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Promotional Products - Industry Lingo
To make the right business purchases, you have to know the language. Here's a guide to promo product lingo.
Adcentive
A promotional product given away for free that usually contains some sort of advertising message on it. Given away with the intention of driving in business.
Business Gifts
A gift given to clients, customers, and employees. Given away with the intention of keeping a good reputation with established business.
Imprinting
Putting a company name or logo onto a promotional product. There are a variety of different ways this can be done including engraving, embroidering, screenprinting, and more.
Sewout
When you are having your logo embroidered onto a promotional product, this is a sample showing exactly how it will look in size and color.
Tchotchke
Another name for a promotional item.
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