Advertising
Recession Marketing All About Connections
This spring, acquiring new customers presents a whole different set of challenges. We've entered an era of relationship ...
This spring, acquiring new customers presents a whole different set of challenges. We've entered an era of relationship ...
An Entrepreneur Walks Into a Bar. . .
If Shaun Clancy, owner of Foley's NY Pub & Restaurant, ever decides to leave the hospitality business, he could ...
If Shaun Clancy, owner of Foley's NY Pub & Restaurant, ever decides to leave the hospitality business, he could ...
10 Steps to Effective Copywriting
Well-crafted copywriting doesn't need to beat a person over the head. It doesn't have to drown in bold typeface and ...
Well-crafted copywriting doesn't need to beat a person over the head. It doesn't have to drown in bold typeface and ...
Capitalize on Nostalgia
Searching for the next big idea? Sometimes all it takes is a dash of the old to bring new splendor. Indeed, ideas that come ...
Searching for the next big idea? Sometimes all it takes is a dash of the old to bring new splendor. Indeed, ideas that come ...
All Advertising Articles
Entrepreneur.com - Fly the friendly skies." "We try harder." "Don't leave home without it." That little plug after your company name or logo can give your customers more ...
• Turn Superstition into Marketing Gold
Entrepreneur.com - If you asked someone to list a few factors that impact business performance, paraskevidekatriaphobia--fear of Friday the 13th--probably wouldn't show up on the list. But ...
• How to Make Your Message Stick
Entrepreneur.com - Do you ever find yourself humming an old advertising jingle you remember from childhood? It's a common occurrence for all of us. Some things just stick in our minds, seemingly ...
• A Great Ad Campaign Can Last Forever
Entrepreneur.com - On closer examination, this little story reveals even more. It shows two peoples' very different values, and why what I call "marketing to values" is so much ...
• A Marketing Home Run
Entrepreneur.com - Flowers run in Rick Canale's family, but baseball runs in his blood. By combining his passions, he helped the family business bloom. For Boston's Canale family, the flower ...
• No Better Time for E-Mail Marketing
Entrepreneur.com - With the new year comes new challenges. As business owners and operators, consumers, and citizens, we know that the climate has changed radically in the last year. However, as I ...
• What Works in Online Video Advertising?
BusinessWeek.com - Advertisers and Web publishers have embarked on an ambitious quest to learn which types of Web video ads best deliver eyeballs and clicks
• Make Your Business the Next Economic Epidemic
Entrepreneur.com - When it comes to viral video marketing, the big boys are using it as a cheap way to reach younger and more web-savvy audiences. But when you're a small business owner, ...
• Top Secret: Get Your E-mail Opened
Entrepreneur.com - As the economy continues along its unsteady path, many small-business owners have been asking me what they can do to keep their businesses financially healthy over the coming ...
• Do Marketing Counterstrikes Work?
Entrepreneur.com - It's hard not to laugh at Apple Inc.'s "I'm a Mac" ad campaign, which pits the cool, trendy Mac guy against the conservative, nerdy PC guy. These ads have ...
• 5 Ways to Kill a Great Marketing Plan
Entrepreneur.com - A good marketing plan is like a battle plan or a game plan; it should serve as a guide and a blueprint for the actions you need to take to grow your business. It should also have ...
• Best and Worst Marketing Ideas . . . Ever
Entrepreneur.com - Some marketing efforts manage to hit the ball out of the park. They resonate with the consumer, generate tremendous buzz and even permeate pop culture, becoming part of our lives ...
• 10 Advertising Words to Avoid in 2009
Entrepreneur.com - The economy, unemployment, companies folding, people losing their homes--2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, ...
• 2009: The Year of One-to-One Marketing
Entrepreneur.com - As we kick off 2009, one thing is crystal clear: We're entering an entirely new era for marketers. Let's call this the year for building relationships. Right now, ...
• Young and in Charge
Entrepreneur.com - Even if you're a young college entrepreneur at the top of your game, you probably still need to persuade potential clients to look beyond your age and give you a chance. When ...
• Not Your Father's Marketing Campaign
Entrepreneur.com - In a tough economy, with businesses and consumers cutting back on spending, even the best advertising may not be enough to sway shoppers. Right now, PR is an indispensable part of ...
• Look Good Online
Entrepreneur.com - The onslaught of blogs, discussion forums and user-generated media has changed the flow of information about people, products and brands forever. Anyone with a computer, a video ...
• Stay on Top of Mobile Advertising
Entrepreneur.com - Since its release in 1978, the mobile phone has become more of a dependency than a convenience. With its wild growth, new techniques to market and advertise replace the older ...
• Develop a Magnetic Personality
Entrepreneur.com - There are two elements involved in becoming a magnet. The first is your ability to attract people. The second is your approachability, the extent to which others perceive you as ...
• Targeted Marketing Gets Intelligent
Entrepreneur.com - In early 2004, a half-dozen scientists from the Baylor College of Medicine published a no-brainer of a research paper. The conclusion: When exposed to Coke labels, soda drinkers ...