Yahoo! Small Business: Public Relations http://smallbusiness.yahoo.com/r-index Find information to help grow your online business with business plans, Thomas Register, news articles and more Strengthen Your Hellos and Goodbyes http://smallbusiness.yahoo.com/r-article-a-114166-m-6-sc-44-strengthen_your_hellos_and_goodbyes-i When someone signs up for your e-mail list--whether they found you online, received a forward or referral, or they signed up in person at your place ... Mon, 14 Sep 2009 17:00:00 -0700 114166 Set Your Company's Message Free http://smallbusiness.yahoo.com/r-article-a-114179-m-6-sc-44-set_your_companys_message_free-i Is all press good press? This is one of those philosophical questions that have haunted PR professionals and business owners for ages, probably since ... Mon, 07 Sep 2009 17:00:00 -0700 114179 Be Efficient With Your Social Networking http://smallbusiness.yahoo.com/r-article-a-114186-m-6-sc-44-be_efficient_with_your_social_networking-i This article is an excerpt from  Get Connected: The Social Networking Toolkit for Business  by Starr Hall and Chadd Rosenberg, available ... Tue, 01 Sep 2009 17:00:00 -0700 114186 How to Survive the Oprah Effect http://smallbusiness.yahoo.com/r-article-a-114152-m-6-sc-44-how_to_survive_the_oprah_effect-i Two weeks after quitting a full-time job in marketing to spend more time with her young son, Olivia Logan was watching The Ellen DeGeneres Show when ... Thu, 26 Mar 2009 17:00:00 -0700 114152 Uncensored Sales Strategies http://smallbusiness.yahoo.com/r-article-a-114140-m-6-sc-44-uncensored_sales_strategies-i Sydney Biddle Barrows is a speaker, consultant, writer and sales professional. Her first book was a take on her life story that ended up on the ... Sun, 22 Mar 2009 17:00:00 -0700 114140 Put Your Customers' Stories to Work for Your Brand http://smallbusiness.yahoo.com/r-article-a-114082-m-6-sc-44-put_your_customers_stories_to_work_for_your_brand-i Telling memorable stories about your customers' real-world experiences can build your credibility, add moxie to your marketing and luster to your ... Tue, 03 Mar 2009 16:00:00 -0800 114082 Do More with Less http://smallbusiness.yahoo.com/r-article-a-114096-m-6-sc-44-do_more_with_less-i Tough economic times are forcing many companies to cut back marketing and advertising budgets. According to figures released by the ... Tue, 03 Mar 2009 16:00:00 -0800 114096 Word-of-Mouth Marketing Can Bite Back http://smallbusiness.yahoo.com/r-article-a-114083-m-6-sc-44-wordofmouth_marketing_can_bite_back-i Word-of-mouth is the most effective form of advertising--but it's not the safest. Some people approach referral marketing with an attitude that ... Tue, 03 Mar 2009 16:00:00 -0800 114083 What to Sell for Your Mail Order Business http://smallbusiness.yahoo.com/r-article-a-114074-m-6-sc-44-what_to_sell_for_your_mail_order_business-i This article has been excerpted from  Start Your Own Mail Order Business  by Rich Mintzer, available from  SmallBizBooks.com . To be ... Tue, 24 Feb 2009 16:00:00 -0800 114074 Crowdsourcing: Free Problem-Solving for Your Biz http://smallbusiness.yahoo.com/r-article-a-114068-m-6-sc-44-crowdsourcing_free_problemsolving_for_your_biz-i If two heads are better than one, are millions of heads worldwide that many times better than the heads in your office? The growing number of ... Tue, 24 Feb 2009 16:00:00 -0800 114068 A Marketer's Sharpest Tool: The Copywriting Outline http://smallbusiness.yahoo.com/r-article-a-114022-m-6-sc-44-a_marketers_sharpest_tool_the_copywriting_outline-i Each time you want to create an advertising or promotional campaign you can refer to your copywriting outline to cull the best attributes and ... Wed, 04 Feb 2009 16:00:00 -0800 114022 A Historical Perspective http://smallbusiness.yahoo.com/r-article-a-113974-m-6-sc-44-a_historical_perspective-i 2002:    RIM introduces BlackBerry 5810. View a slideshow of this timeline  here . Wed, 21 Jan 2009 16:00:00 -0800 113974 Avoid the Pitfalls of Social Networking http://smallbusiness.yahoo.com/r-article-a-113966-m-6-sc-44-avoid_the_pitfalls_of_social_networking-i The internet provides an impressive way to connect with people (in essence leveling the playing field for home based business owners). Incorporating ... Tue, 20 Jan 2009 16:00:00 -0800 113966 Copywriting Grammar Ain't Perfect http://smallbusiness.yahoo.com/r-article-a-113774-m-6-sc-44-copywriting_grammar_aint_perfect-i One of the most important aspects of writing great copy is making sure it's grammatically correct. That doesn't