http://smallbusiness.yahoo.com/r-index Find information to help grow your online business with business plans, Thomas Register, news articles and more http://smallbusiness.yahoo.com/r-article-a-77567-m-6-sc-39-improving_email_delivery_rates-i Tips to get higher delivery rates on your email campaigns Mon, 28 Jul 2008 00:00:00 -0700 77567 http://smallbusiness.yahoo.com/r-article-a-112361-m-6-sc-39-turning_browsers_into_buyers-i Tips to get higher delivery rates on your email campaigns Mon, 28 Jul 2008 00:00:00 -0700 112361 http://smallbusiness.yahoo.com/r-article-a-112362-m-6-sc-39-roi_through_relevance-i Driving ROI through email marketing relevance: key tactics Mon, 28 Jul 2008 00:00:00 -0700 112362 http://smallbusiness.yahoo.com/r-article-a-70130-m-6-sc-39-the_accidental_spammer-i Email "spam" is in the eye of the reader-one person's valued information may be another person's spam. You know your list is truly ... Mon, 28 Jul 2008 00:00:00 -0700 70130 http://smallbusiness.yahoo.com/r-article-a-77569-m-6-sc-39-getting_the_right_message_out_as_easy_as_ab-i In an effort to increase your click-through and open rates, consider implementing an A/B test. Mon, 28 Jul 2008 00:00:00 -0700 77569 http://smallbusiness.yahoo.com/r-article-a-77568-m-6-sc-39-taking_your_campaigns_to_the_next_level-i Try new email marketing tactics that are proven to drive results Mon, 28 Jul 2008 00:00:00 -0700 77568 http://smallbusiness.yahoo.com/r-article-a-70131-m-6-sc-39-change_is_good-i Redesigning an email template is something that every email marketer has had to consider at one point or another. Very few websites out there have ... Mon, 28 Jul 2008 00:00:00 -0700 70131 http://smallbusiness.yahoo.com/r-article-a-70132-m-6-sc-39-content_is_still_king-i A great-looking email template can do a lot for your campaigns, from establishing credibility with your readers to establishing brand recognition ... Mon, 28 Jul 2008 00:00:00 -0700 70132 http://smallbusiness.yahoo.com/r-article-a-112529-m-6-sc-39-ask_and_you_shall_succeed-i You've probably heard the saying "Beauty is in the eye of the beholder." When applied to e-mail marketing, a more appropriate variation ... Wed, 22 Aug 2007 17:00:00 -0700 112529 http://smallbusiness.yahoo.com/r-article-a-112472-m-6-sc-39-the_difference_a_test_makes-i What if you could make a slight change to one of your e-mails and get a 20 percent lift in opens or a 10 percent increase in sales? You would do it ... Mon, 23 Jul 2007 17:00:00 -0700 112472 http://smallbusiness.yahoo.com/r-article-a-112404-m-6-sc-39-make_an_offer_they_wont_refuse-i Take action. Isn't that what you want your readers to do when they receive and read your e-mails? You may want them to buy a product, pay for a ... Tue, 19 Jun 2007 17:00:00 -0700 112404 http://smallbusiness.yahoo.com/r-article-a-112245-m-6-sc-39-email_subject_lines_beyond_the_basics-i Last month, we examined the important role the subject line plays in getting your contacts to open the e-mails you send. Now that we've ... Sun, 08 Apr 2007 17:00:00 -0700 112245 http://smallbusiness.yahoo.com/r-article-a-112201-m-6-sc-39-12_months_of_holiday_promotions-i If you think holiday marketing begins just after Halloween and ends on New Year's Day, think again. For most small businesses, holidays from ... Tue, 13 Feb 2007 16:00:00 -0800 112201 http://smallbusiness.yahoo.com/r-article-a-112166-m-6-sc-39-capture_holiday_business-i Email marketing could be the best gift you could give yourself this season. Tue, 21 Nov 2006 00:00:00 -0800 112166 http://smallbusiness.yahoo.com/r-article-a-70116-m-6-sc-39-a_powerful_email_communication_tool_for_your_business-i Do you demand