Market Research
10 Marketing Trends for 2010
2010 is poised to be an exciting year for marketers; trends that have been taking shape over the course of the past decade are ...
2010 is poised to be an exciting year for marketers; trends that have been taking shape over the course of the past decade are ...
Find Your Market's Sweet Spot
I based his entire marketing program on proving that he was offering money at a discount. In other words, we showed the ...
I based his entire marketing program on proving that he was offering money at a discount. In other words, we showed the ...
10 Web Marketing Trends for 2010
Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative ...
Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative ...
Change Your Definition of Marketing
In my 35 years working with business owners, entrepreneurs and big corporate clients on marketing, I've seen many different ...
In my 35 years working with business owners, entrepreneurs and big corporate clients on marketing, I've seen many different ...
All Market Research Articles
Entrepreneur.com - Two rules in venture capital: VC firms tend to give money to entrepreneurs who've gotten venture capital before. VCs also like to fund companies that already have customers ...
• 10 Reasons Your Marketing Messages Stink
Entrepreneur.com - You could write the most eloquent copy in the world, but even the best writing doesn't always drive consumer responses. In other words, it takes more than an ability to write ...
• Get to Know Your Competition
Entrepreneur.com - Business is war and the competition is the enemy--right? Wrong. Though competition is a fundamental aspect of being in business, savvy entrepreneurs know that viewing competitors ...
• Give Your Marketing a Fall Lift
Entrepreneur.com - Here in New England, the leaves on the trees have turned blazing colors. They're a brilliant reminder of the change of seasons, and their time is short. Soon they'll turn ...
• Marketing to a Captive Audience
Entrepreneur.com - Want to catch the eye of high-income customers? Your best chance may come while they wait to board airplanes. For instance, travelers strolling through Austin Straubel ...
• Marketing Locally? Think Globally
Entrepreneur.com - It's a paradox: So many online merchants, yet so few willing to reach for the stars by thinking beyond the American market. They don't call it the World Wide Web for ...
• The Psychology of Stress
Entrepreneur.com - In the economic tailspin of the late 2000s, loss is part of life. Workers are losing their jobs, employers are losing their businesses, and as credit becomes more and more scarce, ...
• Targeted E-Mail Marketing
Entrepreneur.com - Getting to know your customers--what they care about and what motivates them--is a powerful first step toward getting great results from your marketing efforts. You've worked ...
• Talking About My Generation
Entrepreneur.com - Boomers How they like to com-municate Texting, cell phones and IM E-mail, IM and cell phones E-mail, cell phones and face to face Approach to problem solving Form a team to ...
• The "Unblinging" Of Millennials
Entrepreneur.com - Old: You'd think the trend toward environmental awareness would put millennials in the top tier of hybrid car buyers. But a 2007 review of auto industry marketing by J.D. ...
• The Power of Prelection
Entrepreneur.com - If you want to turn your business into a household name, you need to polish your public-speaking skills, says Simone Brown, founder of StockTheMind LLC, a project management ...
• Be Your Own Trend Spotter
Entrepreneur.com - When Jeremy Gutsche sees his disparate group of 20,000 trend hunters posting similar observations on his trend-spotting website, he gets excited. That usually means ...
• Sales and Marketing: Separated at Birth?
Entrepreneur.com - I hear this question a million times over, and I scratch my head in wonderment every time: "To achieve the growth we are targeting, do you think our company needs to focus on ...
• Keep Up Appearances
Entrepreneur.com - To gain exposure for his new dog product, Carl developed and launched a series of educational courses in partnership with a local pet store. Carl stayed optimistic throughout the ...
• Win Sales From Recession-Minded Consumers
Entrepreneur.com - Ask American consumers of all ages and income levels and they'll tell you their focus this summer is on savings. In a recession economy--with gas and food prices ...
• Grrrrrrr!
Entrepreneur.com - Sold by the Brits to the Yanks and recently to India, Jaguar continues to build its cars in England, where the 2009 XF Supercharged sedan and the new XK RS coupe exemplify the ...
• The Business of Politics
Entrepreneur.com - For nearly three decades, voter turnout among young Americans steadily declined; it seemed that people under 30 just didn't care about elections or political issues. But the ...
• Good News, Bad News as Customs Shifts Gears
Entrepreneur.com - For businesses involved in international trade that have endured years of government emphasis on supply chain security, there may finally be a light at the end of the tunnel. The ...
• Putting Time Into Your Product
Entrepreneur.com - As an entrepreneur--and the founder of a company that supports and encourages entrepreneurs--it's frustrating to see media reports of inventors and entrepreneurs who've ...
• Putting Time Into Your Product
Entrepreneur.com - As an entrepreneur--and the founder of a company that supports and encourages entrepreneurs--it's frustrating to see media reports of inventors and entrepreneurs who've ...