• How a Cubs Fan Lost His Eyebrows, but Gained Facebook Fame for His Business
    How a Cubs Fan Lost His Eyebrows, but Gained Facebook Fame for His Business Business 2 Community

    Sports fans are crazy. That’s a fact. Remember that Kentucky fan who preemptively got a tattoo to celebrate his team’s win in the 2014 NCAA Tournament? And then remember when Kentucky lost to Connecticut? I bet that wound will take longer to heal than the tattoo. Fans will go a long way for their team,... More »How a Cubs Fan Lost His Eyebrows, but Gained Facebook Fame for His Business

    How a Cubs Fan Lost His Eyebrows, but Gained Facebook Fame for His Business

    Sports fans are crazy. That’s a fact. Remember that Kentucky fan who preemptively got a tattoo to celebrate his team’s win in the 2014 NCAA Tournament? And then remember when Kentucky lost to Connecticut? I bet that wound will take longer to heal than the tattoo. Fans will go a long way for their team,...

  • This Is How Twitter Is Boosting IPL 2014
    This Is How Twitter Is Boosting IPL 2014 Business 2 Community

    This year the money spinner T20 cricketing entertainment Indian Premier League has moved out of the country to UAE for the initial part of the game. More than a month long cricketing feast that started from April 16, is successfully finding its space on TV and Twitter trends every day. Having partnered for the sixth... More »This Is How Twitter Is Boosting IPL 2014

    This Is How Twitter Is Boosting IPL 2014

    This year the money spinner T20 cricketing entertainment Indian Premier League has moved out of the country to UAE for the initial part of the game. More than a month long cricketing feast that started from April 16, is successfully finding its space on TV and Twitter trends every day. Having partnered for the sixth...

  • A Missed Opportunity No Business Can Afford
    A Missed Opportunity No Business Can Afford Business 2 Community

    Did you hear the story about the Wheel of Fortune contestant, who guessed every letter in the puzzle, but still managed to miss his chance to win $1 million by mispronouncing one word? What a missed opportunity! Everything he needed to be successful was right in front of him, and he still let the opportunity... More »A Missed Opportunity No Business Can Afford

    A Missed Opportunity No Business Can Afford

    Did you hear the story about the Wheel of Fortune contestant, who guessed every letter in the puzzle, but still managed to miss his chance to win $1 million by mispronouncing one word? What a missed opportunity! Everything he needed to be successful was right in front of him, and he still let the opportunity...

  • Google AdWords Announces New Features and Enhancements
    Google AdWords Announces New Features and Enhancements Business 2 Community

    New App Ads, Insightful Reporting and Enterprise Level Tools! The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing several new approaches and initiatives to AdWords through livestream. Google will be rolling out the new features to all AdWords users in the next couple... More »Google AdWords Announces New Features and Enhancements

    Google AdWords Announces New Features and Enhancements

    New App Ads, Insightful Reporting and Enterprise Level Tools! The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing several new approaches and initiatives to AdWords through livestream. Google will be rolling out the new …

  • A Quick Guide to Making Redundancies Business 2 Community

    Sadly, redundancies are a harsh reality that many businesses are forced to face and it is a difficult process for both the employers and employees to go through. However, with the right approach, the process can be made more transparent and fair which is more likely to lead to a more positive response from both... More »A Quick Guide to Making Redundancies

    Sadly, redundancies are a harsh reality that many businesses are forced to face and it is a difficult process for both the employers and employees to go through. However, with the right approach, the process can be made more transparent and fair which is more likely to lead to a more positive response from both...

  • What Social Media Still Can’t Do
    What Social Media Still Can’t Do Business 2 Community

    There is no question that social media can be a big help to marketers. We can learn more about our clients than ever before. We can even learn about our client’s customers with great ease. Online communication can help us share content at record speeds and we can also learn almost immediately what people think... More »What Social Media Still Can’t Do

    What Social Media Still Can’t Do

    There is no question that social media can be a big help to marketers. We can learn more about our clients than ever before. We can even learn about our client’s customers with great ease. Online communication can help us share content at record speeds and we can also learn almost immediately what people think...