mean, however, you need to ... Thu, 30 Oct 2008 17:00:00 -0700 113774 Social Marketing http://smallbusiness.yahoo.com/r-article-a-113762-m-6-sc-44-social_marketing-i Buying a diamond is typically an interactive, hands-on experience. So $15 million Whiteflash.com, an online diamond jewelry retailer, has sought out ... Tue, 14 Oct 2008 17:00:00 -0700 113762 Going, Going, Gone? http://smallbusiness.yahoo.com/r-article-a-113505-m-6-sc-44-going_going_gone-i Does the business section in your daily newspaper appear to be shrinking? It's not your imagination. Publications like The Boston Globe are ... Thu, 31 Jul 2008 17:00:00 -0700 113505 Get Your Copy Write http://smallbusiness.yahoo.com/r-article-a-113400-m-6-sc-44-get_your_copy_write-i Do you consider yourself a great writer? If you're like most business owners, writing anything--from a brochure to a newspaper ad--probably ... Sun, 29 Jun 2008 17:00:00 -0700 113400 Teaching Old Dogs New Tricks http://smallbusiness.yahoo.com/r-article-a-113159-m-6-sc-44-teaching_old_dogs_new_tricks-i Media professionals today are taking on more responsibility, facing changing job requirements, and are more aware of the commercial side of the ... Thu, 08 May 2008 17:00:00 -0700 113159 The Essentials of Guerrilla Marketing http://smallbusiness.yahoo.com/r-article-a-113082-m-6-sc-44-the_essentials_of_guerrilla_marketing-i As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee ... Tue, 29 Apr 2008 17:00:00 -0700 113082 The Essentials of Guerrilla Marketing http://smallbusiness.yahoo.com/r-article-a-113052-m-6-sc-44-the_essentials_of_guerrilla_marketing-i As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee ... Tue, 29 Apr 2008 17:00:00 -0700 113052 The Essentials of Guerrilla Marketing http://smallbusiness.yahoo.com/r-article-a-113134-m-6-sc-44-the_essentials_of_guerrilla_marketing-i As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee ... Tue, 29 Apr 2008 17:00:00 -0700 113134 The Essentials of Guerrilla Marketing http://smallbusiness.yahoo.com/r-article-a-113109-m-6-sc-44-the_essentials_of_guerrilla_marketing-i As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee ... Tue, 29 Apr 2008 17:00:00 -0700 113109 A With a QVC Veteran http://smallbusiness.yahoo.com/r-article-a-113174-m-6-sc-44-a_with_a_qvc_veteran-i Interview conducted by Alexa Vaughn With 14 years of selling more than a hundred of his inventions on QVC, Nick Romer has a lot of expertise to share ... Wed, 16 Apr 2008 17:00:00 -0700 113174 Practice Makes Perfect Networking http://smallbusiness.yahoo.com/r-article-a-113035-m-6-sc-44-practice_makes_perfect_networking-i These are the two things you should know about networking: 1. "Practice makes perfect" is not enough.Practice alone is not enough. It must ... Tue, 15 Apr 2008 17:00:00 -0700 113035 Globetrotting Entrepreneurs http://smallbusiness.yahoo.com/r-article-a-113026-m-6-sc-44-globetrotting_entrepreneurs-i The globetrotting lifestyle is typically exclusive to jet-set, elite billionaires. But as offices go virtual and technology evolves, small-business ... Tue, 15 Apr 2008 17:00:00 -0700 113026 Attention, Please http://smallbusiness.yahoo.com/r-article-a-113023-m-6-sc-44-attention_please-i Here's a biography guaranteed to make you feel like a sloth. Gurbaksh Chahal dropped out of school at 16 to found the online ad network ... Mon, 31 Mar 2008 17:00:00 -0700 113023 No Sour Grapes http://smallbusiness.yahoo.com/r-article-a-113017-m-6-sc-44-no_sour_grapes-i "A lot more companies are finding value in learning more about wine," says Don Sritong, corporate sommelier and managing partner of Just ... Mon, 31 Mar 2008 17:00:00 -0700 113017 Customize Your Referral Strategies http://smallbusiness.yahoo.com/r-article-a-112983-m-6-sc-44-customize_your_referral_strategies-i One of the things I often tell people is to remember what Tony Alessandro calls, the Platinum Rule: Treat others the way they want to be treated. ... Mon, 24 Mar 2008 17:00:00 -0700 112983 Spring Into Style http://smallbusiness.yahoo.com/r-article-a-112968-m-6-sc-44-spring_into_style-i Running a business is tough. You're tired, stressed, and that pair of trousers you threw in the laundry basket yesterday is probably going back ... Wed, 12 Mar 2008 17:00:00 -0700 112968 Stop Blaming Your Network http://smallbusiness.yahoo.com/r-article-a-112884-m-6-sc-44-stop_blaming_your_network-i One of the problems people often have when they establish a referral network is that once they feel unsatisfied with their referrals, they blame ... Sun, 10 Feb 2008 16:00:00 -0800 112884