http://smallbusiness.yahoo.com/r-index Find information to help grow your online business with business plans, Thomas Register, news articles and more http://smallbusiness.yahoo.com/r-article-a-114257-m-6-sc-44-the_intersection_of_awareness_and_new_media-i How to brand and sell a product is rapidly changing as consumers increase their commitment to sustainability, wellness and social media. Today an ... Thu, 05 Nov 2009 16:00:00 -0800 114257 http://smallbusiness.yahoo.com/r-article-a-114260-m-6-sc-46-market_with_meaning-i When Rob Kaufelt bought Murray’s Cheese in 1991, the Greenwich Village cheese shop was a mom-and-pop hole-in-the-wall known mostly to the ... Thu, 05 Nov 2009 16:00:00 -0800 114260 http://smallbusiness.yahoo.com/r-article-a-114261-m-6-sc-44-4_sure_ways_to_get_publicity-i Whether your business is exclusively online, a brick-and-mortar store or a combination, you need publicity. People need to learn about what you offer ... Wed, 04 Nov 2009 16:00:00 -0800 114261 http://smallbusiness.yahoo.com/r-article-a-114250-m-6-sc-45-are_you_losing_control_of_your_brand_online-i With the use of social media incontrovertibly on the rise, it's no surprise that more and more businesses are jumping aboard to become ... Thu, 29 Oct 2009 17:00:00 -0700 114250 http://smallbusiness.yahoo.com/r-article-a-114243-m-6-sc-46-make_the_most_of_your_advertising_dollars-i These days, most U.S. markets are buyer's markets, meaning that consumers have great leverage to get a lot of value for their dollars. Right now, ... Wed, 28 Oct 2009 17:00:00 -0700 114243 http://smallbusiness.yahoo.com/r-article-a-114242-m-6-sc-42-get_past_the_budget_roadblock-i During economic contractions your clients are going to become more resistant, more selective and more fearful about how they spend their money. ... Wed, 28 Oct 2009 17:00:00 -0700 114242 http://smallbusiness.yahoo.com/r-article-a-114245-m-6-sc-44-ftc_aims_to_uproot_deception-i The Federal Trade Commission recently revised its policy on the Use of Endorsements and Testimonials, extended now to account for social media ... Mon, 26 Oct 2009 17:00:00 -0700 114245 http://smallbusiness.yahoo.com/r-article-a-114237-m-6-sc-42-online_advertising_made_simple-i Right now, the internet accounts for one third of the typical media day for all U.S. adults. Consumers spend nearly four hours online daily according ... Thu, 22 Oct 2009 17:00:00 -0700 114237 http://smallbusiness.yahoo.com/r-article-a-114233-m-6-sc-41-give_your_marketing_a_fall_lift-i Here in New England, the leaves on the trees have turned blazing colors. They're a brilliant reminder of the change of seasons, and their time is ... Tue, 20 Oct 2009 17:00:00 -0700 114233 http://smallbusiness.yahoo.com/r-article-a-114234-m-6-sc-46-focus_on_core_customers-i In past columns I have written about the opportunities created by our current economic climate. Regardless of where you fit on the spectrum of ... Tue, 20 Oct 2009 17:00:00 -0700 114234 http://smallbusiness.yahoo.com/r-article-a-114228-m-6-sc-45-does_your_brand_tell_a_powerful_story-i One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell ... Sun, 18 Oct 2009 17:00:00 -0700 114228 http://smallbusiness.yahoo.com/r-article-a-114230-m-6-sc-46-keep_your_regulars_happy-i Some small business owners are so focused on attracting new customers they forget to take care of the ones they already have. And neglected customers ... Thu, 15 Oct 2009 17:00:00 -0700 114230 http://smallbusiness.yahoo.com/r-article-a-114232-m-6-sc-44-10_ways_to_waste_your_time_in_a_networking_group-i Word-of-mouth marketing is a sure-fire way to generate new business. A single referral can start a chain reaction of new business as positive word ... Thu, 15 Oct 2009 17:00:00 -0700 114232 http://smallbusiness.yahoo.com/r-article-a-114224-m-6-sc-46-want_the_sale_offer_a_test_drive-i A very close friend of mine was looking to replace his old flat screen TV, one of the first ever manufactured, for a state-of-the-art plasma TV. ... Wed, 14 Oct 2009 17:00:00 -0700 114224 http://smallbusiness.yahoo.com/r-article-a-114227-m-6-sc-42-2_businesses_1_marketing_plan-i Can you imagine bringing together two different businesses for a single advertisement? Say Bud Light and GEICO create a Super Bowl ad