Public Relations
How to Survive the Oprah Effect
Two weeks after quitting a full-time job in marketing to spend more time with her young son, Olivia Logan was watching The ...
Two weeks after quitting a full-time job in marketing to spend more time with her young son, Olivia Logan was watching The ...
Uncensored Sales Strategies
Sydney Biddle Barrows is a speaker, consultant, writer and sales professional. Her first book was a take on her life story that ...
Sydney Biddle Barrows is a speaker, consultant, writer and sales professional. Her first book was a take on her life story that ...
Word-of-Mouth Marketing Can Bite Back
Word-of-mouth is the most effective form of advertising--but it's not the safest. Some people approach referral marketing ...
Word-of-mouth is the most effective form of advertising--but it's not the safest. Some people approach referral marketing ...
Put Your Customers' Stories to Work for Your Brand
Telling memorable stories about your customers' real-world experiences can build your credibility, add moxie to your ...
Telling memorable stories about your customers' real-world experiences can build your credibility, add moxie to your ...
All Public Relations Articles
Entrepreneur.com - Tough economic times are forcing many companies to cut back marketing and advertising budgets. According to figures released by the Publisher’s Information Bureau in ...
• What to Sell for Your Mail Order Business
Entrepreneur.com - This article has been excerpted from Start Your Own Mail Order Business by Rich Mintzer, available from SmallBizBooks.com . To be successful in any business, you ...
• Crowdsourcing: Free Problem-Solving for Your Biz
Entrepreneur.com - If two heads are better than one, are millions of heads worldwide that many times better than the heads in your office? The growing number of crowdsourcing advocates would answer ...
• Ironmind Captains of Crush: A Lesson In Clever Marketing
BusinessWeek.com - By selling a "Captains of Crush" hand gripper that barely anyone can use, IronMind wins a fan base
• A Marketer's Sharpest Tool: The Copywriting Outline
Entrepreneur.com - Each time you want to create an advertising or promotional campaign you can refer to your copywriting outline to cull the best attributes and benefits related to your product for ...
• A Historical Perspective
Entrepreneur.com - 2002: RIM introduces BlackBerry 5810. View a slideshow of this timeline here .
• Avoid the Pitfalls of Social Networking
Entrepreneur.com - The internet provides an impressive way to connect with people (in essence leveling the playing field for home based business owners). Incorporating social networking into your ...
• How to Get on DailyCandy and Thrillist
BusinessWeek.com - The popular e-newsletters value hipness, praise from bloggers, and witty press—written by you
• Copywriting Grammar Ain't Perfect
Entrepreneur.com - One of the most important aspects of writing great copy is making sure it's grammatically correct. That doesn't mean, however, you need to have a grammar textbook by your ...
• Social Marketing
Entrepreneur.com - Buying a diamond is typically an interactive, hands-on experience. So $15 million Whiteflash.com, an online diamond jewelry retailer, has sought out ways to make its website seem ...
• Going, Going, Gone?
Entrepreneur.com - Does the business section in your daily newspaper appear to be shrinking? It's not your imagination. Publications like The Boston Globe are shedding stock tables and creating ...
• Get Your Copy Write
Entrepreneur.com - Do you consider yourself a great writer? If you're like most business owners, writing anything--from a brochure to a newspaper ad--probably isn't your strong suit. ...
• Teaching Old Dogs New Tricks
Entrepreneur.com - Media professionals today are taking on more responsibility, facing changing job requirements, and are more aware of the commercial side of the business than ever. This evolution ...
• The Essentials of Guerrilla Marketing
Entrepreneur.com - As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most ...
• The Essentials of Guerrilla Marketing
Entrepreneur.com - As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most ...
• The Essentials of Guerrilla Marketing
Entrepreneur.com - As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most ...
• The Essentials of Guerrilla Marketing
Entrepreneur.com - As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most ...
• A With a QVC Veteran
Entrepreneur.com - Interview conducted by Alexa Vaughn With 14 years of selling more than a hundred of his inventions on QVC, Nick Romer has a lot of expertise to share with inventors who want to ...
• Globetrotting Entrepreneurs
Entrepreneur.com - The globetrotting lifestyle is typically exclusive to jet-set, elite billionaires. But as offices go virtual and technology evolves, small-business owners are discovering they too ...
• Practice Makes Perfect Networking
Entrepreneur.com - These are the two things you should know about networking: 1. "Practice makes perfect" is not enough.Practice alone is not enough. It must be "effective" ...