http://smallbusiness.yahoo.com/r-index Find information to help grow your online business with business plans, Thomas Register, news articles and more http://smallbusiness.yahoo.com/r-article-a-114358-m-6-sc-42-craft_engaging_newsletter_content-i Over the past decade, I've met thousands of business and franchise owners, nonprofit and association marketers and other professionals who've ... Wed, 27 Jan 2010 16:00:00 -0800 114358 http://smallbusiness.yahoo.com/r-article-a-114278-m-6-sc-42-are_you_facing_a_commodity_trap-i What do high-end fashion companies, New York restaurants and Harley-Davidson have in common? All are, or have been, in a battle against ... Mon, 30 Nov 2009 16:00:00 -0800 114278 http://smallbusiness.yahoo.com/r-article-a-114266-m-6-sc-42-take_your_message_to_the_monitors-i Online video should be a critical component of your marketing toolkit. Affordable, accessible and effective, it creates dynamic, visual vignettes ... Thu, 19 Nov 2009 16:00:00 -0800 114266 http://smallbusiness.yahoo.com/r-article-a-114242-m-6-sc-42-get_past_the_budget_roadblock-i During economic contractions your clients are going to become more resistant, more selective and more fearful about how they spend their money. ... Wed, 28 Oct 2009 17:00:00 -0700 114242 http://smallbusiness.yahoo.com/r-article-a-114237-m-6-sc-42-online_advertising_made_simple-i Right now, the internet accounts for one third of the typical media day for all U.S. adults. Consumers spend nearly four hours online daily according ... Thu, 22 Oct 2009 17:00:00 -0700 114237 http://smallbusiness.yahoo.com/r-article-a-114227-m-6-sc-42-2_businesses_1_marketing_plan-i Can you imagine bringing together two different businesses for a single advertisement? Say Bud Light and GEICO create a Super Bowl ad together, or a ... Wed, 14 Oct 2009 17:00:00 -0700 114227 http://smallbusiness.yahoo.com/r-article-a-114167-m-6-sc-42-who_is_jason_sadler_and_why_should_you_care-i Jason Sadler started a company, IWearYourShirt.com , which, as the name implies, is a service where Sadler wears your company shirt; uploads a ... Sun, 13 Sep 2009 17:00:00 -0700 114167 http://smallbusiness.yahoo.com/r-article-a-114176-m-6-sc-42-print_ads_a_bargain_for_buyers-i If you're thinking about promoting your business through print advertising, you've picked a good time. Most newspapers and magazines are ... Tue, 08 Sep 2009 17:00:00 -0700 114176 http://smallbusiness.yahoo.com/r-article-a-114180-m-6-sc-42-learn_to_leverage_the_radio-i Along with print and TV, radio is one of the most popular forms of conventional, "offline" advertising. It can also be one of the most ... Wed, 02 Sep 2009 17:00:00 -0700 114180 http://smallbusiness.yahoo.com/r-article-a-114121-m-6-sc-42-recession_marketing_all_about_connections-i This spring, acquiring new customers presents a whole different set of challenges. We've entered an era of relationship marketing thanks to the ... Thu, 12 Mar 2009 17:00:00 -0700 114121 http://smallbusiness.yahoo.com/r-article-a-114135-m-6-sc-42-an_entrepreneur_walks_into_a_bar._._.-i If Shaun Clancy, owner of Foley's NY Pub & Restaurant, ever decides to leave the hospitality business, he could transition into a top ... Wed, 11 Mar 2009 17:00:00 -0700 114135 http://smallbusiness.yahoo.com/r-article-a-114116-m-6-sc-42-capitalize_on_nostalgia-i Searching for the next big idea? Sometimes all it takes is a dash of the old to bring new splendor. Indeed, ideas that come from nostalgia are ... Sun, 15 Feb 2009 16:00:00 -0800 114116 http://smallbusiness.yahoo.com/r-article-a-114044-m-6-sc-42-10_steps_to_effective_copywriting-i Well-crafted copywriting doesn't need to beat a person over the head. It doesn't have to drown in bold typeface and capitalization. The ... Sun, 15 Feb 2009 16:00:00 -0800 114044 http://smallbusiness.yahoo.com/r-article-a-114108-m-6-sc-42-take_your_tag_line_from_drab_to_fab-i Fly the friendly skies." "We try harder." "Don't leave home without it." That little plug after your company name or ... Wed, 11 Feb 2009 16:00:00 -0800 114108 http://smallbusiness.yahoo.com/r-article-a-114025-m-6-sc-42-turn_superstition_into_marketing_gold-i If you asked someone to list a few factors that impact business performance, paraskevidekatriaphobia--fear of Friday the 