together, or a ... Wed, 14 Oct 2009 17:00:00 -0700 114227 http://smallbusiness.yahoo.com/r-article-a-114226-m-6-sc-41-marketing_to_a_captive_audience-i Want to catch the eye of high-income customers? Your best chance may come while they wait to board airplanes. For instance, travelers strolling ... Wed, 14 Oct 2009 17:00:00 -0700 114226 http://smallbusiness.yahoo.com/r-article-a-114206-m-6-sc-46-celebrate_your_customers-i Do you ever give your customers a standing ovation? I mean a real flag waving hoopla?Do you make a fuss over them? Do you go over the top in ... Tue, 29 Sep 2009 17:00:00 -0700 114206 http://smallbusiness.yahoo.com/r-article-a-114207-m-6-sc-41-marketing_locally_think_globally-i It's a paradox: So many online merchants, yet so few willing to reach for the stars by thinking beyond the American market. They don't call ... Tue, 29 Sep 2009 17:00:00 -0700 114207 http://smallbusiness.yahoo.com/r-article-a-114200-m-6-sc-44-drive_sales_with_tutorials-i Ken Zwerdling hasn’t met too many of his clients face-to-face. As CEO of  Foreign Translations, Inc. , a translating, interpreting and ... Wed, 23 Sep 2009 17:00:00 -0700 114200 http://smallbusiness.yahoo.com/r-article-a-114160-m-6-sc-46-is_every_customer_a_good_customer-i The goal for most people when they start a business is to find and build a solid customer base. Out of eagerness or desperation to build the ... Tue, 15 Sep 2009 17:00:00 -0700 114160 http://smallbusiness.yahoo.com/r-article-a-114166-m-6-sc-44-strengthen_your_hellos_and_goodbyes-i When someone signs up for your e-mail list--whether they found you online, received a forward or referral, or they signed up in person at your place ... Mon, 14 Sep 2009 17:00:00 -0700 114166 http://smallbusiness.yahoo.com/r-article-a-114167-m-6-sc-42-who_is_jason_sadler_and_why_should_you_care-i Jason Sadler started a company, IWearYourShirt.com , which, as the name implies, is a service where Sadler wears your company shirt; uploads a ... Sun, 13 Sep 2009 17:00:00 -0700 114167 http://smallbusiness.yahoo.com/r-article-a-114168-m-6-sc-45-building_brand_value_the_playboy_way-i This article is an edited excerpt from  Building Brand Value the Playboy Way , available from Palgrave Macmillan. What’s the first ... Sun, 13 Sep 2009 17:00:00 -0700 114168 http://smallbusiness.yahoo.com/r-article-a-114173-m-6-sc-46-anchor_your_networking_with_strong_relationships-i This summer, our family took a small-ship tour of the Great Barrier Reef near Australia. The first night we were on the ship, we noticed that the ... Wed, 09 Sep 2009 17:00:00 -0700 114173 http://smallbusiness.yahoo.com/r-article-a-114176-m-6-sc-42-print_ads_a_bargain_for_buyers-i If you're thinking about promoting your business through print advertising, you've picked a good time. Most newspapers and magazines are ... Tue, 08 Sep 2009 17:00:00 -0700 114176 http://smallbusiness.yahoo.com/r-article-a-114179-m-6-sc-44-set_your_companys_message_free-i Is all press good press? This is one of those philosophical questions that have haunted PR professionals and business owners for ages, probably since ... Mon, 07 Sep 2009 17:00:00 -0700 114179 http://smallbusiness.yahoo.com/r-article-a-114180-m-6-sc-42-learn_to_leverage_the_radio-i Along with print and TV, radio is one of the most popular forms of conventional, "offline" advertising. It can also be one of the most ... Wed, 02 Sep 2009 17:00:00 -0700 114180 http://smallbusiness.yahoo.com/r-article-a-114186-m-6-sc-44-be_efficient_with_your_social_networking-i This article is an excerpt from  Get Connected: The Social Networking Toolkit for Business  by Starr Hall and Chadd Rosenberg, available ... Tue, 01 Sep 2009 17:00:00 -0700 114186 http://smallbusiness.yahoo.com/r-article-a-114152-m-6-sc-44-how_to_survive_the_oprah_effect-i Two weeks after quitting a full-time job in marketing to spend more time with her young son, Olivia Logan was watching The Ellen DeGeneres Show when ... Thu, 26 Mar 2009 17:00:00 -0700 114152 http://smallbusiness.yahoo.com/r-article-a-114140-m-6-sc-44-uncensored_sales_strategies-i Sydney Biddle Barrows is a speaker, consultant, writer and sales professional. Her first book was a take on her life story that ended up on the ... Sun, 22 Mar 2009 17:00:00 -0700 114140