• Enough of the Exaggerated Sales Pitch, Prove Some Value!
    Enough of the Exaggerated Sales Pitch, Prove Some Value! Business 2 Community

    There is not a day goes by that I do not receive at least 5 -10 emails or web form contacts asking me, our agency and our clients to support an event, partner or give free consulting advice or services to an over blown promise and sales pitch. Usually they go something like this… We... More »Enough of the Exaggerated Sales Pitch, Prove Some Value!

    Enough of the Exaggerated Sales Pitch, Prove Some Value!

    There is not a day goes by that I do not receive at least 5 -10 emails or web form contacts asking me, our agency and our clients to support an event, partner or give free consulting advice or services to an over blown promise and sales pitch. Usually they go something like this… We...

  • 9 Content Marketing Tips Even A Newbie Can Implement
    9 Content Marketing Tips Even A Newbie Can Implement Business 2 Community

    Content marketing is an important element of any digital marketing campaign.  Do your research.  Write a plan.  Be consistent.  The following tips will help digital marketers develop a new content strategy – or fine-tune a current one.  Know your customers. Have you done the hard work to learn more about your customers?  Do you know... More »9 Content Marketing Tips Even A Newbie Can Implement

    9 Content Marketing Tips Even A Newbie Can Implement

    Content marketing is an important element of any digital marketing campaign.  Do your research.  Write a plan.  Be consistent.  The following tips will help digital marketers develop a new content strategy – or fine-tune a current one.  Know your customers. Have you done the hard work to learn more about your customers?  …

  • Managing & Achieving Goals with a Virtual Team Business 2 Community

    Managing one or two remote workers can be difficult enough–never mind an entire team of virtual employees! Whether it’s for a short period of time or a long-term work situation, virtual teams are becoming a more common occurrence in the modern workplace. There are many benefits for both the team members and the employer, such... More »Managing & Achieving Goals with a Virtual Team

    Managing one or two remote workers can be difficult enough–never mind an entire team of virtual employees! Whether it’s for a short period of time or a long-term work situation, virtual teams are becoming a more common occurrence in the modern workplace. There are many benefits for both the team members and the employer, …

  • How to Use Research to Take Content From Flimsy to Fabulous Business 2 Community

    We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to skim. The same holds true with some eBooks, white papers, case studies, and emails. They can come across as insightful on the outside, but the... More »How to Use Research to Take Content From Flimsy to Fabulous

    We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to skim. The same holds true with some eBooks, white papers, case studies, and emails. They can come across as insightful on the outside, but the...

  • Displaying Impeccable Twitter Manners
    Displaying Impeccable Twitter Manners Business 2 Community

    I’m sure you’re really cute. I’m positive your mother finds you adorable and told you so many times. Your real life friends also likely find you hilarious. I’ll bet you’re the life of the party. But, on Twitter, we kinda think you’re an asshole. Your snark comes across as condescending and, frankly, some of your... More »Displaying Impeccable Twitter Manners

    Displaying Impeccable Twitter Manners

    I’m sure you’re really cute. I’m positive your mother finds you adorable and told you so many times. Your real life friends also likely find you hilarious. I’ll bet you’re the life of the party. But, on Twitter, we kinda think you’re an asshole. Your snark comes across as condescending and, frankly, some of your...

  • Twitter Cards For More Website Traffic
    Twitter Cards For More Website Traffic Business 2 Community

    Twitter Cards can help you extend your message, overcome the 140-character limit, and increase traffic to your website. The social network is great for sharing timely updates, perhaps the most convenient, with minimum interface elements and steps in getting your message on the network. However, the 140-character limit is one of the main hurdles if your message... More »Twitter Cards For More Website Traffic

    Twitter Cards For More Website Traffic

    Twitter Cards can help you extend your message, overcome the 140-character limit, and increase traffic to your website. The social network is great for sharing timely updates, perhaps the most convenient, with minimum interface elements and steps in getting your message on the network. However, the 140-character limit is …

  • Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email
    Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email Business 2 Community

    If you’re like me, you’re checking Gmail constantly. Despite how much time you spend on Gmail, I bet that good old Google Mail is still holding out a few secrets on you! Well we’re blowing its cover and showing you some of the most valuable Gmail tips and tricks to make your email checking a... More »Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email

    Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email

    If you’re like me, you’re checking Gmail constantly. Despite how much time you spend on Gmail, I bet that good old Google Mail is still holding out a few secrets on you! Well we’re blowing its cover and showing you some of the most valuable Gmail tips and tricks to make your email checking a...

