Business Dictionary

Zero-base budgeting (ZBB)
Budgeting method that disregards the previous year's budget in setting a new budget, since circumstances may have changed.
Each and every expense must be justified in this system.
Related Articles Getting the Right Message Out - As Easy As A/B
Campaigner email marketing - In an effort to increase your click-through and open rates, consider implementing an A/B test.
Bootstrap Marketing: Taking on Procter & Gamble
Inc.com - Bootstrap marketing Amilya Antonetti is making her own mark in the soap business, one customer at a time When Amilya Antonetti began to talk seriously about breaking into the ...
Making Your Financials Add Up
Inc.com - If you're raising capital, odds are pretty good that you're writing a business plan. And no business plan is complete until it contains a set of financial projections that ...
If You Build It, Can They Find It?
Inc.com - Imagine trying to hit a pin-sized target in a pitch-black auditorium. Or looking for a quarter-carat diamond hidden someplace in Yosemite National Park. Or locating a single novel ...
Keyword Bidding
Yahoo! - Most online shoppers turn to search engines when looking for a specific product or service. Paying to have your ads listed in search engine results — paid search advertising ...