  • Why Facebook And Google Are Pushing For Better Internet Connectivity In Emerging Markets
    Why Facebook And Google Are Pushing For Better Internet Connectivity In Emerging Markets Business 2 Community

    The topic of better Internet connectivity is a subject of much excitement these days due to both Facebook and Google making efforts to bring the Internet to places which are remote and lack good Internet connectivity. Facebook’s Internet.org initiative and Google’s Project Loon are visible efforts to bring the entire planet online by putting UAVs/baloons... More »Why Facebook And Google Are Pushing For Better Internet Connectivity In Emerging Markets

    Why Facebook And Google Are Pushing For Better Internet Connectivity In Emerging Markets

    The topic of better Internet connectivity is a subject of much excitement these days due to both Facebook and Google making efforts to bring the Internet to places which are remote and lack good Internet connectivity. Facebook’s Internet.org initiative and Google’s Project Loon are visible efforts to bring the entire planet …

  • S.A.V.V.Y. Networking — In Person and Online
    S.A.V.V.Y. Networking — In Person and Online Business 2 Community

    There are many books, articles, blogs, and speeches aimed at giving you the tools to become more effective at networking. Many of them are very valid and packed with great information. Here, I’d like to simplify networking from a personal branding perspective by offering you tools and tips for becoming more effective at identifying potential... More »S.A.V.V.Y. Networking — In Person and Online

    S.A.V.V.Y. Networking — In Person and Online

    There are many books, articles, blogs, and speeches aimed at giving you the tools to become more effective at networking. Many of them are very valid and packed with great information. Here, I’d like to simplify networking from a personal branding perspective by offering you tools and tips for becoming more effective at …

  • Six PR Insights from the Pew Research Center’s State of the Media 2014
    Six PR Insights from the Pew Research Center’s State of the Media 2014 Business 2 Community

    The Pew Research Center’s annual State of the News Media should be required reading for PR professionals. While I took issue with last year’s study – struggled to make sense of the overlap between journalism and business storytelling – the 2014 report is back on track. I’ve highlighted six points with relevance to business communicators... More »Six PR Insights from the Pew Research Center’s State of the Media 2014

    Six PR Insights from the Pew Research Center’s State of the Media 2014

    The Pew Research Center’s annual State of the News Media should be required reading for PR professionals. While I took issue with last year’s study – struggled to make sense of the overlap between journalism and business storytelling – the 2014 report is back on track. I’ve highlighted six points with relevance to business …

  • 3 Step Pinterest Blueprint: Proven SEO Formula
    3 Step Pinterest Blueprint: Proven SEO Formula Business 2 Community

    Before you start pinning away there are a few things you need to do so that you’re Pinterest business account is set-up for success. I have said this several times before, you may have the greatest images or products but if no one can find you on Pinterest then you’ll have to work even harder... More »3 Step Pinterest Blueprint: Proven SEO Formula

    3 Step Pinterest Blueprint: Proven SEO Formula

    Before you start pinning away there are a few things you need to do so that you’re Pinterest business account is set-up for success. I have said this several times before, you may have the greatest images or products but if no one can find you on Pinterest then you’ll have to work even harder...

  • Want Teens? They’re on Twitter. Today Anyway
    Want Teens? They’re on Twitter. Today Anyway Business 2 Community

    As marketers, we not only need to concentrate on the message we want to communicate on social media, we also need to look at who our target market is and where they are most active. If you are not doing that, you should be. Gone are the days when you could just share a few... More »Want Teens? They’re on Twitter. Today Anyway

    Want Teens? They’re on Twitter. Today Anyway

    As marketers, we not only need to concentrate on the message we want to communicate on social media, we also need to look at who our target market is and where they are most active. If you are not doing that, you should be. Gone are the days when you could just share a few...

  • Who Can Resist Firemen & Kittens?
    Who Can Resist Firemen & Kittens? Business 2 Community

    Okay, I’m a softie. I fully admit it. If you follow me on Facebook, I probably drive you nuts with all the posts of Farty Pants Phoebe, my own little feline furball of attitude and aggravation. My home is a mecca for rescue animals of all shapes and sizes, canine and feline. I have a... More »Who Can Resist Firemen & Kittens?

    Who Can Resist Firemen & Kittens?

    Okay, I’m a softie. I fully admit it. If you follow me on Facebook, I probably drive you nuts with all the posts of Farty Pants Phoebe, my own little feline furball of attitude and aggravation. My home is a mecca for rescue animals of all shapes and sizes, canine and feline. I have a...

  • How These 10 Marketing Campaigns Became Viral Hits
    How These 10 Marketing Campaigns Became Viral Hits Entrepreneur

    Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution. More »How These 10 Marketing Campaigns Became Viral Hits

    How These 10 Marketing Campaigns Became Viral Hits

    Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.

  • The Science Behind Crafting Contagious Content
    The Science Behind Crafting Contagious Content Entrepreneur

    Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality. More »The Science Behind Crafting Contagious Content

    The Science Behind Crafting Contagious Content

    Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.

 

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