Connect With Customers by Leveraging Smartphone Sensors

Connect With Customers by Leveraging Smartphone Sensors

At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices …

  • Creating Useful 404 Error Pages
    Creating Useful 404 Error Pages Business 2 Community

    Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the gap. It’s pretty clear that it’s time to get a new pair of shoes. Because you know what you want—the exact same pair you have... More »Creating Useful 404 Error Pages

    Creating Useful 404 Error Pages

    Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the gap. It’s pretty clear that it’s time to get a new pair of shoes. Because you know what you want—the exact same pair you have...

  • 4 Tips to Improve Email Data Quality
    4 Tips to Improve Email Data Quality Business 2 Community

    You may be the savviest salesman in the world but, at the end of the day, you’re only as good as your data. And for many companies, data could be a lot better. In a recent State of Salesforce report by Bluewolf, 25% of companies cited data as their No. 1 business challenge. And as... More »4 Tips to Improve Email Data Quality

    4 Tips to Improve Email Data Quality

    You may be the savviest salesman in the world but, at the end of the day, you’re only as good as your data. And for many companies, data could be a lot better. In a recent State of Salesforce report by Bluewolf, 25% of companies cited data as their No. 1 business challenge. And as...

  • Is This an Ad?
    Is This an Ad? Business 2 Community

    That’s the question most people will start asking themselves before reading or clicking on something online (if they have not already). The convergence of content and advertising is nothing new, of course. But in the last few years, and even the last few months, the two are accelerating toward each other at an alarming speed.... More »Is This an Ad?

    Is This an Ad?

    That’s the question most people will start asking themselves before reading or clicking on something online (if they have not already). The convergence of content and advertising is nothing new, of course. But in the last few years, and even the last few months, the two are accelerating toward each other at an alarming …

  • Four Signs That Retirement or Staff Quitting Is a Risk to Your IT Systems Business 2 Community

    Good staff can make or break a business – here’s how to make sure that your IT systems aren’t affected when they retire or leave. Your staff are a trusted asset. But those leaving or retiring present significant risks to business continuity to those who are unprepared.   1. ‘Silo’ knowledge At any point where a... More »Four Signs That Retirement or Staff Quitting Is a Risk to Your IT Systems

    Good staff can make or break a business – here’s how to make sure that your IT systems aren’t affected when they retire or leave. Your staff are a trusted asset. But those leaving or retiring present significant risks to business continuity to those who are unprepared.   1. ‘Silo’ knowledge At any point where a...

  • Career Advice from the World’s Religions Business 2 Community

    With unemployment statistics still in mediocre territory, 70 percent of American employees disengaged at work, and 41 percent of college grads in jobs that they are academically overqualified for, it’s fairly apparent Americans are feeling professionally discouraged and unfulfilled. Our response to these feelings may be to focus more on factors that are external to... More »Career Advice from the World’s Religions

    With unemployment statistics still in mediocre territory, 70 percent of American employees disengaged at work, and 41 percent of college grads in jobs that they are academically overqualified for, it’s fairly apparent Americans are feeling professionally discouraged and unfulfilled. Our response to these feelings may be …

  • How to Reach a Million People Through Content Marketing
    How to Reach a Million People Through Content Marketing Business 2 Community

    Come here. I want to tell you something. Just you. You are the only one reading this. There’s one aspect of relationship marketing that’s often overlooked. When you are creating content, you may end up with an audience of millions but you are speaking to just one person at a time. There are thousands of... More »How to Reach a Million People Through Content Marketing

    How to Reach a Million People Through Content Marketing

    Come here. I want to tell you something. Just you. You are the only one reading this. There’s one aspect of relationship marketing that’s often overlooked. When you are creating content, you may end up with an audience of millions but you are speaking to just one person at a time. There are thousands of...

