• Five Ways to Convince Your Boss to Be on Social Media Business 2 Community

    Gone are the days when social media was considered just an outlet for boring social commentary or a way to tell everyone what you had for dinner. Social media management is now a key part of any successful digital marketing platform and most businesses benefit enormously from attaching social media profiles to their organisations. However,... More »Five Ways to Convince Your Boss to Be on Social Media

    Gone are the days when social media was considered just an outlet for boring social commentary or a way to tell everyone what you had for dinner. Social media management is now a key part of any successful digital marketing platform and most businesses benefit enormously from attaching social media profiles to their organisations. …

  • Content Is King – And These 11 Trailblazers Prove It (Part 1)
    Content Is King – And These 11 Trailblazers Prove It (Part 1) Business 2 Community

    There are enough people out there spouting the cliché “Content is king” to fill up every square inch of downtown Austin (in fact, I’m pretty sure that’s what happened last month at SXSW). Far fewer people embody it—but if you know where to look, you can find some spectacular stories of awesome content and the... More »Content Is King – And These 11 Trailblazers Prove It (Part 1)

    Content Is King – And These 11 Trailblazers Prove It (Part 1)

    There are enough people out there spouting the cliché “Content is king” to fill up every square inch of downtown Austin (in fact, I’m pretty sure that’s what happened last month at SXSW). Far fewer people embody it—but if you know where to look, you can find some spectacular stories of awesome content and the...

  • 10 Insights From The Work Culture Of The Company Behind WordPress
    10 Insights From The Work Culture Of The Company Behind WordPress Business 2 Community

    I just finished Scott Berkun’s book “The Year Without Pants: WordPress.com and the Future of Work”. In the book Scott describes his time working at Automattic (the company behind WordPress.com and a contributor to WordPress.org – learn about the difference between the two). Automattic by the way is a play on the word automatic with... More »10 Insights From The Work Culture Of The Company Behind WordPress

    10 Insights From The Work Culture Of The Company Behind WordPress

    I just finished Scott Berkun’s book “The Year Without Pants: WordPress.com and the Future of Work”. In the book Scott describes his time working at Automattic (the company behind WordPress.com and a contributor to WordPress.org – learn about the difference between the two). Automattic by the way is a play on the word automatic …

  • If You Read One Article On A/B Testing, Read This One
    If You Read One Article On A/B Testing, Read This One Business 2 Community

    Getting Ahead in a Digital World In the modern, ultra-competitive digital age, data has itself become a product. Understanding how data can be optimized to create value for both customer and business is therefore a must for contemporary business owners. As a result, making a business stand out amongst the dense data-jungle that is the... More »If You Read One Article On A/B Testing, Read This One

    If You Read One Article On A/B Testing, Read This One

    Getting Ahead in a Digital World In the modern, ultra-competitive digital age, data has itself become a product. Understanding how data can be optimized to create value for both customer and business is therefore a must for contemporary business owners. As a result, making a business stand out amongst the dense data-jungle …

  • 5 Tips for Creating a Long-Term Plan to Grow Your Business Business 2 Community

    When you launch a new business, there is so much to think about that it is tough to plan for the future any further than from day to day. Obviously, planning is an essential element of any successful business, but in the beginning, you aren’t thinking about the years ahead, you are concentrating on getting... More »5 Tips for Creating a Long-Term Plan to Grow Your Business

    When you launch a new business, there is so much to think about that it is tough to plan for the future any further than from day to day. Obviously, planning is an essential element of any successful business, but in the beginning, you aren’t thinking about the years ahead, you are concentrating on getting...

  • A Short Twitter Frequency Guide
    A Short Twitter Frequency Guide Business 2 Community

    When you decide to set up a Twitter feed for your SME, it starts off quite simple. You open your account, make sure that everything is nicely suited to your company’s branding, and there you go. Hello world! You’re on Twitter. But how do you get noticed? How do you make sure that your voice... More »A Short Twitter Frequency Guide

    A Short Twitter Frequency Guide

    When you decide to set up a Twitter feed for your SME, it starts off quite simple. You open your account, make sure that everything is nicely suited to your company’s branding, and there you go. Hello world! You’re on Twitter. But how do you get noticed? How do you make sure that your voice...

