Customer Service
In Sales, Give 'Em the Unexpected
Every sales meeting you go to is really an ambush in disguise. The clients, prospects or customers you're going to see know ...
Every sales meeting you go to is really an ambush in disguise. The clients, prospects or customers you're going to see know ...
4 Ways to Kill a Deal in Brazil
When Jason Lomoriello, now 38, first traveled to Brazil right out of college, he was blown away by, well, everything--the ...
When Jason Lomoriello, now 38, first traveled to Brazil right out of college, he was blown away by, well, everything--the ...
Sales Lessons From a Fly Fishing Master
When I was an adolescent, I went fly fishing with my father, a master of the sport. We were wading in a stream in upstate New ...
When I was an adolescent, I went fly fishing with my father, a master of the sport. We were wading in a stream in upstate New ...
Keep Your Eye on the Prize: Customers
I speak with dozens of entrepreneurs a week and am regularly struck by the passion with which they talk about both their ...
I speak with dozens of entrepreneurs a week and am regularly struck by the passion with which they talk about both their ...
All Customer Service Articles
Entrepreneur.com - Nickels and dimes add up fast, and while consumers might not be aware of the extra charges at first, they're sure to feel it in their pocketbooks later. Bob Sullivan coins it ...
• Cultivate Stronger Customer Bonds
Entrepreneur.com - Have you noticed your inboxes are filling up faster lately with promotions from businesses desperate to get your attention? If you're like me and getting bombarded with ...
• Start With the Top Dog: A Sales Primer
Entrepreneur.com - In uncertain times, it's more important than ever to forge alliances with the right people, but with executive assistants guarding the gateway to the bigwigs, it takes a ...
• When the Selling Gets Tough, the Tough Get Smart
Entrepreneur.com - "How do you sell in an environment where no one is buying anything?" A frustrated and frightened salesman asked me that just the other day. And I had a hard time ...
• Marketing That Takes Flight
Entrepreneur.com - Steve Astephen's legacy is everywhere. It's in the oceans. It's in the mountains. It's on the street. But more than anywhere, it's in the air, where his ...
• How to Make a Powerful First Impression
Entrepreneur.com - If it's true that time is money, then it's small wonder business owners find they can never truly clock out. Wherever they go and whomever they meet, entrepreneurs are ...
• 5 Steps to Customer Loyalty Surveys That Work
Entrepreneur.com - Let's not sugar-coat it: It's looking pretty darn ugly out there. I'm no economist, so I'm not about to predict the markets or the stability of the economy, but I ...
• Convert Passers-By Into Purchasers
Entrepreneur.com - Marketing can be a tricky game for small-business owners who don't have a lot of cash or the expertise to devise grand marketing schemes. That's why smart business owners ...
• All Well and Good
Entrepreneur.com - For John Roberson, motivating his 32 employees to be healthy is often as simple as rewarding them with a pair of cowboy boots. "We define wellness more liberally than others ...
• Tailor-Made
Entrepreneur.com - The word new holds the promise of wonderful things in Brazil, India and the United Arab Emirates--but not in Finland, the Netherlands or Slovenia. There, few people expect new ...
• 7 Biggest Mistakes in Setting Prices
Entrepreneur.com - One of the biggest challenges for any business is pricing. This applies not only to a startup, but also to well-established businesses, especially those in lower-margin, highly ...
• Do You Know What Your Audience Wants?
Entrepreneur.com - Defining your target market and converting it into a customer base can be an expensive and time-consuming process. Part of the process involves identifying the goods and services ...
• Appeal to Consumers' Five Senses
Entrepreneur.com - The key to writing effective copy is crafting compelling descriptions to make consumers think they can't live without the product being advertised. Copywriters use a wealth of ...
• 3 Secrets to a Site that Sells
Entrepreneur.com - So, you've got your site up. Now what? You need to drive traffic, grow your opt-in list, make sales and work on your SEO. The list seems endless. Step back for a minute and ...
• Do the Two-Step
Entrepreneur.com - Every business needs leads; they're the lifeblood of your marketing machine. The trick is to set up a marketing system that lets you create a steady flow of leads without ...
• Generating More Referrals
Entrepreneur.com - It is certainly true that larger networking groups can generate more referrals exponentially. True, that is, within each type of referral group. Among strong-contact referral ...
• What Marketing Is and Is Not
Entrepreneur.com - Guerrillas know that marketing is just a fancy word for selling. It's more common sense and patience than anything else. It's a process and not an event. Marketing is any ...
• It's Always Your Lucky Day
Entrepreneur.com - When I first met Don Levine, creator of G.I. Joe action figures, he was a guest on my New York City radio show. He told me that one of his secrets to success is to go after what ...
• Go Blog-wild
Entrepreneur.com - Word-of-mouth has taken on a whole new meaning with the growth of the blogosphere, opening doors to both international and local markets. Blogs forge a personal connection with ...
• Keep Your Customers From Straying
Entrepreneur.com - During these economic times, people are more selective on where they spend their money. When they do decide to open their checkbooks, you want to be their first choice. Therefore, ...