Public Relations
Move Ideas from One Business to Another
For business purposes, focus on "practical creativity." Creative thinking guru and one-time leader in the development ...
For business purposes, focus on "practical creativity." Creative thinking guru and one-time leader in the development ...
Time to Audit Your Image
The first place you must start in your analysis is your telephone--or in the case of a web-based business, your customer ...
The first place you must start in your analysis is your telephone--or in the case of a web-based business, your customer ...
Leverage the Ups and Downs of the Housing Market
When the real estate bubble finally burst, more than a few businesses felt the effects. One of the most far-reaching results of ...
When the real estate bubble finally burst, more than a few businesses felt the effects. One of the most far-reaching results of ...
A Good Year for Business Planning
I'm optimistic about business planning for 2010, and I'm expecting it to be a good year. People are going to do more ...
I'm optimistic about business planning for 2010, and I'm expecting it to be a good year. People are going to do more ...
All Public Relations Articles
Entrepreneur.com - What's important to the success of small-business owners and entrepreneurs? Knowledge, skill and talent.People have confidence in trustworthy individuals and want to work for ...
• Don't Be Your Own Worst Enemy
Entrepreneur.com - You've heard it a million times by now: We're in the midst of the worst recession any of us will ever live through and no one knows how long it will last, or how much ...
• 10 Ways a Facebook Fan Page Helps Your Business
Entrepreneur.com - Facebook is a social network, not a shopping network, so why should any business spend resources establishing and maintaining a Fan Page on Facebook? (A Fan ...
• Integrate Social Media Into Your Website
Entrepreneur.com - Your website is your online center of operations, but if you use social media as part of your advertising, market positioning and promotional efforts, your presence is scattered ...
• Focus Your Social Media Strategy
Entrepreneur.com - Much has been touted about the new social media tools that allow small businesses unprecedented access to marketing channels in the digital space. Now a small business entity can ...
• Treat the Media Like Your Best Customers
Entrepreneur.com - Entrepreneurs everywhere are bumping heads in a mad rush to jump on one of the most effective marketing tactics in this recession-era economy--public relations. Media outlets, and ...
• Be Your Own Publicist
Entrepreneur.com - If you're a regular reader, you might have noticed my recent focus on sales. In today's economy, nothing is as important as sales. And for solopreneur product companies, ...
• 7 Holiday Marketing Mistakes to Avoid
Entrepreneur.com - The holidays have arrived, and you still don't have a plan for marketing to your current customers or reaching out to new markets. Why do the holidays seem to sneak up on us ...
• Learn From Tiger's PR Troubles
Entrepreneur.com - I don't usually like to jump onto celebrity news bandwagons, but the media melee around Tiger Woods' public admission of his personal "transgressions" holds ...
• Grab the Holiday Spotlight
Entrepreneur.com - November and December can be the most difficult time to get your message out. The news cycle is not only crowded with holiday-themed gift guides, recipes and movie premieres, but ...
• The Intersection of Awareness and New Media
Entrepreneur.com - How to brand and sell a product is rapidly changing as consumers increase their commitment to sustainability, wellness and social media. Today an unprecedented 85 percent of ...
• 4 Sure Ways to Get Publicity
Entrepreneur.com - Whether your business is exclusively online, a brick-and-mortar store or a combination, you need publicity. People need to learn about what you offer and why they need your help. ...
• FTC Aims to Uproot Deception
Entrepreneur.com - The Federal Trade Commission recently revised its policy on the Use of Endorsements and Testimonials, extended now to account for social media platforms such as blogs, Facebook ...
• 10 Ways to Waste Your Time in a Networking Group
Entrepreneur.com - Word-of-mouth marketing is a sure-fire way to generate new business. A single referral can start a chain reaction of new business as positive word spreads. It's no wonder ...
• Drive Sales With Tutorials
Entrepreneur.com - Ken Zwerdling hasn’t met too many of his clients face-to-face. As CEO of Foreign Translations, Inc. , a translating, interpreting and website localization firm, ...
• Strengthen Your Hellos and Goodbyes
Entrepreneur.com - When someone signs up for your e-mail list--whether they found you online, received a forward or referral, or they signed up in person at your place of business--it’s a ...
• Set Your Company's Message Free
Entrepreneur.com - Is all press good press? This is one of those philosophical questions that have haunted PR professionals and business owners for ages, probably since the dawn of Western commerce. ...
• Be Efficient With Your Social Networking
Entrepreneur.com - This article is an excerpt from Get Connected: The Social Networking Toolkit for Business by Starr Hall and Chadd Rosenberg, available from Entrepreneur Press . ...
• How to Survive the Oprah Effect
Entrepreneur.com - Two weeks after quitting a full-time job in marketing to spend more time with her young son, Olivia Logan was watching The Ellen DeGeneres Show when Ellen announced an upcoming ...
• Uncensored Sales Strategies
Entrepreneur.com - Sydney Biddle Barrows is a speaker, consultant, writer and sales professional. Her first book was a take on her life story that ended up on the Fortune Top Ten Best Business Books ...