  • Eight Tips to Writing More Compelling Stories Business 2 Community

    April 27th is National Storytelling Day. As captain of your corporate blog, how can you harness the power of storytelling? Consider the world’s longest, most successful commercial: The Lego Movie. By combining a great story, beautiful visuals, and memorable characters, the filmmakers created an ad that didn’t feel like an ad.  Viewers were entertained—a lot... More »Eight Tips to Writing More Compelling Stories

    April 27th is National Storytelling Day. As captain of your corporate blog, how can you harness the power of storytelling? Consider the world’s longest, most successful commercial: The Lego Movie. By combining a great story, beautiful visuals, and memorable characters, the filmmakers created an ad that didn’t feel like …

  • The Ultimate Guide to an Effective Every Door Direct Mail Campaign
    The Ultimate Guide to an Effective Every Door Direct Mail Campaign Business 2 Community

    Every Door Direct Mail (EDDM) is a perfect way to spur growth in your business by saturating entire neighborhoods using carrier routes — all without the cost of purchasing mailing lists and permits. EDDM is ideal for businesses and individuals looking to gain the attention of basically, anyone (think, “Local Postal Customer”). There is reduced... More »The Ultimate Guide to an Effective Every Door Direct Mail Campaign

    The Ultimate Guide to an Effective Every Door Direct Mail Campaign

    Every Door Direct Mail (EDDM) is a perfect way to spur growth in your business by saturating entire neighborhoods using carrier routes — all without the cost of purchasing mailing lists and permits. EDDM is ideal for businesses and individuals looking to gain the attention of basically, anyone (think, “Local Postal Customer”). …

  • What PR Pros Need to Know About Facebook’s New FB Newswire
    What PR Pros Need to Know About Facebook’s New FB Newswire Business 2 Community

    Facebook has actively been courting journalists and bloggers for years, first launching the Facebook for Journalists page in 2011 in order to position its vast social network as a source of trending and popular content. The company took their efforts a step further today, launching FB Newswire. Powered by Storyful, which describes itself as a... More »What PR Pros Need to Know About Facebook’s New FB Newswire

    What PR Pros Need to Know About Facebook’s New FB Newswire

    Facebook has actively been courting journalists and bloggers for years, first launching the Facebook for Journalists page in 2011 in order to position its vast social network as a source of trending and popular content. The company took their efforts a step further today, launching FB Newswire. Powered by Storyful, which …

  • 3 Reasons Why You Must Have a Mobile Friendly Website
    3 Reasons Why You Must Have a Mobile Friendly Website Business 2 Community

    “Do I need a mobile friendly website?” Have you asked yourself this question recently? Smart phones and other mobile devices are fast becoming the preferred method of Internet access; if you haven’t already got a mobile website, you need to get one soon. Why? Because your customers are increasingly going mobile. Mobile online shopping time... More »3 Reasons Why You Must Have a Mobile Friendly Website

    3 Reasons Why You Must Have a Mobile Friendly Website

    “Do I need a mobile friendly website?” Have you asked yourself this question recently? Smart phones and other mobile devices are fast becoming the preferred method of Internet access; if you haven’t already got a mobile website, you need to get one soon. Why? Because your customers are increasingly going mobile. Mobile …

  • Connect With Customers by Leveraging Smartphone Sensors
    Connect With Customers by Leveraging Smartphone Sensors Entrepreneur

    At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages. More »Connect With Customers by Leveraging Smartphone Sensors

    Connect With Customers by Leveraging Smartphone Sensors

    At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.

  • What Being Punched in the Face Taught Me About Business
    What Being Punched in the Face Taught Me About Business Entrepreneur

    You don't have to step in the ring, but learning how to control your fighting instincts will help you reach success. More »What Being Punched in the Face Taught Me About Business

    What Being Punched in the Face Taught Me About Business

    You don't have to step in the ring, but learning how to control your fighting instincts will help you reach success.

  • Five Ways to Convince Your Boss to Be on Social Media Business 2 Community

    Gone are the days when social media was considered just an outlet for boring social commentary or a way to tell everyone what you had for dinner. Social media management is now a key part of any successful digital marketing platform and most businesses benefit enormously from attaching social media profiles to their organisations. However,... More »Five Ways to Convince Your Boss to Be on Social Media

    Gone are the days when social media was considered just an outlet for boring social commentary or a way to tell everyone what you had for dinner. Social media management is now a key part of any successful digital marketing platform and most businesses benefit enormously from attaching social media profiles to their organisations. …

  • The ROI Of Connection In A Social-Media Culture
    The ROI Of Connection In A Social-Media Culture Entrepreneur

    You're not selling products. You are selling experiences. To make that work, connection is everything. More »The ROI Of Connection In A Social-Media Culture

    The ROI Of Connection In A Social-Media Culture

    You're not selling products. You are selling experiences. To make that work, connection is everything.

 

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