Want Your Startup to Do a Better Job? Avoid These 3 Myths

For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.

  • Social and Digital Technology Trends: 9 Take-Aways for YOU
    Social and Digital Technology Trends: 9 Take-Aways for YOU Business 2 Community

    Here are some of my thoughts about what never-ending social and digital technology trends mean for professionals in all functional areas, at all career stages, and in organizations of all types and sizes (in other words, everyone!). Armed with this knowledge and insight, I hope folks will give serious consideration to how they will bridge... More »Social and Digital Technology Trends: 9 Take-Aways for YOU

    Social and Digital Technology Trends: 9 Take-Aways for YOU

    Here are some of my thoughts about what never-ending social and digital technology trends mean for professionals in all functional areas, at all career stages, and in organizations of all types and sizes (in other words, everyone!). Armed with this knowledge and insight, I hope folks will give serious consideration to how …

  • Brand Partner: The Value in Product Reviews and Giveaways
    Brand Partner: The Value in Product Reviews and Giveaways Business 2 Community

    Before I was a marketer I was a mom.  When my daughter was born, though I intended to, I never went back to work. I took off 3 years to stay home and soak up my babies. I was lucky not only to stay home, but also to be blessed with incredibly easy babies. All... More »Brand Partner: The Value in Product Reviews and Giveaways

    Brand Partner: The Value in Product Reviews and Giveaways

    Before I was a marketer I was a mom.  When my daughter was born, though I intended to, I never went back to work. I took off 3 years to stay home and soak up my babies. I was lucky not only to stay home, but also to be blessed with incredibly easy babies. All...

  • The 9-Year-Olds’ Guide to Better Marketing
    The 9-Year-Olds’ Guide to Better Marketing Business 2 Community

    I have no idea how the conversation started. But while I was out to dinner with my nine-year-old twin girls the other night, they asked me for a pen and started taking notes on a napkin. If your experience is anything like mine, notes on a napkin can only mean one thing … they had... More »The 9-Year-Olds’ Guide to Better Marketing

    The 9-Year-Olds’ Guide to Better Marketing

    I have no idea how the conversation started. But while I was out to dinner with my nine-year-old twin girls the other night, they asked me for a pen and started taking notes on a napkin. If your experience is anything like mine, notes on a napkin can only mean one thing … they had...

  • Want Your Startup to Do a Better Job? Avoid These 3 Myths Entrepreneur

    For small businesses, offering a standout product means understanding what the customer wants -- and delivering it. More »Want Your Startup to Do a Better Job? Avoid These 3 Myths

    For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.

  • Franchise Players: I'm On My Own, But Not Alone Entrepreneur

    After years of self-employment, this franchisee wanted to get into business for himself but not by himself. More »Franchise Players: I'm On My Own, But Not Alone

    After years of self-employment, this franchisee wanted to get into business for himself but not by himself.

  • A Give and Take Business
    A Give and Take Business Business 2 Community

    We aren’t about to argue that the primary nature of any business is to make money. Nevertheless, in order to make money, you need loyal customers, right? You might have asked yourself in the past — particularly if your business is still in its growing stages — how a company finds those loyal customers within... More »A Give and Take Business

    A Give and Take Business

    We aren’t about to argue that the primary nature of any business is to make money. Nevertheless, in order to make money, you need loyal customers, right? You might have asked yourself in the past — particularly if your business is still in its growing stages — how a company finds those loyal customers within...

  • Convert, Retain, Grow: Insights for Amplifying Your Business in 2014 Business 2 Community

    As you head into 2014, what are going to be the most important steps in amplifying your business growth? You’ve got four major areas of responsibility – beyond your main business function. No matter what type of business you’re in, from marketing to accounting, you have to attend to these four areas: Your presence –... More »Convert, Retain, Grow: Insights for Amplifying Your Business in 2014

    As you head into 2014, what are going to be the most important steps in amplifying your business growth? You’ve got four major areas of responsibility – beyond your main business function. No matter what type of business you’re in, from marketing to accounting, you have to attend to these four areas: Your presence –...

