http://smallbusiness.yahoo.com/r-index Find information to help grow your online business with business plans, Thomas Register, news articles and more http://smallbusiness.yahoo.com/r-article-a-114168-m-6-sc-45-building_brand_value_the_playboy_way-i This article is an edited excerpt from  Building Brand Value the Playboy Way , available from Palgrave Macmillan. What’s the first ... Sun, 13 Sep 2009 17:00:00 -0700 114168 http://smallbusiness.yahoo.com/r-article-a-114059-m-6-sc-45-rvca_a_brand_like_no_other-i A box full of surf/skate label RVCA clothing lands on the driveway of artist Kevin Ancell's Bay Area, Calif., home. Within minutes, the kids and ... Mon, 23 Feb 2009 16:00:00 -0800 114059 http://smallbusiness.yahoo.com/r-article-a-114021-m-6-sc-45-10_tips_for_getting_your_business_on_reality_tv-i Whether or not reality TV truly reflects the real world, it does generate real publicity. We spoke to Chuck LaBella, New Wave Entertainment's ... Wed, 04 Feb 2009 16:00:00 -0800 114021 http://smallbusiness.yahoo.com/r-article-a-114012-m-6-sc-45-use_stories_to_add_oomph_to_your_brand-i Whether your business is local or global, you can make a tremendous brand impression by telling stories--real-world stories that illustrate how your ... Wed, 04 Feb 2009 16:00:00 -0800 114012 http://smallbusiness.yahoo.com/r-article-a-113988-m-6-sc-45-4_metrics_for_measuring_success-i There's an old saying in business that you can only improve that which you measure. It makes sense that if you set a goal to improve your ... Wed, 21 Jan 2009 16:00:00 -0800 113988 http://smallbusiness.yahoo.com/r-article-a-113983-m-6-sc-45-five_greatand_necessarymarketing_makeovers-i We scoured the country for brands that underwent extreme makeovers and found five that looked great to us. Then we put them to the experts for the ... Tue, 20 Jan 2009 16:00:00 -0800 113983 http://smallbusiness.yahoo.com/r-article-a-113899-m-6-sc-45-subway_hits_the_spot-i Wed, 17 Dec 2008 16:00:00 -0800 113899 http://smallbusiness.yahoo.com/r-article-a-113844-m-6-sc-45-brand_makeovers_3_lessons_in_reinvention-i Brands are like beauty queens: Even the most illustrious need makeovers from time to time. Big names overhaul their brands to boost sales by getting ... Sun, 23 Nov 2008 16:00:00 -0800 113844 http://smallbusiness.yahoo.com/r-article-a-113802-m-6-sc-45-connect_the_branding_dots-i The look and feel of your logo and website can put lots of money in your pocket, but the way the dots connect may surprise you. Start with the ... Sun, 09 Nov 2008 16:00:00 -0800 113802 http://smallbusiness.yahoo.com/r-article-a-113756-m-6-sc-45-a.s.a.p._brandingpms_color-i Nothing is more single-handedly important to your branding efforts than color. Today's consumers face more choices than ever before, yet have ... Tue, 21 Oct 2008 17:00:00 -0700 113756 http://smallbusiness.yahoo.com/r-article-a-113713-m-6-sc-45-tightwad_bank_a_lesson_in_branding-i Sometimes it's all in a name. Six-month-old Tightwad Bank in Tightwad, Mo., uses the double-take factor to drum up business without even trying. ... Mon, 06 Oct 2008 17:00:00 -0700 113713 http://smallbusiness.yahoo.com/r-article-a-113664-m-6-sc-45-specialists_win_more_referrals-i You may perform a variety of services or offer a range of products, but if you want a referral, your description of what you do should be detailed ... Tue, 23 Sep 2008 17:00:00 -0700 113664 http://smallbusiness.yahoo.com/r-article-a-113665-m-6-sc-45-a.s.a.p._brandingadjective-i Every brand platform needs an adjective. By this I mean every brand needs to own a word in the minds of consumers. Jif peanut butter, for example for ... Tue, 23 Sep 2008 17:00:00 -0700 113665 http://smallbusiness.yahoo.com/r-article-a-113739-m-6-sc-45-sales_on_your_side-i Cassie understood the importance of maintaining great relationships with her outside sales partners. Without their support, her earnings would fall ... Wed, 17 Sep 2008 17:00:00 -0700 113739 http://smallbusiness.yahoo.com/r-article-a-113631-m-6-sc-45-whats_in_a_name_everything-i Products may come and go, but company names can last forever. When starting a new company, take the time