  • 3 Reasons Why Your Brand Will Be on Snapchat by 2015
    3 Reasons Why Your Brand Will Be on Snapchat by 2015 Business 2 Community

    By now, every marketer knows the story of Snapchat. A disappearing photo app that was created by a few undergraduates at Stanford who then turned down a $3 billion acquisition offer from Facebook, Snapchat has taken the social media world by storm. While the app was quick to be adopted by the 13-25-year-old age demographic,... More »3 Reasons Why Your Brand Will Be on Snapchat by 2015

    3 Reasons Why Your Brand Will Be on Snapchat by 2015

    By now, every marketer knows the story of Snapchat. A disappearing photo app that was created by a few undergraduates at Stanford who then turned down a $3 billion acquisition offer from Facebook, Snapchat has taken the social media world by storm. While the app was quick to be adopted by the 13-25-year-old age demogra …

  • When the Rules Change, Your Business Needs to Adapt
    When the Rules Change, Your Business Needs to Adapt Business 2 Community

    Change happens. And not all change is good, but regardless, no matter what changes occur, we need to adapt to whatever new reality comes our way. For example, there are some changes in the way baseball is played at the Major League level this year, and the rule changes are affecting how the teams play.... More »When the Rules Change, Your Business Needs to Adapt

    When the Rules Change, Your Business Needs to Adapt

    Change happens. And not all change is good, but regardless, no matter what changes occur, we need to adapt to whatever new reality comes our way. For example, there are some changes in the way baseball is played at the Major League level this year, and the rule changes are affecting how the teams play....

  • Do You Really Want To Be A Thought Leader? Business 2 Community

    A few years ago at a conference, a man gave me his business card that read “Thought Leadership SVP,” and he said he ran a whole department that came up with the “big ideas” in his company. Really? It seemed like a Dilbert cartoon moment. I was also thinking about the inevitable next economic downturn... More »Do You Really Want To Be A Thought Leader?

    A few years ago at a conference, a man gave me his business card that read “Thought Leadership SVP,” and he said he ran a whole department that came up with the “big ideas” in his company. Really? It seemed like a Dilbert cartoon moment. I was also thinking about the inevitable next economic downturn...

  • How to Create a Web Marketing Report
    How to Create a Web Marketing Report Business 2 Community

    One of the common problems with web marketing and web marketing reports is not the lack of data, but the overwhelming abundance of data. With all of the tools now available to us, we can really get buried and sorting the signal from the noise (the important from the trivial) can be tough going. In... More »How to Create a Web Marketing Report

    How to Create a Web Marketing Report

    One of the common problems with web marketing and web marketing reports is not the lack of data, but the overwhelming abundance of data. With all of the tools now available to us, we can really get buried and sorting the signal from the noise (the important from the trivial) can be tough going. In...

  • Franchise Players: This Former Stay-at-Home Mom Takes on Home Inspection Franchising
    Franchise Players: This Former Stay-at-Home Mom Takes on Home Inspection Franchising Entrepreneur

    After nine years as a stay-at-home mom, Andrea Sammreich reentered the working world as a Pillar to Post Home Inspections franchisee. More »Franchise Players: This Former Stay-at-Home Mom Takes on Home Inspection Franchising

    Franchise Players: This Former Stay-at-Home Mom Takes on Home Inspection Franchising

    After nine years as a stay-at-home mom, Andrea Sammreich reentered the working world as a Pillar to Post Home Inspections franchisee.

  • Lead Generation Tips – Use New Tech to Pose Fun Ideas
    Lead Generation Tips – Use New Tech to Pose Fun Ideas Business 2 Community

    What’s the point of being a tech or software company if you don’t occasionally talk about the latest innovations? It’s why you should never fear of running out of content ideas. More than that, you shouldn’t be afraid of giving your target audience the occasional fun read. In this case, Google Glass sounds like a... More »Lead Generation Tips – Use New Tech to Pose Fun Ideas

    Lead Generation Tips – Use New Tech to Pose Fun Ideas

    What’s the point of being a tech or software company if you don’t occasionally talk about the latest innovations? It’s why you should never fear of running out of content ideas. More than that, you shouldn’t be afraid of giving your target audience the occasional fun read. In this case, Google Glass sounds like a...

  • 5 Ways to Improve Your Social Media Marketing Campaign
    5 Ways to Improve Your Social Media Marketing Campaign Business 2 Community

    When your social media and marketing don’t seem to be helping generate profit, you may be tempted to give up on it for a new venture. But before you do, try some of these methods to improve your social media marketing campaign: 1.  Pay Attention to the Metrics You might not like the results, but... More »5 Ways to Improve Your Social Media Marketing Campaign

    5 Ways to Improve Your Social Media Marketing Campaign

    When your social media and marketing don’t seem to be helping generate profit, you may be tempted to give up on it for a new venture. But before you do, try some of these methods to improve your social media marketing campaign: 1.  Pay Attention to the Metrics You might not like the results, but...

 

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