Yahoo! Small Business: Paid Search http://smallbusiness.yahoo.com/r-index Find information to help grow your online business with business plans, Thomas Register, news articles and more Paid Search Overview http://smallbusiness.yahoo.com/r-article-a-6655-m-6-sc-36-paid_search_overview-i Search engine optimization (SEO) can get you noticed, but sometimes you need to go the extra mile to separate yourself from your competition. ... Thu, 13 Apr 2006 09:25:18 -0700 6655 A Fish Tale: How one Wall Street dealmaker traded a future in finance for a future in flies. http://smallbusiness.yahoo.com/r-article-a-29089-m-6-sc-36-a_fish_tale_how_one_wall_street_dealmaker_traded_a_future_in_finance_for_a_future_in_flies.-i What happens when an avid fly-fisherman decides to cast a line into online business? Why, he catches customers. It was 2003 when Wall Street salesman ... Wed, 29 Mar 2006 00:00:00 -0800 29089 Paid Search Reporting and Performance Tracking http://smallbusiness.yahoo.com/r-article-a-6657-m-6-sc-36-paid_search_reporting_and_performance_tracking-i Paid search marketing is one of the most effective ways to create an online presence for your business. By bidding on keywords, you can get a higher ... Tue, 19 Apr 2005 00:00:00 -0700 6657 Using Bid Management Software http://smallbusiness.yahoo.com/r-article-a-6658-m-6-sc-36-using_bid_management_software-i Paid search marketing has rapidly become an effective way to get your web site to the highest position on major search engines. This process relies ... Tue, 19 Apr 2005 00:00:00 -0700 6658 Calculating Return on Investment: Pay-Per-Click Search http://smallbusiness.yahoo.com/r-article-a-6659-m-6-sc-36-calculating_return_on_investment_payperclick_search-i Paid search marketing can help increase your visibility online, but it’s important that you make sure your investment, both money and time, is ... Tue, 19 Apr 2005 00:00:00 -0700 6659 When to Hire a Search Engine Marketing Firm http://smallbusiness.yahoo.com/r-article-a-6660-m-6-sc-36-when_to_hire_a_search_engine_marketing_firm-i Managing your web site — optimizing it for search engines, keeping keywords current, deciding how much to bid on each keyword, and tracking the ... Tue, 19 Apr 2005 00:00:00 -0700 6660 Keyword Bidding http://smallbusiness.yahoo.com/r-article-a-6656-m-6-sc-36-keyword_bidding-i Most online shoppers turn to search engines when looking for a specific product or service. Paying to have your ads listed in search engine results ... Tue, 19 Apr 2005 00:00:00 -0700 6656