Branding
Restaurant Reviews Hunger for the Web
A hit on public TV, Chicago's Check, Please! sees the Net as a bigger market for its popular videos
A hit on public TV, Chicago's Check, Please! sees the Net as a bigger market for its popular videos
When Your Ad Tactics Don't Fit Your Brand
It's a common mistake advertisers make—falling in love with a novel idea and force-fitting it (or not) to the overall...
It's a common mistake advertisers make—falling in love with a novel idea and force-fitting it (or not) to the overall...
Building a Brand with Widgets
The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing. But...
The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing. But...
Differentiating Your Business
Some of the most successful businesses in the world have made their mark by articulating their unique capabilities. FedEx put ...
Some of the most successful businesses in the world have made their mark by articulating their unique capabilities. FedEx put ...
All Branding Articles
Entrepreneur.com - Have you ever considered the differences between traditional, "offline" branding and branding on the internet? Many traditional branding strategies don't translate ...
• The Influencers
Entrepreneur.com - To see a slideshow of this year's influencers, click here In our first-annual look at the nation?s top 25 influencers, we name the individuals, groups and trends we ...
• Go for the Green
Entrepreneur.com - Selling environmentally friendly products and services has gone mainstream. Not only is this good for the planet, it?s also great news for your business because consumers are ...
• The Whole Package
Entrepreneur.com - You see big corporations jumping on the latest packaging trends, from temperature-sensitive labels (Coors Light) and packaging reduction programs (Wal-Mart) to revamped looks ...
• Colors That Bring Out Your Brand
Entrepreneur.com - According to research, color greatly boosts brand recognition and plays a huge role in a consumer's choice of product. It also triggers memory and evokes emotion. So if color ...
• 10 Cheap Ways to Build Your Brand
Entrepreneur.com - Many small businesses are good at pursuing a relationship with customers, but they aren't as good at nurturing it. Nurturing a relationship allows you to reinforce your brand ...
• 6 Ways to Convey Quality
Entrepreneur.com - Let's say that what differentiates your product or service from your competitor's is quality. It may seem like advertising "quality" would be a breeze, right? ...
• Up, Up and Away
Entrepreneur.com - Who: Ted Adams, 38; Alex Garner, 36; Kris Oprisko, 38; and Robbie Robbins, 37 What: IDW Publishing , the publishing division of Idea and Design Works, a design, production and ...
• What's Your Story?
Entrepreneur.com - Often what sets one company apart from the next is the entrepreneur at its helm--his or her personality, history and philosophy shape the company's corporate culture and, ...
• What Your Sign-off is Really Saying
Entrepreneur.com - You've just finished composing an e-mail to a potential client you've talked with a few times before. Now for the tricky part: your sign-off. Should you use ...
• Target the Right Niche
Entrepreneur.com - It's a common misconception that if you're not casting a wide net with your marketing, you're leaving money on the table. Actually, the opposite is true. It's more ...
• Protecting Your Brand with Trademarks
Entrepreneur.com - Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing ...
• The Art of the Bylined Article
Entrepreneur.com - Have you read a magazine or online article and thought to yourself, ?I could write an article just like this,? but soon came to the realization that you're not a reporter and ...
• 7 Ways to Build Brand Awareness
Yahoo! - A good web site has the potential to sell products and promote your company's image. Find out how to make the most of the Internet by creating a web site that builds brand...
• Life Plan 101: Finding the Authentic You
StartupNation - When I began teaching yoga, I was determined to succeed. I thoughtpart of success was acting and looking like a yoga instructor. Whileteaching, I would speak in an odd voice that ...
• Promotional Products Buyer's Guide
BuyerZone.com - Learn how to choose the right tchotckes, promo items, or logo gifts for your next tradeshow or giveaway.
• Developing Your Company's Logo
AllBusiness.com - If you just need a logo and not an entire campaign, an online logo
company is a better alternative to a traditional ad agency.
• What Does Your Logo Say about You?
AllBusiness.com - Much of marketing is concerned with a company's image, both on an
individual product level and for the corporation as a whole. Every
company and every branded product or service...
• Logo Design
AllBusiness.com - Having a logo designed for your company does not have to be
difficult -- if you know where to look. There are four main ways to
get your company's logo designed.
• 14 Reasons Small Businesses Need Both a Logo and Marketing Materials
AllBusiness.com - Small business owners are encouraged to brand their businesses with
a logo and a set of consistent marketing materials. Here are some
of some of the benefits of having a...