greater impact from your email communications? A more powerful email tool may be the solution you're looking for. Thu, 20 Jul 2006 00:00:00 -0700 70116 http://smallbusiness.yahoo.com/r-article-a-6669-m-6-sc-39-email_marketing_overview-i Email is a simple, fast, cost-effective and powerful way to communicate with customers and prospects. Incorporating email marketing into your overall ... Tue, 19 Apr 2005 00:00:00 -0700 6669 http://smallbusiness.yahoo.com/r-article-a-6671-m-6-sc-39-creating_maintaining_and_using_email_lists-i Staying in touch with existing customers is the best way to make sure that they remain customers. And continually getting your message across to ... Tue, 19 Apr 2005 00:00:00 -0700 6671 http://smallbusiness.yahoo.com/r-article-a-6672-m-6-sc-39-building_and_writing_email_messages-i An effective email marketing campaign is a great way to build your business, and taking the time to develop the content of your emails will go a long ... Tue, 19 Apr 2005 00:00:00 -0700 6672 http://smallbusiness.yahoo.com/r-article-a-6673-m-6-sc-39-choosing_an_email_marketing_firm-i Your email marketing campaign could be one of the largest components of your marketing efforts, and, as such, needs to be done correctly so that it ... Tue, 19 Apr 2005 00:00:00 -0700 6673 http://smallbusiness.yahoo.com/r-article-a-112161-m-6-sc-39-create_demand_with_email_newsletters-i You have registered your site with search engines, implemented a public relations campaign, and purchased advertising. But your site's daily visitors... Thu, 31 Mar 2005 00:00:00 -0800 112161 http://smallbusiness.yahoo.com/r-article-a-1990-m-6-sc-39-small_businesses_marketing_with_text_messaging-i Text messaging is gaining popularity as an advertising medium because it is relatively inexpensive and allows businesses to reach out to highly... Thu, 31 Mar 2005 00:00:00 -0800 1990 http://smallbusiness.yahoo.com/r-article-a-1609-m-6-sc-43-how_to_qualify_sales_prospects-i When you're striving to grow your business, it's easy to get caught up chasing every lead that comes your way. But all prospects are not created... Tue, 30 Nov 2004 00:00:00 -0800 1609 http://smallbusiness.yahoo.com/r-article-a-112114-m-6-sc-39-developing_email_marketing_lists-i Email-marketing can generate leads and increase sales for less cost than traditional direct marketing. Learn how to develop your email list to... Fri, 12 Nov 2004 00:00:00 -0800 112114 http://smallbusiness.yahoo.com/r-article-a-112113-m-6-sc-39-ten_attentiongetting_ways_to_use_email_lists-i Email offers you new ways to make the most of your marketing efforts. Fri, 05 Nov 2004 00:00:00 -0800 112113 http://smallbusiness.yahoo.com/r-article-a-112109-m-6-sc-39-ten_key_steps_to_successfully_marketing_your_business_online-i It has never been easier or more cost effective to market online. There are numerous Web sites, consultants, software packages, and other tools to... Sun, 31 Oct 2004 00:00:00 -0700 112109 http://smallbusiness.yahoo.com/r-article-a-1281-m-6-sc-39-four_rules_of_permission_marketing-i E-mail marketing is one of the most effective weapons in a small business owner's arsenal. Be sure to keep these four important points in mind when... Sat, 23 Oct 2004 00:00:00 -0700 1281 http://smallbusiness.yahoo.com/r-article-a-2205-m-6-sc-39-marketing_by_email-i Discover how email newsletters and comprehensive email software can help grow your business. Wed, 15 May 2002 00:00:00 -0700 2205 http://smallbusiness.yahoo.com/r-article-a-2206-m-6-sc-39-mass_emarketing-i Despite its negative rap, direct e-mail marketing presents a marketing opportunity worth exploring. Read on. Fri, 22 Mar 2002 00:00:00 -0800 2206