If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a recent story in Entrepreneur, which points out that despite the prevalence of loyalty program membership (2.65 billion in the U.S. alone, according to COLLOQUY), few are managing to …

  • Attitudes & Values: A Visual Guide to UK DIY
    Attitudes & Values: A Visual Guide to UK DIY Business 2 Community

    Interest in home improvement and DIY boomed in the UK in the 1990s thanks to TV programmes such as Changing Rooms and a surging housing market. This, in turn, led to the opening of more DIY stores nationwide, giving millions of people the tools and knowledge they needed to undertake DIY home improvement projects. According... More »Attitudes & Values: A Visual Guide to UK DIY

    Attitudes & Values: A Visual Guide to UK DIY

    Interest in home improvement and DIY boomed in the UK in the 1990s thanks to TV programmes such as Changing Rooms and a surging housing market. This, in turn, led to the opening of more DIY stores nationwide, giving millions of people the tools and knowledge they needed to undertake DIY home improvement projects. Accor …

  • Should You Still Get an Xbox One?
    Should You Still Get an Xbox One? Business 2 Community

    Right now, the Playstation 4′s fanboys are having a field day. Some of The Motley Fool’s and Yahoo’s bloggers have made a cottage industry of creating click-bait articles meant to draw huge numbers by throwing red meat to PS4 fans and incensing Microsoft fans. This article is different: Should latecomers still jump in now and... More »Should You Still Get an Xbox One?

    Should You Still Get an Xbox One?

    Right now, the Playstation 4′s fanboys are having a field day. Some of The Motley Fool’s and Yahoo’s bloggers have made a cottage industry of creating click-bait articles meant to draw huge numbers by throwing red meat to PS4 fans and incensing Microsoft fans. This article is different: Should latecomers still jump in now …

  • Avoid the Product-Focused Salesperson Business 2 Community

    Customers are doing more research and talking to salespeople further into the process – for B2B organizations everywhere, this has become increasingly clear. There have been countless articles on how to coach organizations to insert their representatives into the decision-making process at the right time and more efficiently. Once you have their attention, however, are... More »Avoid the Product-Focused Salesperson

    Customers are doing more research and talking to salespeople further into the process – for B2B organizations everywhere, this has become increasingly clear. There have been countless articles on how to coach organizations to insert their representatives into the decision-making process at the right time and more efficiently. …

  • 3 Tactics to Get a Higher ROI on Email Marketing Business 2 Community

    With the recent hubbub around marketing automation companies getting funded or bought out, many companies are still wondering how to get more out of the software that they’re investing in. In this article, I’ll cover three simple “plug and play” methodologies to immediate make more with your current email marketing systems. I’ll follow each tip... More »3 Tactics to Get a Higher ROI on Email Marketing

    With the recent hubbub around marketing automation companies getting funded or bought out, many companies are still wondering how to get more out of the software that they’re investing in. In this article, I’ll cover three simple “plug and play” methodologies to immediate make more with your current email marketing systems. …

  • How Do You Stack Up Against the Best-in-Class? Business 2 Community

    For the past 13 years, VisionEdge Marketing (joined again this year by ITSMA) has produced the Annual Marketing Performance Measurement and Management (MPM) Survey to assist marketers in benchmarking their Marketing Alignment, Accountability, Analytics, Measurement, Operations, and Performance Management capabilities. With participation from Marketing executives and professionals around the world, … More »How Do You Stack Up Against the Best-in-Class?

    For the past 13 years, VisionEdge Marketing (joined again this year by ITSMA) has produced the Annual Marketing Performance Measurement and Management (MPM) Survey to assist marketers in benchmarking their Marketing Alignment, Accountability, Analytics, Measurement, Operations, and Performance Management capabilities. With …

  • Bloggers: The Trick to Syndicating Without Hurting SEO
    Bloggers: The Trick to Syndicating Without Hurting SEO Business 2 Community

    At the end of last year, I heavily syndicated some of my blog content across a number of larger sites and platforms. I enjoyed interacting with the new audiences and appreciated the exposure, but it never occurred to me that I was literally shooting myself in the foot. For months my blog traffic and page... More »Bloggers: The Trick to Syndicating Without Hurting SEO

    Bloggers: The Trick to Syndicating Without Hurting SEO

    At the end of last year, I heavily syndicated some of my blog content across a number of larger sites and platforms. I enjoyed interacting with the new audiences and appreciated the exposure, but it never occurred to me that I was literally shooting myself in the foot. For months my blog traffic and page...

  • The 4 Things You Should Do (And the 4 You Should Avoid) When Delivering Omni-Channel Customer Support Business 2 Community

    In our last blog, we disclosed the 8 key questions that mid-market should ask when picking a services partner. Just as important these days is finding the best way to meet the needs of ever-demanding customers looking for answers in the fastest possible time with the least amount of effort. No one likes wasting their... More »The 4 Things You Should Do (And the 4 You Should Avoid) When Delivering Omni-Channel Customer Support

    In our last blog, we disclosed the 8 key questions that mid-market should ask when picking a services partner. Just as important these days is finding the best way to meet the needs of ever-demanding customers looking for answers in the fastest possible time with the least amount of effort. No one likes wasting their.. …

  • The Top 5 Emerging Technology Trends of 2014 Business 2 Community

    In a recent study, technology research firm Gartner identified a number of top technology trends emerging in 2014, with the potential to have a significant impact on enterprises over the next three years. David Clearly, a vice president at the firm, said there is a “Nexus of Forces” made up of social, mobile, cloud and... More »The Top 5 Emerging Technology Trends of 2014

    In a recent study, technology research firm Gartner identified a number of top technology trends emerging in 2014, with the potential to have a significant impact on enterprises over the next three years. David Clearly, a vice president at the firm, said there is a “Nexus of Forces” made up of social, mobile, cloud and …

  • Forget Tech Policy. Focus on Talent and Capital Business 2 Community

    On April 10, I was honored to be one of 45 small business leaders and entrepreneurs invited to the White House to meet with senior administration officials and congressman Jared Polis (D- Colorado) to discus how tech startups and innovation can strengthen the economy and create jobs. It’s an important topic, and a timely one,... More »Forget Tech Policy. Focus on Talent and Capital

    On April 10, I was honored to be one of 45 small business leaders and entrepreneurs invited to the White House to meet with senior administration officials and congressman Jared Polis (D- Colorado) to discus how tech startups and innovation can strengthen the economy and create jobs. It’s an important topic, and a timely …

  • Social Business For Real Work 5: Managing An RFP Response
    Social Business For Real Work 5: Managing An RFP Response Business 2 Community

    Part 5 of the Social Business For Real Work series The Challenge Business-to-business sales teams often have to create detailed responses to RFPs (requests for proposals) and need to draw upon knowledge from across the company at very short notice. Managing this process by email is tedious and error-prone, with team members either being overloaded... More »Social Business For Real Work 5: Managing An RFP Response

    Social Business For Real Work 5: Managing An RFP Response

    Part 5 of the Social Business For Real Work series The Challenge Business-to-business sales teams often have to create detailed responses to RFPs (requests for proposals) and need to draw upon knowledge from across the company at very short notice. Managing this process by email is tedious and error-prone, with team members …

 

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