13th--probably wouldn't ... Tue, 10 Feb 2009 16:00:00 -0800 114025 http://smallbusiness.yahoo.com/r-article-a-114034-m-6-sc-42-how_to_make_your_message_stick-i Do you ever find yourself humming an old advertising jingle you remember from childhood? It's a common occurrence for all of us. Some things just ... Tue, 10 Feb 2009 16:00:00 -0800 114034 http://smallbusiness.yahoo.com/r-article-a-114032-m-6-sc-42-a_great_ad_campaign_can_last_forever-i  On closer examination, this little story reveals even more. It shows two peoples' very different values, and why what I call ... Tue, 10 Feb 2009 16:00:00 -0800 114032 http://smallbusiness.yahoo.com/r-article-a-114002-m-6-sc-42-a_marketing_home_run-i Flowers run in Rick Canale's family, but baseball runs in his blood. By combining his passions, he helped the family business bloom. For ... Thu, 29 Jan 2009 16:00:00 -0800 114002 http://smallbusiness.yahoo.com/r-article-a-114000-m-6-sc-42-no_better_time_for_email_marketing-i With the new year comes new challenges. As business owners and operators, consumers, and citizens, we know that the climate has changed radically in ... Thu, 29 Jan 2009 16:00:00 -0800 114000 http://smallbusiness.yahoo.com/r-article-a-113982-m-6-sc-42-make_your_business_the_next_economic_epidemic-i When it comes to viral video marketing, the big boys are using it as a cheap way to reach younger and more web-savvy audiences. But when you're a ... Sun, 25 Jan 2009 16:00:00 -0800 113982 http://smallbusiness.yahoo.com/r-article-a-113963-m-6-sc-42-top_secret_get_your_email_opened-i As the economy continues along its unsteady path, many small-business owners have been asking me what they can do to keep their businesses ... Wed, 14 Jan 2009 16:00:00 -0800 113963 http://smallbusiness.yahoo.com/r-article-a-113995-m-6-sc-42-do_marketing_counterstrikes_work-i It's hard not to laugh at Apple Inc.'s "I'm a Mac" ad campaign, which pits the cool, trendy Mac guy against the conservative, ... Sun, 11 Jan 2009 16:00:00 -0800 113995 http://smallbusiness.yahoo.com/r-article-a-113907-m-6-sc-42-5_ways_to_kill_a_great_marketing_plan-i A good marketing plan is like a battle plan or a game plan; it should serve as a guide and a blueprint for the actions you need to take to grow your ... Thu, 18 Dec 2008 16:00:00 -0800 113907 http://smallbusiness.yahoo.com/r-article-a-113903-m-6-sc-42-best_and_worst_marketing_ideas_._._._ever-i Some marketing efforts manage to hit the ball out of the park. They resonate with the consumer, generate tremendous buzz and even permeate pop ... Wed, 17 Dec 2008 16:00:00 -0800 113903 http://smallbusiness.yahoo.com/r-article-a-113865-m-6-sc-42-10_advertising_words_to_avoid_in_2009-i The economy, unemployment, companies folding, people losing their homes--2008 has left consumers wary of businesses. And that lack of consumer ... Wed, 10 Dec 2008 16:00:00 -0800 113865 http://smallbusiness.yahoo.com/r-article-a-113883-m-6-sc-42-2009_the_year_of_onetoone_marketing-i As we kick off 2009, one thing is crystal clear: We're entering an entirely new era for marketers. Let's call this the year for building ... Wed, 10 Dec 2008 16:00:00 -0800 113883 http://smallbusiness.yahoo.com/r-article-a-113847-m-6-sc-42-young_and_in_charge-i Even if you're a young college entrepreneur at the top of your game, you probably still need to persuade potential clients to look beyond your ... Mon, 17 Nov 2008 16:00:00 -0800 113847 http://smallbusiness.yahoo.com/r-article-a-113814-m-6-sc-42-not_your_fathers_marketing_campaign-i In a tough economy, with businesses and consumers cutting back on spending, even the best advertising may not be enough to sway shoppers. Right now, ... Sun, 16 Nov 2008 16:00:00 -0800 113814 http://smallbusiness.yahoo.com/r-article-a-113833-m-6-sc-42-look_good_online-i The onslaught of blogs, discussion forums and user-generated media has changed the flow of information about people, products and brands forever. ... Sun, 16 Nov 2008 16:00:00 -0800 113833 http://smallbusiness.yahoo.com/r-article-a-113777-m-6-sc-42-develop_a_magnetic_personality-i There are two elements involved in becoming a magnet. The first is your ability to attract people. The second is your approachability, the extent to ... Thu, 30 Oct 2008 17:00:00 -0700 113777