Yahoo! Small Business: Ecommerce http://smallbusiness.yahoo.com/r-index Find information to help grow your online business with business plans, Thomas Register, news articles and more Put the 'Pay' in Pay-Per-Click http://smallbusiness.yahoo.com/r-article-a-114277-m-3-sc-18-put_the_pay_in_payperclick-i When pay-per-click advertising is good, it's very, very good. Nothing gets highly targeted traffic to your website faster, or gives you a nimbler ... Mon, 30 Nov 2009 16:00:00 -0800 114277 Gear Up for the Holidays--and Beyond http://smallbusiness.yahoo.com/r-article-a-114265-m-3-sc-18-gear_up_for_the_holidaysand_beyond-i You can't claim to have lived in New England until you've gotten through a winter. The same could be said for e-commerce sites. Whatever ... Thu, 19 Nov 2009 16:00:00 -0800 114265 Dress Up Your Online Store for the Holidays http://smallbusiness.yahoo.com/r-article-a-114268-m-3-sc-18-dress_up_your_online_store_for_the_holidays-i Online shopping last year was up 55 percent over the previous year for holiday shoppers as many time-crunched Santas and gift givers tried to save ... Tue, 17 Nov 2009 16:00:00 -0800 114268 9 Vital Statistics for Tracking Site Traffic http://smallbusiness.yahoo.com/r-article-a-114241-m-3-sc-18-9_vital_statistics_for_tracking_site_traffic-i The great advantage online businesses have over other businesses is that you can measure almost everything about your customers--where they come ... Tue, 20 Oct 2009 17:00:00 -0700 114241 Make Your New Site Social http://smallbusiness.yahoo.com/r-article-a-113989-m-3-sc-18-make_your_new_site_social-i Your website may be just hours old, but that doesn't mean it's too early to start integrating social networking. Wine retail startup Bin ... Wed, 21 Jan 2009 16:00:00 -0800 113989 Join Forces Online http://smallbusiness.yahoo.com/r-article-a-113725-m-3-sc-18-join_forces_online-i Considering its focus on PBX and telecom, 24-by-7 Service Inc. felt awfully disconnected from its customers, and that was translating into too many ... Wed, 17 Sep 2008 17:00:00 -0700 113725 Give Web Users What They Really Want http://smallbusiness.yahoo.com/r-article-a-113614-m-3-sc-18-give_web_users_what_they_really_want-i What people want online is something guerrillas think about a lot. Whether it's for fun or work or something else, understanding consumers' ... Sun, 07 Sep 2008 17:00:00 -0700 113614 You Pay to Fly http://smallbusiness.yahoo.com/r-article-a-113617-m-3-sc-18-you_pay_to_fly-i Not long ago, buying a deeply discounted coach seat entitled you to a paper ticket, a meal and soft drink, a pillow and blanket, and a window or ... Sun, 31 Aug 2008 17:00:00 -0700 113617 Follow Me http://smallbusiness.yahoo.com/r-article-a-113609-m-3-sc-18-follow_me-i As general manager of global research for Hitwise, an online market research firm, Bill Tancer monitors the daily online behavior of more than 10 ... Sun, 31 Aug 2008 17:00:00 -0700 113609 Reaching Beyond Borders http://smallbusiness.yahoo.com/r-article-a-113477-m-3-sc-18-reaching_beyond_borders-i The explosion of Web 2.0 has impacted the way people gather information and communicate. Large audiences around the world, as well as those with very ... Tue, 22 Jul 2008 17:00:00 -0700 113477 Convert Customers With a Perfect Landing Page http://smallbusiness.yahoo.com/r-article-a-113372-m-3-sc-18-convert_customers_with_a_perfect_landing_page-i You put all kinds of work into creating a great pay-per-click ad, filling it with exactly the right keywords to catch the attention of your target ... Thu, 19 Jun 2008 17:00:00 -0700 113372 Understand Google's Guidelines http://smallbusiness.yahoo.com/r-article-a-113034-m-3-sc-18-understand_googles_guidelines-i Meet Google, the "coolest kid" on the cyberblock! Google is popular, and popularity means it may be tough to get in initially. Even if you ... Wed, 16 Apr 2008 17:00:00 -0700 113034 Grow Your Biz--From eBay and Beyond http://smallbusiness.yahoo.com/r-article-a-112996-m-3-sc-18-grow_your_bizfrom_ebay_and_beyond-i Setting up shop on eBay, Amazon, ProStores, and other auction and e-commerce sites is a great way to live the entrepreneurial dream. The problem is ... Wed, 26 Mar 2008 17:00:00 -0700 112996 Survive the Storm http://smallbusiness.yahoo.com/r-article-a-112988-m-3-sc-18-survive_the_storm-i These days, the financial pages and TV news shows are full of them--doom and gloom stories about the current economic slowdown sparked by the ... Tue, 25 Mar 2008 17:00:00 -0700 112988 Spread Your Wings Online http://smallbusiness.yahoo.com/r-article-a-112937-m-3-sc-18-spread_your_wings_online-i If you own a retail store and you're not selling online, you're already behind in the game. But