Yahoo! Small Business: Public Relations http://smallbusiness.yahoo.com/r-index Find information to help grow your online business with business plans, Thomas Register, news articles and more Move Ideas from One Business to Another http://smallbusiness.yahoo.com/r-article-a-114357-m-6-sc-44-move_ideas_from_one_business_to_another-i For business purposes, focus on "practical creativity." Creative thinking guru and one-time leader in the development of Walt Disney World ... Wed, 27 Jan 2010 16:00:00 -0800 114357 Time to Audit Your Image http://smallbusiness.yahoo.com/r-article-a-114344-m-6-sc-44-time_to_audit_your_image-i The first place you must start in your analysis is your telephone--or in the case of a web-based business, your customer support department or live ... Thu, 14 Jan 2010 16:00:00 -0800 114344 Leverage the Ups and Downs of the Housing Market http://smallbusiness.yahoo.com/r-article-a-114330-m-6-sc-44-leverage_the_ups_and_downs_of_the_housing_market-i When the real estate bubble finally burst, more than a few businesses felt the effects. One of the most far-reaching results of the market fall was a ... Tue, 05 Jan 2010 16:00:00 -0800 114330 A Good Year for Business Planning http://smallbusiness.yahoo.com/r-article-a-114329-m-6-sc-44-a_good_year_for_business_planning-i I'm optimistic about business planning for 2010, and I'm expecting it to be a good year. People are going to do more and better business ... Tue, 05 Jan 2010 16:00:00 -0800 114329 Success is All in the Attitude http://smallbusiness.yahoo.com/r-article-a-114324-m-6-sc-44-success_is_all_in_the_attitude-i What's important to the success of small-business owners and entrepreneurs? Knowledge, skill and talent.People have confidence in trustworthy ... Sun, 03 Jan 2010 16:00:00 -0800 114324 Don't Be Your Own Worst Enemy http://smallbusiness.yahoo.com/r-article-a-114325-m-6-sc-44-dont_be_your_own_worst_enemy-i You've heard it a million times by now: We're in the midst of the worst recession any of us will ever live through and no one knows how long ... Wed, 30 Dec 2009 16:00:00 -0800 114325 Integrate Social Media Into Your Website http://smallbusiness.yahoo.com/r-article-a-114318-m-6-sc-44-integrate_social_media_into_your_website-i Your website is your online center of operations, but if you use social media as part of your advertising, market positioning and promotional ... Sun, 27 Dec 2009 16:00:00 -0800 114318 10 Ways a Facebook Fan Page Helps Your Business http://smallbusiness.yahoo.com/r-article-a-114321-m-6-sc-44-10_ways_a_facebook_fan_page_helps_your_business-i Facebook  is a social network, not a shopping network, so why should any business spend resources establishing and maintaining a  Fan Page ... Sun, 27 Dec 2009 16:00:00 -0800 114321 Focus Your Social Media Strategy http://smallbusiness.yahoo.com/r-article-a-114314-m-6-sc-44-focus_your_social_media_strategy-i Much has been touted about the new social media tools that allow small businesses unprecedented access to marketing channels in the digital space. ... Mon, 21 Dec 2009 16:00:00 -0800 114314 Treat the Media Like Your Best Customers http://smallbusiness.yahoo.com/r-article-a-114307-m-6-sc-44-treat_the_media_like_your_best_customers-i Entrepreneurs everywhere are bumping heads in a mad rush to jump on one of the most effective marketing tactics in this recession-era economy--public ... Thu, 17 Dec 2009 16:00:00 -0800 114307 Be Your Own Publicist http://smallbusiness.yahoo.com/r-article-a-114290-m-6-sc-44-be_your_own_publicist-i If you're a regular reader, you might have noticed my recent focus on sales. In today's economy, nothing is as important as sales. And for ... Thu, 10 Dec 2009 16:00:00 -0800 114290 7 Holiday Marketing Mistakes to Avoid http://smallbusiness.yahoo.com/r-article-a-114291-m-6-sc-44-7_holiday_marketing_mistakes_to_avoid-i The holidays have arrived, and you still don't have a plan for marketing to your current customers or reaching out to new markets. Why do the ... Thu, 10 Dec 2009 16:00:00 -0800 114291 Learn From Tiger's PR Troubles http://smallbusiness.yahoo.com/r-article-a-114286-m-6-sc-44-learn_from_tigers_pr_troubles-i I don't usually like to jump onto celebrity news bandwagons, but the media melee around Tiger Woods' public admission of his personal ... Wed, 09 Dec 2009 16:00:00 -0800 114286 Grab the Holiday Spotlight http://smallbusiness.yahoo.com/r-article-a-114285-m-6-sc-44-grab_the_holiday_spotlight-i November and December can be the most difficult time to get your message out. The news cycle is not only crowded with holiday-themed gift guides, ... Tue, 08 Dec 2009 16:00:00 -0800 114285 The Intersection of Awareness and New Media http://smallbusiness.yahoo.com/r-article-a-114257-m-6-sc-44-the_intersection_of_awareness_and_new_media-i How to brand and sell a product is rapidly changing as consumers increase their commitment to sustainability, wellness