• Facebook’s “Nearby Friends” Is More About Discovering Friends Than New People, Gets Its Location Sharing Right … Business 2 Community

    In 2012 serendipitous discovery of people via apps was labelled as the next big thing in the Valley. You were expected to open your phone and up pops a list of potential new best friends. You walk to them, say hello and buy a drink to let the conversations happen. That cool it was and... More »Facebook’s “Nearby Friends” Is More About Discovering Friends Than New People, Gets Its Location Sharing Right …

    In 2012 serendipitous discovery of people via apps was labelled as the next big thing in the Valley. You were expected to open your phone and up pops a list of potential new best friends. You walk to them, say hello and buy a drink to let the conversations happen. That cool it was and...

  • Beyond Style: Creating Content for the Fashion Industry Business 2 Community

    While the fashion industry took New York by storm in February, it became abundantly clear that only a handful of fashion brands use content to the fullest. With Michael Kors, Nasty Gal and Essie Polish topping the list of the most liked fashion brands, industry giants like Saks Fifth Avenue and Neiman Marcus seem to... More »Beyond Style: Creating Content for the Fashion Industry

    While the fashion industry took New York by storm in February, it became abundantly clear that only a handful of fashion brands use content to the fullest. With Michael Kors, Nasty Gal and Essie Polish topping the list of the most liked fashion brands, industry giants like Saks Fifth Avenue and Neiman Marcus seem to...

  • Content Marketing Metrics and Analytics: It’s All About You Business 2 Community

    When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in... More »Content Marketing Metrics and Analytics: It’s All About You

    When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in...

  • What a CMO Could Learn From Ed Snowden Business 2 Community

    It is hard to find anyone who is not familiar with revelations about mass collections of private data conducted by NSA and other international security agencies. Regardless of what one feels about the methods Edward Snowden used to make these revelations public, there are lessons to be learned from that affair. Most people are not... More »What a CMO Could Learn From Ed Snowden

    It is hard to find anyone who is not familiar with revelations about mass collections of private data conducted by NSA and other international security agencies. Regardless of what one feels about the methods Edward Snowden used to make these revelations public, there are lessons to be learned from that affair. Most people …

  • TV Interview Tips From a Former Presidential Campaign Spokeswoman
    TV Interview Tips From a Former Presidential Campaign Spokeswoman Entrepreneur

    Television interviews are a high-stakes game that can pay major dividends. With these strategies, you’ll be able to enhance your ability to get your message across. More »TV Interview Tips From a Former Presidential Campaign Spokeswoman

    TV Interview Tips From a Former Presidential Campaign Spokeswoman

    Television interviews are a high-stakes game that can pay major dividends. With these strategies, you’ll be able to enhance your ability to get your message across.

  • 6 Things Zombies Can Teach You About Content Marketing Business 2 Community

    With another six months before the next season of The Walking Dead begins, zombie fans are desperate for a fix. For you marketers that are zedheads, we have some tips around content marketing that you can learn from the undead. Your Content Should Be…Alive This is the most obvious. Many content marketers stagger through content... More »6 Things Zombies Can Teach You About Content Marketing

    With another six months before the next season of The Walking Dead begins, zombie fans are desperate for a fix. For you marketers that are zedheads, we have some tips around content marketing that you can learn from the undead. Your Content Should Be…Alive This is the most obvious. Many content marketers stagger through …

  • 11 Must Have WordPress Plugins That Will Supercharge Your Company’s Blog Business 2 Community

    If you haven’t figured it out yet, blogging is a big deal when it comes to building a community around your startup, or even just improving SEO and getting more traffic to your site. Blogging is the best way to get traffic, market and establish thought leadership. As I see it, every new post you... More »11 Must Have WordPress Plugins That Will Supercharge Your Company’s Blog

    If you haven’t figured it out yet, blogging is a big deal when it comes to building a community around your startup, or even just improving SEO and getting more traffic to your site. Blogging is the best way to get traffic, market and establish thought leadership. As I see it, every new post you...