  • For Brand Messages, Distribution Matters
    For Brand Messages, Distribution Matters Business 2 Community

    Why do press releases still matter? I tackled this question in an interview with The Pulse Network at the Inbound Marketing Summit a couple years ago. A post on PR Daily today questions the value of press release distribution, given the declining number of journalists. [link] So who really does read press releases these days?... More »For Brand Messages, Distribution Matters

    For Brand Messages, Distribution Matters

    Why do press releases still matter? I tackled this question in an interview with The Pulse Network at the Inbound Marketing Summit a couple years ago. A post on PR Daily today questions the value of press release distribution, given the declining number of journalists. [link] So who really does read press releases these …

  • Want to Avoid a Hiring Crisis? Follow These 4 Steps
    Want to Avoid a Hiring Crisis? Follow These 4 Steps Entrepreneur

    Often entrepreneurs hire people that aren't top-notch, because they need to fill the position quickly. To avoid this problem, they need to plan ahead. More »Want to Avoid a Hiring Crisis? Follow These 4 Steps

    Want to Avoid a Hiring Crisis? Follow These 4 Steps

    Often entrepreneurs hire people that aren't top-notch, because they need to fill the position quickly. To avoid this problem, they need to plan ahead.

  • How I Turned Local Business Freebies Into $2k per Month Revenue
    How I Turned Local Business Freebies Into $2k per Month Revenue Business 2 Community

    Have you ever seen an ad like this? If you’re doing display advertising online (Google display network, Facebook, wherever), the odds are that these ads aren’t making you a positive ROI. Here’s the irony: those ad networks actually don’t like you losing money because if you lose money, you won’t keep buying. So believe it... More »How I Turned Local Business Freebies Into $2k per Month Revenue

    How I Turned Local Business Freebies Into $2k per Month Revenue

    Have you ever seen an ad like this? If you’re doing display advertising online (Google display network, Facebook, wherever), the odds are that these ads aren’t making you a positive ROI. Here’s the irony: those ad networks actually don’t like you losing money because if you lose money, you won’t keep buying. So believe …

  • How Local SEO Works and Why It Matters for Small Businesses Entrepreneur

    Now is the best time to start creating a local strategy and to start building up your presence on search engine results pages. More »How Local SEO Works and Why It Matters for Small Businesses

    Now is the best time to start creating a local strategy and to start building up your presence on search engine results pages.

  • This Infographic Will Make You Feel Old
    This Infographic Will Make You Feel Old Business 2 Community

    Nostalgia is probably one of the most underrated emotions in the emotional spectrum, especially when it comes to social media. When users are scanning through hundreds and thousands of posts a day it becomes seemingly impossible to stand out. Luckily, it’s not impossible and there are several things you can do to get ahead of... More »This Infographic Will Make You Feel Old

    This Infographic Will Make You Feel Old

    Nostalgia is probably one of the most underrated emotions in the emotional spectrum, especially when it comes to social media. When users are scanning through hundreds and thousands of posts a day it becomes seemingly impossible to stand out. Luckily, it’s not impossible and there are several things you can do to get ahead …

  • 8 Personal Finance Apps to Help You Stay on Budget Business 2 Community

    According to a 2013 Pew Research study, more and more Americans are taking advantage of the convenience of mobile banking. In fact, 35 percent of U.S. adults who own a cell phone report that they’ve used their mobile device for banking purposes. That’s up from just 18 percent in 2011. With this rise in mobile... More »8 Personal Finance Apps to Help You Stay on Budget

    According to a 2013 Pew Research study, more and more Americans are taking advantage of the convenience of mobile banking. In fact, 35 percent of U.S. adults who own a cell phone report that they’ve used their mobile device for banking purposes. That’s up from just 18 percent in 2011. With this rise in mobile...

  • Developer’s Spotlight on ‘Responsive Web Design’ Business 2 Community

    Responsive design gives users a streamlined experience on all devices, from mobile to desktop to tablet. But how streamlined and responsive is the web development process itself? What is responsive design? Most developers know what responsive design is. But most websites don’t have it—and few clients ask for it by name. People do know they... More »Developer’s Spotlight on ‘Responsive Web Design’

    Responsive design gives users a streamlined experience on all devices, from mobile to desktop to tablet. But how streamlined and responsive is the web development process itself? What is responsive design? Most developers know what responsive design is. But most websites don’t have it—and few clients ask for it by name. …

 

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