and social media. Today an ... Thu, 05 Nov 2009 16:00:00 -0800 114257 4 Sure Ways to Get Publicity http://smallbusiness.yahoo.com/r-article-a-114261-m-6-sc-44-4_sure_ways_to_get_publicity-i Whether your business is exclusively online, a brick-and-mortar store or a combination, you need publicity. People need to learn about what you offer ... Wed, 04 Nov 2009 16:00:00 -0800 114261 FTC Aims to Uproot Deception http://smallbusiness.yahoo.com/r-article-a-114245-m-6-sc-44-ftc_aims_to_uproot_deception-i The Federal Trade Commission recently revised its policy on the Use of Endorsements and Testimonials, extended now to account for social media ... Mon, 26 Oct 2009 17:00:00 -0700 114245 10 Ways to Waste Your Time in a Networking Group http://smallbusiness.yahoo.com/r-article-a-114232-m-6-sc-44-10_ways_to_waste_your_time_in_a_networking_group-i Word-of-mouth marketing is a sure-fire way to generate new business. A single referral can start a chain reaction of new business as positive word ... Thu, 15 Oct 2009 17:00:00 -0700 114232 Drive Sales With Tutorials http://smallbusiness.yahoo.com/r-article-a-114200-m-6-sc-44-drive_sales_with_tutorials-i Ken Zwerdling hasn’t met too many of his clients face-to-face. As CEO of  Foreign Translations, Inc. , a translating, interpreting and ... Wed, 23 Sep 2009 17:00:00 -0700 114200 Strengthen Your Hellos and Goodbyes http://smallbusiness.yahoo.com/r-article-a-114166-m-6-sc-44-strengthen_your_hellos_and_goodbyes-i When someone signs up for your e-mail list--whether they found you online, received a forward or referral, or they signed up in person at your place ... Mon, 14 Sep 2009 17:00:00 -0700 114166 Set Your Company's Message Free http://smallbusiness.yahoo.com/r-article-a-114179-m-6-sc-44-set_your_companys_message_free-i Is all press good press? This is one of those philosophical questions that have haunted PR professionals and business owners for ages, probably since ... Mon, 07 Sep 2009 17:00:00 -0700 114179 Be Efficient With Your Social Networking http://smallbusiness.yahoo.com/r-article-a-114186-m-6-sc-44-be_efficient_with_your_social_networking-i This article is an excerpt from  Get Connected: The Social Networking Toolkit for Business  by Starr Hall and Chadd Rosenberg, available ... Tue, 01 Sep 2009 17:00:00 -0700 114186 How to Survive the Oprah Effect http://smallbusiness.yahoo.com/r-article-a-114152-m-6-sc-44-how_to_survive_the_oprah_effect-i Two weeks after quitting a full-time job in marketing to spend more time with her young son, Olivia Logan was watching The Ellen DeGeneres Show when ... Thu, 26 Mar 2009 17:00:00 -0700 114152 Uncensored Sales Strategies http://smallbusiness.yahoo.com/r-article-a-114140-m-6-sc-44-uncensored_sales_strategies-i Sydney Biddle Barrows is a speaker, consultant, writer and sales professional. Her first book was a take on her life story that ended up on the ... Sun, 22 Mar 2009 17:00:00 -0700 114140 Do More with Less http://smallbusiness.yahoo.com/r-article-a-114096-m-6-sc-44-do_more_with_less-i Tough economic times are forcing many companies to cut back marketing and advertising budgets. According to figures released by the ... Tue, 03 Mar 2009 16:00:00 -0800 114096 Word-of-Mouth Marketing Can Bite Back http://smallbusiness.yahoo.com/r-article-a-114083-m-6-sc-44-wordofmouth_marketing_can_bite_back-i Word-of-mouth is the most effective form of advertising--but it's not the safest. Some people approach referral marketing with an attitude that ... Tue, 03 Mar 2009 16:00:00 -0800 114083 Put Your Customers' Stories to Work for Your Brand http://smallbusiness.yahoo.com/r-article-a-114082-m-6-sc-44-put_your_customers_stories_to_work_for_your_brand-i Telling memorable stories about your customers' real-world experiences can build your credibility, add moxie to your marketing and luster to your ... Tue, 03 Mar 2009 16:00:00 -0800 114082 Crowdsourcing: Free Problem-Solving for Your Biz http://smallbusiness.yahoo.com/r-article-a-114068-m-6-sc-44-crowdsourcing_free_problemsolving_for_your_biz-i If two heads are better than one, are millions of heads worldwide that many times better than the heads in your office? The growing number of ... Tue, 24 Feb 2009 16:00:00 -0800 114068 What to Sell for Your Mail Order Business http://smallbusiness.yahoo.com/r-article-a-114074-m-6-sc-44-what_to_sell_for_your_mail_order_business-i This article has been excerpted from  Start Your Own Mail Order Business  by Rich Mintzer, available from  SmallBizBooks.com . To be ... Tue, 24 Feb 2009 16:00:00 -0800 114074 A Marketer's Sharpest Tool: The Copywriting Outline http://smallbusiness.yahoo.com/r-article-a-114022-m-6-sc-44-a_marketers_sharpest_tool_the_copywriting_outline-i Each time you want to create an advertising or promotional campaign you can refer to your copywriting outline to cull the best attributes and ... Wed, 04 Feb 2009 16:00:00 -0800 114022