Public Relations
Strengthen Your Hellos and Goodbyes
When someone signs up for your e-mail list--whether they found you online, received a forward or referral, or they signed up in ...
When someone signs up for your e-mail list--whether they found you online, received a forward or referral, or they signed up in ...
Set Your Company's Message Free
Is all press good press? This is one of those philosophical questions that have haunted PR professionals and business owners ...
Is all press good press? This is one of those philosophical questions that have haunted PR professionals and business owners ...
Be Efficient With Your Social Networking
This article is an excerpt from Get Connected: The Social Networking Toolkit for Business by Starr Hall and Chadd ...
This article is an excerpt from Get Connected: The Social Networking Toolkit for Business by Starr Hall and Chadd ...
How to Survive the Oprah Effect
Two weeks after quitting a full-time job in marketing to spend more time with her young son, Olivia Logan was watching The ...
Two weeks after quitting a full-time job in marketing to spend more time with her young son, Olivia Logan was watching The ...
All Public Relations Articles
Entrepreneur.com - Word-of-mouth marketing is a sure-fire way to generate new business. A single referral can start a chain reaction of new business as positive word spreads. It's no wonder ...
• Drive Sales With Tutorials
Entrepreneur.com - Ken Zwerdling hasn’t met too many of his clients face-to-face. As CEO of Foreign Translations, Inc. , a translating, interpreting and website localization firm, ...
• Uncensored Sales Strategies
Entrepreneur.com - Sydney Biddle Barrows is a speaker, consultant, writer and sales professional. Her first book was a take on her life story that ended up on the Fortune Top Ten Best Business Books ...
• Put Your Customers' Stories to Work for Your Brand
Entrepreneur.com - Telling memorable stories about your customers' real-world experiences can build your credibility, add moxie to your marketing and luster to your brand. Stories are readily ...
• Do More with Less
Entrepreneur.com - Tough economic times are forcing many companies to cut back marketing and advertising budgets. According to figures released by the Publisher’s Information Bureau in ...
• Word-of-Mouth Marketing Can Bite Back
Entrepreneur.com - Word-of-mouth is the most effective form of advertising--but it's not the safest. Some people approach referral marketing with an attitude that all they have to do is get to ...
• Crowdsourcing: Free Problem-Solving for Your Biz
Entrepreneur.com - If two heads are better than one, are millions of heads worldwide that many times better than the heads in your office? The growing number of crowdsourcing advocates would answer ...
• What to Sell for Your Mail Order Business
Entrepreneur.com - This article has been excerpted from Start Your Own Mail Order Business by Rich Mintzer, available from SmallBizBooks.com . To be successful in any business, you ...
• A Marketer's Sharpest Tool: The Copywriting Outline
Entrepreneur.com - Each time you want to create an advertising or promotional campaign you can refer to your copywriting outline to cull the best attributes and benefits related to your product for ...
• A Historical Perspective
Entrepreneur.com - 2002: RIM introduces BlackBerry 5810. View a slideshow of this timeline here .
• Avoid the Pitfalls of Social Networking
Entrepreneur.com - The internet provides an impressive way to connect with people (in essence leveling the playing field for home based business owners). Incorporating social networking into your ...
• Copywriting Grammar Ain't Perfect
Entrepreneur.com - One of the most important aspects of writing great copy is making sure it's grammatically correct. That doesn't mean, however, you need to have a grammar textbook by your ...
• Social Marketing
Entrepreneur.com - Buying a diamond is typically an interactive, hands-on experience. So $15 million Whiteflash.com, an online diamond jewelry retailer, has sought out ways to make its website seem ...
• Going, Going, Gone?
Entrepreneur.com - Does the business section in your daily newspaper appear to be shrinking? It's not your imagination. Publications like The Boston Globe are shedding stock tables and creating ...
• Get Your Copy Write
Entrepreneur.com - Do you consider yourself a great writer? If you're like most business owners, writing anything--from a brochure to a newspaper ad--probably isn't your strong suit. ...
• Teaching Old Dogs New Tricks
Entrepreneur.com - Media professionals today are taking on more responsibility, facing changing job requirements, and are more aware of the commercial side of the business than ever. This evolution ...
• The Essentials of Guerrilla Marketing
Entrepreneur.com - As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most ...
• The Essentials of Guerrilla Marketing
Entrepreneur.com - As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most ...
• The Essentials of Guerrilla Marketing
Entrepreneur.com - As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most ...
• The Essentials of Guerrilla Marketing
Entrepreneur.com - As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most ...