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Clipping Services - Industry Lingo
By BuyerZone.com Editorial Staff - BuyerZone.com
Related Articles in: Sales & Marketing > Market Research
To make the right business purchases, you have to know the language. Here's a guide to clipping services lingo.
Circulation
The number of paid and unpaid copies that are distributed by a publication.
PR Firms
Public relations (PR) agencies that help a company publicize its initiatives and respond to media inquiries.
Media Kits
Information packaged for advertisers and press clipping services that typically contain statistical information about the company.
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