Branding
Building Brand Value the Playboy Way
This article is an edited excerpt from Building Brand Value the Playboy Way , available from Palgrave Macmillan. ...
This article is an edited excerpt from Building Brand Value the Playboy Way , available from Palgrave Macmillan. ...
RVCA: A Brand Like No Other
A box full of surf/skate label RVCA clothing lands on the driveway of artist Kevin Ancell's Bay Area, Calif., home. Within ...
A box full of surf/skate label RVCA clothing lands on the driveway of artist Kevin Ancell's Bay Area, Calif., home. Within ...
10 Tips for Getting Your Business on Reality TV
Whether or not reality TV truly reflects the real world, it does generate real publicity. We spoke to Chuck LaBella, New Wave ...
Whether or not reality TV truly reflects the real world, it does generate real publicity. We spoke to Chuck LaBella, New Wave ...
Use Stories to Add Oomph to Your Brand
Whether your business is local or global, you can make a tremendous brand impression by telling stories--real-world stories ...
Whether your business is local or global, you can make a tremendous brand impression by telling stories--real-world stories ...
All Branding Articles
Entrepreneur.com - With the use of social media incontrovertibly on the rise, it's no surprise that more and more businesses are jumping aboard to become "social businesses." Yet for ...
• Does Your Brand Tell a Powerful Story?
Entrepreneur.com - One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story. Story is how ...
• 4 Metrics For Measuring Success
Entrepreneur.com - There's an old saying in business that you can only improve that which you measure. It makes sense that if you set a goal to improve your performance or grow your revenue, you ...
• Five Great--and Necessary--Marketing Makeovers
Entrepreneur.com - We scoured the country for brands that underwent extreme makeovers and found five that looked great to us. Then we put them to the experts for the test. Here's what they said ...
• Subway Hits the Spot
• Brand Makeovers: 3 Lessons in Reinvention
Entrepreneur.com - Brands are like beauty queens: Even the most illustrious need makeovers from time to time. Big names overhaul their brands to boost sales by getting back in touch with their ...
• Connect the Branding Dots
Entrepreneur.com - The look and feel of your logo and website can put lots of money in your pocket, but the way the dots connect may surprise you. Start with the idea that your potential ...
• A.S.A.P. Branding--PMS Color
Entrepreneur.com - Nothing is more single-handedly important to your branding efforts than color. Today's consumers face more choices than ever before, yet have less time to devote to product ...
• Tightwad Bank: A Lesson in Branding
Entrepreneur.com - Sometimes it's all in a name. Six-month-old Tightwad Bank in Tightwad, Mo., uses the double-take factor to drum up business without even trying. It hasn't spent a cent on ...
• Specialists Win More Referrals
Entrepreneur.com - You may perform a variety of services or offer a range of products, but if you want a referral, your description of what you do should be detailed and focused on a single aspect ...
• A.S.A.P. Branding--Adjective
Entrepreneur.com - Every brand platform needs an adjective. By this I mean every brand needs to own a word in the minds of consumers. Jif peanut butter, for example for decades had TV ads that ended ...
• Sales On Your Side
Entrepreneur.com - Cassie understood the importance of maintaining great relationships with her outside sales partners. Without their support, her earnings would fall by more than 50 percent. ...
• What's in a Name? Everything
Entrepreneur.com - Products may come and go, but company names can last forever. When starting a new company, take the time to choose a name that distinguishes your business from the competition. ...
• Personal Effects
Entrepreneur.com - It was hard for Beth Vincent to eat well as a pregnant working woman on the run. Her hunger spawned an idea: Why not create an all-natural health-food bar that's fortified ...
• It's in the Bag
Entrepreneur.com - Consumers are becoming increasingly eco-conscious and more likely to reuse shopping bags, but bags that look stylish have the edge. Smart entrepreneurs are taking advantage of ...
• Guerrillas Use Word-of-Mouth Marketing
Entrepreneur.com - This article has been excerpted from Guerrilla Marketing on the Internet by Jay Conrad Levinson , Mitch Meyerson and Mary Eule Scarborough , ...
• Avoid Greenwashing Your Business
Entrepreneur.com - Green marketing represents a fraction of the $150 billion advertising industry. But from corporate offices to media firms, the buzz is about finding ways to brand and advertise ...
• A.S.A.P. Branding
Entrepreneur.com - To successfully brand your small company, you must know who you are and show who you are in every aspect of your business--but especially in your promotional materials. Are you ...
• Painting the Picture
Entrepreneur.com - Lots of people ask me the question, How can I get people to evangelize my product? Bookmark this: The key to evangelism is having a great product. It is easy, almost unavoidable, ...
• Admit One
Entrepreneur.com - Much has been written about the importance of brands, especially in this crowded, competitive world. If you're not a brand, you're just a commodity: There are computers, ...