Evaluating Your Site
By Richard Wagner - Wiley Publishing, Inc.

As you develop your Web site, you should constantly be evaluating it. As you do so, ask yourself the following questions:

* Is the purpose of my site clear?

* Do all the pages of my site focus on that one purpose?

* Am I effectively targeting my audience?

* Is the content interesting and relevant?

* Is my site professional looking? Would a visitor know my skill level by the look of the Web site?

* Is the content well written and easy to read? Is the content written appropriately for my target visitor?

* Do I always know where I am throughout every page of the Web site? Or do I find myself lost or in a dead end?

* On a dialup connection, do the pages load fast enough?

* Is my site accessible to visitors with disabilities? (Test how your Web site looks when you use extra-large fonts in the browser. Also, print your Web site in black and white on your printer, and see if it's readable by color-blind people.)

Evaluating Your Site
This article is excerpted from Yahoo! SiteBuilder For Dummies by Richard Wagner (For Dummies - A Branded Imprint of Wiley Publishing, Inc., 2005). Used by arrangement with Wiley Publishing, Inc.

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