  • Five Tips for Improving Your Attitude
    Five Tips for Improving Your Attitude Business 2 Community

    Are you happy with your boss, your income, your career progression to date, your opportunities for advancement, your choice of profession, your industry’s outlook and your employer’s culture? If so, then you probably don’t need to read this. If you are not happy with any of these, however, I want to help you. Consider this….... More »Five Tips for Improving Your Attitude

    Five Tips for Improving Your Attitude

    Are you happy with your boss, your income, your career progression to date, your opportunities for advancement, your choice of profession, your industry’s outlook and your employer’s culture? If so, then you probably don’t need to read this. If you are not happy with any of these, however, I want to help you. Consider  …

  • Common Pitfalls in Demand Generation Strategy
    Common Pitfalls in Demand Generation Strategy Business 2 Community

    The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies, be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. But nine times out of ten when I ask someone about their strategy, what they share... More »Common Pitfalls in Demand Generation Strategy

    Common Pitfalls in Demand Generation Strategy

    The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies, be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. But nine times out of ten when I ask someone about their strategy, what they share...

  • Great Retail Greetings: A Win for Customer and Culture
    Great Retail Greetings: A Win for Customer and Culture Business 2 Community

    We’ve written previously about the concepts of primacy and recency. They dictate that in any encounter we tend to remember what happened first and what happened last. As customer service professionals, we know that first impressions matter, but what if you used that first impression to set the stage for your customer and your employee?... More »Great Retail Greetings: A Win for Customer and Culture

    Great Retail Greetings: A Win for Customer and Culture

    We’ve written previously about the concepts of primacy and recency. They dictate that in any encounter we tend to remember what happened first and what happened last. As customer service professionals, we know that first impressions matter, but what if you used that first impression to set the stage for your customer and …

  • Finding the Right Field Service Technology and Tools Business 2 Community

    Studies show that field service organizations have identified technology as a key investment for their business. In a recent survey entitled, Transforming Service Deliver: An Insight Report 2014, Trimble found that 67% of the respondents said they had or intended to carry out a large change program in the past or future 24 months, and... More »Finding the Right Field Service Technology and Tools

    Studies show that field service organizations have identified technology as a key investment for their business. In a recent survey entitled, Transforming Service Deliver: An Insight Report 2014, Trimble found that 67% of the respondents said they had or intended to carry out a large change program in the past or future …

  • How Do You Get YOUR News? [Infographic]
    How Do You Get YOUR News? [Infographic] Business 2 Community

    From smartphones, to tablets, to laptops, the average adult uses on average four different types of devices to access news in a given week. Back in 2012, digital-only news circulation grew by 275%, ushering in a new era of news. At the same time, however, digital and print bundle subscriptions jumped up by 499%; looks... More »How Do You Get YOUR News? [Infographic]

    How Do You Get YOUR News? [Infographic]

    From smartphones, to tablets, to laptops, the average adult uses on average four different types of devices to access news in a given week. Back in 2012, digital-only news circulation grew by 275%, ushering in a new era of news. At the same time, however, digital and print bundle subscriptions jumped up by 499%; looks. …

  • 4 Hiring Pitfalls: How to Avoid the Top Mistakes Hiring Managers Make
    4 Hiring Pitfalls: How to Avoid the Top Mistakes Hiring Managers Make Business 2 Community

    The candidate experience is something many organizations overlook during the recruiting process. Yet, a positive experience can have far-reaching business consequences. A survey by the Talent Board found that more than half of candidates (61 percent) who had a positive applicant experience would actively recommend an organization to their peers for employment opportunities. While half... More »4 Hiring Pitfalls: How to Avoid the Top Mistakes Hiring Managers Make

    4 Hiring Pitfalls: How to Avoid the Top Mistakes Hiring Managers Make

    The candidate experience is something many organizations overlook during the recruiting process. Yet, a positive experience can have far-reaching business consequences. A survey by the Talent Board found that more than half of candidates (61 percent) who had a positive applicant experience would actively recommend an organization …

  • What I Learned From a Two-Year IRS Audit
    What I Learned From a Two-Year IRS Audit Entrepreneur

    These lessons learned can help you navigate the audit process. More »What I Learned From a Two-Year IRS Audit

    What I Learned From a Two-Year IRS Audit

    These lessons learned can help you navigate the audit process.

  • How Does Ad Retargeting Really Work? [Infographic]
    How Does Ad Retargeting Really Work? [Infographic] Business 2 Community

    Here’s a dilemma that small- and medium-size businesses often face: a consumer searches for your products and services, but they don’t see your links or visit your website. Or, the consumer does visit your website, but leaves without contacting you via phone or email. How can you continue to re-engage those lost consumers? There is... More »How Does Ad Retargeting Really Work? [Infographic]

    How Does Ad Retargeting Really Work? [Infographic]

    Here’s a dilemma that small- and medium-size businesses often face: a consumer searches for your products and services, but they don’t see your links or visit your website. Or, the consumer does visit your website, but leaves without contacting you via phone or email. How can you continue to re-engage those lost consumers? …

 

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