  • The One Tactic That Will Get You 1 Million Followers On Twitter Business 2 Community

    Hey you, come closer for a second. I have something really personal to tell you. It’s about your efforts to get more followers on Twitter and some of the misleading tips you’ve been hearing about how to get more of them. Lets keep this between us, OK? It’s a harsh truth, so if you have... More »The One Tactic That Will Get You 1 Million Followers On Twitter

    Hey you, come closer for a second. I have something really personal to tell you. It’s about your efforts to get more followers on Twitter and some of the misleading tips you’ve been hearing about how to get more of them. Lets keep this between us, OK? It’s a harsh truth, so if you have...

  • Isn’t It Time To Give Up The #humblebrag? Business 2 Community

    The #humblebrag. One part humble. One part brag. OK, but let’s be honest for a minute: The #humblebrag is all about bragging. And that’s fine. We’ve kinda all done it at this point. You’re excited about a client win. You’re proud of a big project at work. Whatever the professional case–you want to talk about... More »Isn’t It Time To Give Up The #humblebrag?

    The #humblebrag. One part humble. One part brag. OK, but let’s be honest for a minute: The #humblebrag is all about bragging. And that’s fine. We’ve kinda all done it at this point. You’re excited about a client win. You’re proud of a big project at work. Whatever the professional case–you want to talk about...

  • How to Hire a Director of Content Marketing: 5 Must Have Skills Business 2 Community

    The top new marketing title recruited and hired in 2014 will be “Director of Content.” Or at least that’s what Forbes is betting on. Why? Because companies are investing more budget than ever before in their content marketing efforts. If they want to see any return on investment, those same companies must also hire someone... More »How to Hire a Director of Content Marketing: 5 Must Have Skills

    The top new marketing title recruited and hired in 2014 will be “Director of Content.” Or at least that’s what Forbes is betting on. Why? Because companies are investing more budget than ever before in their content marketing efforts. If they want to see any return on investment, those same companies must also hire som …

  • Sales Appointment Setting – When to Call it a Day Business 2 Community

    A successful appointment setting campaign can be a double edge sometimes. Having a lot of leads and meeting so many prospects essentially means loads of opportunities. It also, however, means loads of work for your salespeople and your appointment setters. You don’t need to see the signs of stress to realize that there’s a point... More »Sales Appointment Setting – When to Call it a Day

    A successful appointment setting campaign can be a double edge sometimes. Having a lot of leads and meeting so many prospects essentially means loads of opportunities. It also, however, means loads of work for your salespeople and your appointment setters. You don’t need to see the signs of stress to realize that there’s …

  • The Money-Raising Marathon: Preparing to Pitch Investors
    The Money-Raising Marathon: Preparing to Pitch Investors Entrepreneur

    Pitching to investors can be a full-time job, but if you prepare yourself for meetings, it can save you precious time. More »The Money-Raising Marathon: Preparing to Pitch Investors

    The Money-Raising Marathon: Preparing to Pitch Investors

    Pitching to investors can be a full-time job, but if you prepare yourself for meetings, it can save you precious time.

  • How To Make Your Press Releases Live Longer Than Just A Day
    How To Make Your Press Releases Live Longer Than Just A Day Business 2 Community

    Tell me if this situation sounds familiar: You write a press release, send it out to reporters and distribute it online, and then, a day later, you’re on to something else. It’s like the press release was only alive for a day. It’s kind of sad when you think about it. You put in all... More »How To Make Your Press Releases Live Longer Than Just A Day

    How To Make Your Press Releases Live Longer Than Just A Day

    Tell me if this situation sounds familiar: You write a press release, send it out to reporters and distribute it online, and then, a day later, you’re on to something else. It’s like the press release was only alive for a day. It’s kind of sad when you think about it. You put in all...

  • How Essentialist Are You When It Comes To Your Content Marketing? Business 2 Community

    Some people swear by an editorial calendar, some people can’t stop swearing at an editorial calendar every time they see they have missed yet another date and another deadline. It’s not very motivational, unfortunately. We know how important good content is and we’ve all heard the adage “failing to plan is planning to fail” etc…... More »How Essentialist Are You When It Comes To Your Content Marketing?

    Some people swear by an editorial calendar, some people can’t stop swearing at an editorial calendar every time they see they have missed yet another date and another deadline. It’s not very motivational, unfortunately. We know how important good content is and we’ve all heard the adage “failing to plan is planning to fail” …

 

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