to choose a name that distinguishes your ... Thu, 11 Sep 2008 17:00:00 -0700 113631 http://smallbusiness.yahoo.com/r-article-a-113610-m-6-sc-45-personal_effects-i It was hard for Beth Vincent to eat well as a pregnant working woman on the run. Her hunger spawned an idea: Why not create an all-natural ... Sun, 31 Aug 2008 17:00:00 -0700 113610 http://smallbusiness.yahoo.com/r-article-a-113616-m-6-sc-45-its_in_the_bag-i Consumers are becoming increasingly eco-conscious and more likely to reuse shopping bags, but bags that look stylish have the edge. Smart ... Sun, 31 Aug 2008 17:00:00 -0700 113616 http://smallbusiness.yahoo.com/r-article-a-113594-m-6-sc-45-guerrillas_use_wordofmouth_marketing-i This article has been excerpted from  Guerrilla Marketing on the Internet  by  Jay Conrad Levinson ,  Mitch Meyerson ... Wed, 27 Aug 2008 17:00:00 -0700 113594 http://smallbusiness.yahoo.com/r-article-a-113567-m-6-sc-45-avoid_greenwashing_your_business-i Green marketing represents a fraction of the $150 billion advertising industry. But from corporate offices to media firms, the buzz is about finding ... Tue, 19 Aug 2008 17:00:00 -0700 113567 http://smallbusiness.yahoo.com/r-article-a-113543-m-6-sc-45-a.s.a.p._branding-i To successfully brand your small company, you must know who you are and show who you are in every aspect of your business--but especially in your ... Thu, 03 Jul 2008 17:00:00 -0700 113543 http://smallbusiness.yahoo.com/r-article-a-113392-m-6-sc-45-admit_one-i Much has been written about the importance of brands, especially in this crowded, competitive world. If you're not a brand, you're just a ... Mon, 30 Jun 2008 17:00:00 -0700 113392 http://smallbusiness.yahoo.com/r-article-a-113724-m-6-sc-45-painting_the_picture-i Lots of people ask me the question, How can I get people to evangelize my product? Bookmark this: The key to evangelism is having a great product. It ... Mon, 30 Jun 2008 17:00:00 -0700 113724 http://smallbusiness.yahoo.com/r-article-a-113389-m-6-sc-45-a_profitable_helping_of_sustainability-i I have two reasons why I'm dedicating a two-part series to green restaurants.  The first is that restaurants account for one-third of ... Thu, 26 Jun 2008 17:00:00 -0700 113389 http://smallbusiness.yahoo.com/r-article-a-113379-m-6-sc-45-5_hidden_benefits_of_designing_it_yourself-i These days, do-it-yourself (DIY) is everywhere, invading industry after industry. So if you're weighing the pros and cons of designing your ... Tue, 24 Jun 2008 17:00:00 -0700 113379 http://smallbusiness.yahoo.com/r-article-a-113356-m-6-sc-45-restaurants_produce_green_profits-i Here’s why I am writing a two-part series about restaurants and "Going Green":  According to the National Restaurant ... Sun, 15 Jun 2008 17:00:00 -0700 113356 http://smallbusiness.yahoo.com/r-article-a-113317-m-6-sc-45-a_spiking_striking_success-i For Gabrielle Reece, home means the pristine, peaceful beaches of Maui, Hawaii, for six months a year and the beachfront, celebrity-filled community ... Wed, 04 Jun 2008 17:00:00 -0700 113317 http://smallbusiness.yahoo.com/r-article-a-113157-m-6-sc-45-5_ways_to_spring_clean_your_brand-i When is the last time you took a hard look at all your branding materials (e.g., your marketing materials, packaging and website)? Do they match one ... Sun, 11 May 2008 17:00:00 -0700 113157 http://smallbusiness.yahoo.com/r-article-a-112921-m-6-sc-45-differentiating_your_business-i Some of the most successful businesses in the world have made their mark by articulating their unique capabilities. FedEx put itself on the map by ... Mon, 25 Feb 2008 16:00:00 -0800 112921 http://smallbusiness.yahoo.com/r-article-a-112914-m-6-sc-45-the_new_rules_of_ebranding-i Have you ever considered the differences between traditional, "offline" branding and branding on the internet? Many traditional branding ... Sun, 24 Feb 2008 16:00:00 -0800 112914 http://smallbusiness.yahoo.com/r-article-a-112905-m-6-sc-45-the_influencers-i To see a slideshow of this year's influencers, click  here In our first-annual look at the nation?s top 25 influencers, we name the ... Thu, 07 Feb 2008 16:00:00 -0800 112905