it's not enough just to have an online ... Thu, 28 Feb 2008 16:00:00 -0800 112937 Slashing Student Costs http://smallbusiness.yahoo.com/r-article-a-112900-m-3-sc-18-slashing_student_costs-i Buying textbooks, using them for a few months and then trying to sell them back to the bookstore is a frustrating tradition, where students get back ... Sun, 17 Feb 2008 16:00:00 -0800 112900 New Ways to Pay http://smallbusiness.yahoo.com/r-article-a-112887-m-3-sc-18-new_ways_to_pay-i Have you noticed anything different about your favorite online retailers lately? Take a closer look at their checkout options, and you may find some ... Wed, 06 Feb 2008 16:00:00 -0800 112887 Promoting Affiliate Products http://smallbusiness.yahoo.com/r-article-a-112819-m-3-sc-18-promoting_affiliate_products-i For this column, I am addressing a question that Izak, one of my readers, recently sent me. His question reflects a common problem people have when ... Sun, 30 Dec 2007 16:00:00 -0800 112819 Top 11 Money-Wasting AdWords Mistakes http://smallbusiness.yahoo.com/r-article-a-112739-m-3-sc-18-top_11_moneywasting_adwords_mistakes-i In my daily interaction with search engine marketing clients, I come across bad habits that businesses and individuals continually repeat. I see a ... Thu, 29 Nov 2007 16:00:00 -0800 112739 Selling Your Business Online http://smallbusiness.yahoo.com/r-article-a-112681-m-3-sc-18-selling_your_business_online-i Many business owners looking to sell their business don't realize they can use the internet to make the selling process go more smoothly. Online ... Thu, 08 Nov 2007 16:00:00 -0800 112681 Snapshot of an Underdog http://smallbusiness.yahoo.com/r-article-a-112621-m-3-sc-18-snapshot_of_an_underdog-i Who: Chris MacAskill, 53, and Don MacAskill, 30 What: SmugMug, a photo sharing and printing site Where: Mountain View, California Any company ... Mon, 08 Oct 2007 17:00:00 -0700 112621 A Marketplace with a Mission http://smallbusiness.yahoo.com/r-article-a-112615-m-3-sc-18-a_marketplace_with_a_mission-i After speaking with Rob Kalin, the founder of handmade products marketplace Etsy.com, it's apparent that like any true entrepreneur, his company ... Tue, 02 Oct 2007 17:00:00 -0700 112615 I Got Traffic. Now What? http://smallbusiness.yahoo.com/r-article-a-112601-m-3-sc-18-i_got_traffic._now_what-i Congratulations. Through diligent keyword placement, content creation, and internal and external link development, you've optimized your site to ... Thu, 27 Sep 2007 17:00:00 -0700 112601 Promoting Your Web Biz with eBay http://smallbusiness.yahoo.com/r-article-a-112550-m-3-sc-18-promoting_your_web_biz_with_ebay-i With 244 million registered users, eBay  is an opportunity you don't want to miss. Yet few people realize what an incredibly useful tool ... Sun, 26 Aug 2007 17:00:00 -0700 112550 Press Your Luxe http://smallbusiness.yahoo.com/r-article-a-112505-m-3-sc-18-press_your_luxe-i From diamonds and designer jewelry to high-end shoes and handbags, luxe goods are flying off virtual shelves. According to an April 2006 report from ... Tue, 31 Jul 2007 17:00:00 -0700 112505 Google's New Ad Format http://smallbusiness.yahoo.com/r-article-a-112347-m-3-sc-18-googles_new_ad_format-i Whether you buy pay-per-click ads or get paid to place them on your website, Google is beta testing an ad format that might change the way you do ... Wed, 30 May 2007 17:00:00 -0700 112347 Make the Most of Your Site?s Sign-Up Experience http://smallbusiness.yahoo.com/r-article-a-112301-m-3-sc-18-make_the_most_of_your_sites_signup_experience-i The "join my mailing list" sign-up box on your website makes it easy for visitors to add themselves to your e-mail list. If you don't ... Mon, 14 May 2007 17:00:00 -0700 112301 Want to Grow? Then Test. http://smallbusiness.yahoo.com/r-article-a-112282-m-3-sc-18-want_to_grow_then_test.-i The only way to keep track of what you're doing right with your online business is to test everything you do and track the results. Let's say ... Tue, 01 May 2007 17:00:00 -0700 112282 15 Sites for Promoting Your Local Business http://smallbusiness.yahoo.com/r-article-a-112229-m-3-sc-18-15_sites_for_promoting_your_local_business-i The advertising of the future is going online--and going local. This hot trend is growing rapidly and shows no signs of letting up. In fact, ... Wed, 14 Feb 2007 16:00:00 -0800 112229 Selling Computers and Accessories on eBay http://smallbusiness.yahoo.com/r-article-a-112213-m-3-sc-18-selling_computers_and_accessories_on_ebay-i Note: This article was excerpted from How to Sell Computers and Accessories on eBay , which is available from EntrepreneurPress.com . Computers and ... Mon, 08 Jan 2007 16:00:00 -0800 112213